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Digital Strategy Jobs in Virginia (NOW HIRING)

Nestle

Senior Manager of Digital Strategy

Arlington, VA · On-site

$146K - $200K/yr

We're innovators, strategic collaborators, value multipliers, and digital business leaders committed to delivering results that create meaningful experiences and drive value, enabling Nestle to win ...

Empower Strategies

Senior Director, Digital

Arlington, VA · On-site

$108 - $132/hr

Description Empower Strategies Consulting is hiring for a full-service public affairs and strategic ... This individual will play a key leadership role in developing innovative digital campaigns ...

Modea

Digital Strategist

Roanoke, VA · On-site +1

$80K - $92K/yr

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product ... Strategy Reports: Author the Final Strategy Report, synthesizing all findings into a coherent ...

Artisan Talent

Digital Product Strategist

Blacksburg, VA · On-site

$50 - $70/hr

Facilitate strategy workshops -- for example, leading sessions with a client's marketing team to align business goals with digital solutions, explore consumer needs, and present digital trends

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Digital Strategy information

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$65.4K

$110.8K

$166.6K

How much do digital strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for digital strategy in Virginia is $110,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $134,800.00 per year, depending on experience, location, and employer.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success often requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics software.

What does a digital strategy do?

A digital strategy professional develops plans to use digital channels, such as websites, social media, and online advertising, to achieve business goals. They analyze data, select appropriate tools, and coordinate campaigns to improve online presence and engagement. Strong analytical skills and familiarity with digital marketing tools are essential for this role.

What are the most commonly searched types of Digital Strategy jobs in Virginia?

The most popular types of Digital Strategy jobs in Virginia are:

What are popular job titles related to Digital Strategy jobs in Virginia?

For Digital Strategy jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Digital Strategy jobs in Virginia look for?

The top searched job categories for Digital Strategy jobs in Virginia are:

What cities in Virginia are hiring for Digital Strategy jobs?

Cities in Virginia with the most Digital Strategy job openings:

Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Virginia as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $110,769 per year, or $53.3 per hour.

Digital Strategy Manager

Caterpillar

Virginia Beach, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Caterpillar Inc. rating

7.5

Company rating: 7.5 out of 10

Based on 487 frontline employees who took The Breakroom Quiz

271st of 495 rated machine equipment manufacturers

Job description

Career Area:
Product Support
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About The Role:
The Digital Strategy Manager acts as the global strategy and business owner for Marine digital solutions across relevant marine industry segments. The role utilizes their deep expertise and experience with Caterpillar data systems, telematics, and business intelligence products to partner closely with the marine strategy team, product and commercial teams, Cat dealers, Digital, IT, aftermarket, service, data, cybersecurity, legal, compliance, enterprise digital teams, and division process partners to prioritize, govern, and deploy digital opportunities that solve customer challenges and create differentiated value.
What You Will Do:
  • Develops, maintains, and communicates the global Caterpillar Marine digital strategy, ensuring linkage to marine strategy, COGMD priorities, enterprise digital roadmaps, dealer value proposition, customer lifecycle needs, and growth objectives.
  • Provides business ownership for the Caterpillar Marine portfolio of digital solutions, including portfolio prioritization, value proposition definition, roadmap governance, lifecycle decisions, and stewardship of the MGPP in alignment with enterprise and division process partners.
  • Converts customer, dealer, industry, regulatory, segment, and competitive inputs into digital priorities, use cases, business cases, deployment roadmaps, and investment recommendations.
  • Evaluates enterprise technologies and external digital solutions for marine applicability, including connected assets, remote monitoring, analytics, predictive maintenance, fleet visibility, lifecycle optimization, service enablement, and customer experience capabilities.
  • Leads cross-functional stakeholder alignment, governance preparation, executive communications, and decision support for digital initiatives across the marine business unit.
  • Identifies inorganic opportunities, including partnerships, alliances, acquisitions, investments, technology licensing, and ecosystem plays that could accelerate execution or close capability gaps.
  • Monitors adoption, market feedback, dealer readiness, customer value realization, and portfolio performance to refine the roadmap and recommend strategic pivots.

Key Digital Strategy Focus Areas
  • Customer and dealer-facing digital services that improve uptime, visibility, utilization, maintenance planning, operational efficiency, and lifecycle value.
  • Digitally supported commercial and aftermarket growth models, including service growth, customer value agreements, dealer-enabled workflows, and parts and service pull-through.
  • Fleet, equipment, and customer data strategy requirements, including mixed fleets, ship-to-shore models, analytics, reporting, and decision support.
  • Marine-specific digital standards, data governance, cybersecurity, regulatory, compliance, and interoperability requirements.
  • Competitive, ecosystem, and inorganic opportunities across OEMs, marine technology providers, digital fleet platforms, connectivity providers, analytics companies, and systems integrators.

Core Competencies
  • Business acumen: Builds customer-backed digital strategies, business cases, and investment recommendations using market, financial, operational, dealer, and customer inputs.
  • Strategic planning: Directs development, maintenance, communication, and governance of the marine digital strategy, portfolio roadmap, and MGPP.
  • Strategic thinking: Maintains a big-picture view of digital opportunities, risks, partnerships, inorganic pathways, and competitive dynamics across marine segments.
  • Digital solution strategy: Evaluates digital technologies, data platforms, connectivity, analytics, and customer workflows for marine applicability and scalable execution.
  • Stakeholder management: Builds alignment across marine, dealers, customers, enterprise digital, product, commercial, aftermarket, service, legal, compliance, cybersecurity, and process partner organizations.
  • Data gathering and benchmarking: Oversees market intelligence, voice-of-customer input, dealer feedback, competitive analysis, standards monitoring, and digital trend reporting.

What You Will Have:
  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
  • Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Typical Qualifications
  • Degree or equivalent experience desired; advanced degree in business, strategy, engineering, technology, digital, data, or related field preferred.
  • Significant experience in strategy development, digital product or solution strategy, business development, consulting, commercial strategy, product management, program management, or technology-enabled service models.
  • Strong understanding of marine customer operations, dealer channels, aftermarket value creation, enterprise digital capabilities, connected assets, data platforms, analytics, customer-facing applications, cybersecurity, compliance, and technology partnerships preferred.
  • Demonstrated ability to lead cross-functional strategy work, influence without direct authority, prioritize portfolio choices, and translate complex market and technology inputs into executive-ready recommendations.
  • Global perspective and ability to operate across regions, cultures, marine segments, dealers, customers, and enterprise stakeholder groups.

Success Measures
  • Enterprise-aligned Caterpillar Marine digital strategy, roadmap, and MGPP adopted by key stakeholders.
  • Effective business ownership of the Marine digital solutions portfolio, with clear prioritization, governance, value propositions, and lifecycle decisions.
  • Validated customer and dealer-backed use cases with prioritized business cases and execution pathways.
  • Improved visibility to market trends, standards, competitive digital capabilities, emerging customer requirements, and inorganic acceleration opportunities.
  • Digital initiatives linked to measurable customer value, dealer enablement, aftermarket and OE growth, operational efficiency, and marine strategy outcomes.

Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:
August 19, 2026 - September 1, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

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