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Digital Strategy Jobs in Virginia (NOW HIRING)

Adobe

Principal Digital Strategist, Telco and M&E

Mclean, VA · On-site

$82K - $95K/yr

The Opportunity Adobe's Digital Strategy Group partners with Csuite leaders across the Media, Entertainment, and Telecommunications landscape to shape the future of customer experience. We help ...

WOWK-TV

Assistant Digital Manager

Portsmouth, VA

This leadership role serves as the Digital Manager's primary partner in executing a digital-first content strategy that grows audience, strengthens engagement, and reinforces WAVY's position as ...

Massanutten

Digital Marketing Specialist

VA · On-site

The Digital Marketing Specialist works closely with the Senior Manager, Digital Strategy to ensure paid media, website performance, and analytics deliver measurable acquisition, conversion, and ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in Virginia

Digital Strategy information

See Virginia salary details

$65.4K

$110.8K

$166.6K

How much do digital strategy jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital strategy in Virginia is $110,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $134,800.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in Virginia? The most popular types of Digital Strategy jobs in Virginia are:
What are popular job titles related to Digital Strategy jobs in Virginia? For Digital Strategy jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Virginia look for? The top searched job categories for Digital Strategy jobs in Virginia are:
What cities in Virginia are hiring for Digital Strategy jobs? Cities in Virginia with the most Digital Strategy job openings:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Virginia as of July 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $110,769 per year, or $53.3 per hour.
Director Digital Strategy & Integrated Visibility

Director Digital Strategy & Integrated Visibility

BRG Communications

Alexandria, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Re-posted 19 days ago

Job description

Salary:

Director Digital Strategy & Integrated Visibility

BRG Communications | Hybrid Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeeks Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.

We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRGs next phase of evolution.


About the Role

The Director Digital Strategy & Integrated Visibility will lead BRGs integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.

This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

The ideal candidate is equally comfortable:

  • providing senior-level client counsel
  • guiding integrated visibility and engagement strategy
  • leading cross-functional collaboration and implementation
  • supporting new business growth and pitches
  • translating emerging trends into practical recommendations
  • helping build scalable agency capabilities over time


Key Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams


Qualifications

  • 812+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities
  • Healthcare, wellness, association, or mission-driven sector experience preferred


Why BRG

This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.

Benefits include:

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.