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Digital Strategy Jobs in Virginia (NOW HIRING)

MARKETview

Director of Digital Strategy

Richmond, VA

Director of Digital Strategy Company: Two Ocean Education Partners, a MARKETview Company Location: Richmond, VA (On-site) Job Type: Full-time About the Role The Director of Digital Strategy plays a ...

MARKETview

Director of Digital Strategy

Richmond, VA · On-site

Director of Digital Strategy Company: Two Ocean Education Partners, a MARKETview Company Location: Richmond, VA (On-site) Job Type: Full-time About the Role The Director of Digital Strategy plays a ...

Newviews Productions Llc

Digital Strategist

Richmond, VA · On-site +1

$81K - $93K/yr

Serve as the primary digital strategy lead across multiple client accounts, owning the strategic vision and roadmap for each * Develop comprehensive digital strategies spanning paid media, social ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in Virginia

Digital Strategy information

See Virginia salary details

$65.4K

$110.8K

$166.6K

How much do digital strategy jobs pay per year?

As of Jun 26, 2026, the average yearly pay for digital strategy in Virginia is $110,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $134,800.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

In digital strategy and related digital roles, executive-level positions such as Chief Digital Officer (CDO) or Chief Marketing Officer (CMO) typically have the highest salaries, often exceeding six figures annually. These roles require extensive experience, strategic leadership skills, and knowledge of digital tools and analytics.

What job makes $10,000 a month without a degree?

A digital strategist or digital marketing consultant can earn $10,000 or more per month through freelance work or agency roles, especially with strong skills in SEO, content marketing, and analytics. Success often depends on experience, client base, and the ability to deliver measurable results, with many professionals working independently or in flexible schedules.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication skills and knowledge of digital tools are essential for this role.

How much money do digital Strategists make?

Digital Strategists typically earn between $60,000 and $120,000 annually, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics, SEO, or paid media can earn higher salaries, especially with certifications and a strong portfolio.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in Virginia? The most popular types of Digital Strategy jobs in Virginia are:
What are popular job titles related to Digital Strategy jobs in Virginia? For Digital Strategy jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Virginia look for? The top searched job categories for Digital Strategy jobs in Virginia are:
What cities in Virginia are hiring for Digital Strategy jobs? Cities in Virginia with the most Digital Strategy job openings:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Virginia as of June 2026, with employment types broken down into 84% Full Time, 9% Part Time, 1% Temporary, and 6% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $110,769 per year, or $53.3 per hour.

Director of Digital Strategy

MARKETview

Richmond, VA

Full-time

Posted 17 days ago

Job description

Job Title: Director of Digital Strategy

Company: Two Ocean Education Partners, a MARKETview Company

Location: Richmond, VA (On-site)

Job Type: Full-time

About the Role

The Director of Digital Strategy plays a critical leadership role in developing, executing, and optimizing digital marketing strategy for Two Ocean's higher-education partners. This role blends strategic leadership with hands-on execution, translating enrollment objectives and MARKETview insights into high-performing, multi-channel digital campaigns.

This role partners closely with multiple cross-functional teams including Strategy, Audience, Campaign, Operations, and Client Success to execute our digital campaigns across partners and channels.

The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities.

Key Responsibilities

  • Lead digital marketing strategy and paid media planning across Two Ocean client accounts, aligning recommendations to enrollment objectives and KPIs.
  • Translate proprietary MARKETview insights, student behavior data, and enrollment trends into audience-first digital strategies.
  • Develop and oversee integrated digital campaign strategies across paid social, search, and display in coordination with broader channel strategies.
  • Collaborate on campaign execution, optimization, testing strategies, audience segmentation, and budget recommendations with the Digital Marketing & Audience Manager.
  • Create and codify test-and-learn frameworks, best practices, and operational processes to improve campaign performance and scalability.
  • Partner closely with Creative, Campaign Management, and Analytics teams to optimize messaging, creative, and audience targeting.
  • Manage and mentor the Digital Marketing & Audience Manager, providing coaching, prioritization, and performance oversight.
  • Monitor performance reporting and communicate clear, data-driven recommendations internally and externally.
  • Stay current on higher-education enrollment trends, platform changes, privacy policies, AI developments, and emerging digital opportunities.

Qualifications

Minimum Requirements:

  • 7-10+ years of digital marketing and performance media experience, preferably in agency or multi-client environments.
  • Deep expertise in Google Ads, Meta, YouTube, and paid digital ecosystems.
  • Strong analytical and performance optimization skills, including attribution and conversion tracking.
  • Experience leading digital strategy while remaining hands-on in execution and optimization.
  • Experience managing junior team members and cross-functional collaboration.
  • Strong project management, communication, and organizational skills.

Preferred Skills:

  • Higher education, admissions, or enrollment marketing experience.
  • Experience in SaaS, marketing technology, or data-driven organizations.
  • Familiarity with Slate, Salesforce, or enrollment CRMs.
  • Google Ads, Meta Blueprint, or related certifications.

Why Join Two Ocean Education Partners?

At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates.

Commitment to Equal Opportunity

Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

Work Authorization

Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

Employment Type: FULL_TIME

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