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Search Engine Marketing Manager Jobs in California

Plastic Surgery Studios

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SEO/SEM Specialist

Rancho Cucamonga, CA · On-site

$50K - $65K/yr

We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic ...

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance ... Reporting to the Performance Manager, you'll lead the strategy, execution, optimisation and ...

MOTA

SEO / PPC Expert

Sunnyvale, CA

Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis. * Manage ...

Search Nurture

SEM Account Manager

Oakland, CA · On-site

The SEM Account Manager will be join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across ...

Search Nurture

SEM Account Manager

Oakland, CA · On-site

The SEM Account Manager will be join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across ...

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Search Engine Marketing Manager information

See California salary details

$41.5K

$72.7K

$104.1K

How much do search engine marketing manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for search engine marketing manager in California is $72,730.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,200.00 and $82,400.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in California?

The most popular types of Search Engine Marketing jobs in California are:

What are popular job titles related to Search Engine Marketing Manager jobs in California?

For Search Engine Marketing Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in California look for?

The top searched job categories for Search Engine Marketing Manager jobs in California are:

What cities in California are hiring for Search Engine Marketing Manager jobs?

Cities in California with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $72,730 per year, or $35 per hour.

SEO/SEM Specialist

Rancho Cucamonga, CA • On-site

Plastic Surgery Studios
Marketing • 11 - 50 employees
Learn more about Plastic Surgery Studiosexternal

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 3 days ago

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Job description

Overview

Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.

Responsibilities

SEO Tasks and Responsibilities

  • Provide a positive marketing experience for our clients
  • Identify objectives and key goals for marketing clients’ practices
  • Assist the Marketing Director in the development, execution, and management of marketing strategies
  • Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
  • Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
  • Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
  • Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
  • Drive campaign success by being proactive and identifying key opportunities to grow and scale
  • Maintain quality control to ensure marketing strategies are up to company standards

SEM/PPC Tasks and Responsibilities

  • Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform
  • Conduct PPC Keyword research to target based on procedures and selected regions per client
  • Develop Ad copy and provide recommendations to improve CTR and Conversions
  • Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
  • Ensure lead data is being transmitted to client via integrations along with call data
  • Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Qualifications

  • Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
  • Ability to work effectively in a fast-paced, innovative, and collaborative environment
  • Approachable and flexible attitude while handling multiple projects at the same time
  • Ability to remain energetic and positive
  • Self-motivated problem solver and team player
  • Sales and results oriented
  • The desire to have fun and engage in company activities

Company Description

Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in website design, content development and marketing, digital marketing, social media management and print marketing.

We offer our employees:
Full benefits (medical, dental, 401K)
Casual work environment
Flexible work hours

Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.