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Web Strategy Jobs in California (NOW HIRING)

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$108K - $173K/yr

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion * Own content strategy ...

proGroupX

Web Designer

Long Beach, CA · Remote

Our strategies deliver engaging and relevant content to our online audience resulting in improved ... The Web Designer will primarily work on pGX's network of job search brands. The Web Designer will ...

proGroupX

Web Designer

Long Beach, CA · On-site +1

Our strategies deliver engaging and relevant content to our online audience resulting in improved ... The Web Designer will primarily work on pGX's network of job search brands. The Web Designer will ...

Midland Credit Management

Web Developer

San Diego, CA

$84K - $90K/yr

The Web Developer will actively participate in web development efforts, driving continuous ... Supporting daily, weekly, and monthly campaign strategies from a development perspective will be ...

San Francisco Bay University

Web Developer

Fremont, CA · Hybrid

$45 - $65/hr

We encourage you to learn more about SFBU by reviewing our strategic plan at Position Overview: We are seeking an experienced Web Developer with a strong eye for design and a passion for creating ...

San Francisco Bay University

Web Developer

Fremont, CA · On-site

$45 - $65/hr

We encourage you to learn more about SFBU by reviewing our strategic plan at Position Overview: We are seeking an experienced Web Developer with a strong eye for design and a passion for creating ...

San Francisco Bay University

Web Developer

Fremont, CA · Hybrid

$45 - $65/hr

We encourage you to learn more about SFBU by reviewing our strategic plan at -plan. Position Overview: We are seeking an experienced Web Developer with a strong eye for design and a passion for ...

San Francisco Bay University

Web Developer

Fremont, CA · On-site

$45 - $65/hr

We encourage you to learn more about SFBU by reviewing our strategic plan at . Position Overview: We are seeking an experienced Web Developer with a strong eye for design and a passion for creating ...

San Francisco Bay University

Web Developer

Fremont, CA · Hybrid

$45 - $65/hr

We encourage you to learn more about SFBU by reviewing our strategic plan at -plan. Position Overview: We are seeking an experienced Web Developer with a strong eye for design and a passion for ...

PTP

Web Designer

Sacramento, CA · On-site +1

Web Designer PTP is a fast-growing system integrator that offers strategic Customer Experience (CX) solutions to our clients. We are looking for a Web Designer to help us design and deliver CX ...

Wonderist Agency

Web Designer

San Diego, CA · On-site

As a Web Designer at Wonderist, you'll lead with design thinking and produce high-quality, user ... You'll bring creative strategy, brand understanding, and excellent visual execution to every ...

Sesame

iOS Engineer, Device Integration

San Francisco, CA · On-site

$61 - $84/hr

... web strategy going forward. • Write clean, testable, and maintainable code with a focus on performance and reliability. • Participate in code reviews, CI/CD, and App Store release cycles.

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All JobsWeb Strategy JobsWeb Strategy Jobs in California

Web Strategy information

See California salary details

$38.5K

$79.8K

$142.1K

How much do web strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for web strategy in California is $79,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What is a web strategy?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in web strategy, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What are some typical challenges faced in a web strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

What are popular job titles related to Web Strategy jobs in California? For Web Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Strategy jobs in California look for? The top searched job categories for Web Strategy jobs in California are:
Web Strategy jobs near you
Infographic showing various Web Strategy job openings in California as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 15% Part Time, 2% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $79,793 per year, or $38.4 per hour.

Sr. Web Strategist, Digital Experience

Esri

Redlands, CA • On-site

$108K - $173K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago

Esri rating

9.6

Company rating: 9.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

8th of 242 rated software companies

Job description

Overview
Join our Digital Experience team in contributing to the success of Esri's website. In this role, you will be pivotal in optimizing customer journeys for Esri's priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO specialists, web designers, CMS authors, project managers, and writers.
Responsibilities
  • Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion
  • Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones
  • Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse
  • Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements
  • Stay current on Esri's campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives
  • Partner with UX and Content teams to define information architecture, content hierarchy, and user flows
  • Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making

Requirements
  • 8 years of experience with web usability, information architecture, and writing for the web
  • Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics
  • Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders
  • Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment
  • Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO,UX, and industry trends.
  • Bachelor's degree in marketing, communications, business, or a related field
  • Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications
  • Experience with web usability and information architecture
  • Writing for the web for a B2B company
  • Master's degree in Marketing, Project Management, or a related field

#LI-KM2
#LI-Onsite
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$108,160-$173,056 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.

What Esri employees say

Pay

Benefits

Hours and flexibility

Workplace

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About ESRI

Sourced by ZipRecruiter

Our passion for improving quality of life through geography is at the heart of everything we do. Esri's geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Industry

Scientific research and development services

Company size

1,001 - 5,000 Employees

Headquarters location

Redlands, CA, US

Year founded

1969

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