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Digital Strategy Manager Jobs in Virginia (NOW HIRING)

Nestle

Senior Manager of Digital Strategy

Arlington, VA

$146K - $200K/yr

Position Summary As Sr. Manager of Digital Strategy, you'll lead the development and execution of Nestle USA's enterprise digital strategy, collaborating with the Director to translate vision into ...

Empower Strategies

Senior Director, Digital

Arlington, VA · On-site

$108 - $132/hr

Demonstrated success developing digital strategies, managing client relationships, and delivering ... measurable campaign results. * Experience leveraging AI tools to improve workflows and operational ...

Deloitte

Business Strategy Manager

Mclean, VA

The Strategy practice is seeking a Business Strategy Manager to direct critical strategic ... Experience with digital technologies that support customer experiences, including customer ...

Modea

Digital Strategist

Roanoke, VA · On-site +1

$80K - $92K/yr

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product ... strategy. Minimum Requirements: * Management or Technology Consulting in a client facing setting ...

Clearpath

Senior Director, Digital Product

Arlington, VA · On-site

$185 - $230/hr

... and managing teams responsible for building effective digital ecosystems that enable audience‑specific strategies at scale. * Direct experience with Drupal, WordPress, Visual Website Optimizer ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Virginia

Digital Strategy Manager information

See Virginia salary details

$65.4K

$110.8K

$166.6K

How much do digital strategy manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital strategy manager in Virginia is $110,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $134,800.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What are the most commonly searched types of Digital Strategy jobs in Virginia?

The most popular types of Digital Strategy jobs in Virginia are:

What are popular job titles related to Digital Strategy Manager jobs in Virginia?

For Digital Strategy Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Manager jobs in Virginia look for?

The top searched job categories for Digital Strategy Manager jobs in Virginia are:

What cities in Virginia are hiring for Digital Strategy Manager jobs?

Cities in Virginia with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $110,769 per year, or $53.3 per hour.

Digital Strategy Manager

Virginia Beach, VA • On-site

Caterpillar

7.5

Company rating: 7.5 out of 10

Based on 487 frontline employees who took The Breakroom Quiz

271st of 495 rated machine equipment manufacturers

People enjoy working here

Good employer

Recommended by students

Learn more about Caterpillarexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

Career Area:
Product Support
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About The Role:
The Digital Strategy Manager acts as the global strategy and business owner for Marine digital solutions across relevant marine industry segments. The role utilizes their deep expertise and experience with Caterpillar data systems, telematics, and business intelligence products to partner closely with the marine strategy team, product and commercial teams, Cat dealers, Digital, IT, aftermarket, service, data, cybersecurity, legal, compliance, enterprise digital teams, and division process partners to prioritize, govern, and deploy digital opportunities that solve customer challenges and create differentiated value.
What You Will Do:
  • Develops, maintains, and communicates the global Caterpillar Marine digital strategy, ensuring linkage to marine strategy, COGMD priorities, enterprise digital roadmaps, dealer value proposition, customer lifecycle needs, and growth objectives.
  • Provides business ownership for the Caterpillar Marine portfolio of digital solutions, including portfolio prioritization, value proposition definition, roadmap governance, lifecycle decisions, and stewardship of the MGPP in alignment with enterprise and division process partners.
  • Converts customer, dealer, industry, regulatory, segment, and competitive inputs into digital priorities, use cases, business cases, deployment roadmaps, and investment recommendations.
  • Evaluates enterprise technologies and external digital solutions for marine applicability, including connected assets, remote monitoring, analytics, predictive maintenance, fleet visibility, lifecycle optimization, service enablement, and customer experience capabilities.
  • Leads cross-functional stakeholder alignment, governance preparation, executive communications, and decision support for digital initiatives across the marine business unit.
  • Identifies inorganic opportunities, including partnerships, alliances, acquisitions, investments, technology licensing, and ecosystem plays that could accelerate execution or close capability gaps.
  • Monitors adoption, market feedback, dealer readiness, customer value realization, and portfolio performance to refine the roadmap and recommend strategic pivots.

Key Digital Strategy Focus Areas
  • Customer and dealer-facing digital services that improve uptime, visibility, utilization, maintenance planning, operational efficiency, and lifecycle value.
  • Digitally supported commercial and aftermarket growth models, including service growth, customer value agreements, dealer-enabled workflows, and parts and service pull-through.
  • Fleet, equipment, and customer data strategy requirements, including mixed fleets, ship-to-shore models, analytics, reporting, and decision support.
  • Marine-specific digital standards, data governance, cybersecurity, regulatory, compliance, and interoperability requirements.
  • Competitive, ecosystem, and inorganic opportunities across OEMs, marine technology providers, digital fleet platforms, connectivity providers, analytics companies, and systems integrators.

Core Competencies
  • Business acumen: Builds customer-backed digital strategies, business cases, and investment recommendations using market, financial, operational, dealer, and customer inputs.
  • Strategic planning: Directs development, maintenance, communication, and governance of the marine digital strategy, portfolio roadmap, and MGPP.
  • Strategic thinking: Maintains a big-picture view of digital opportunities, risks, partnerships, inorganic pathways, and competitive dynamics across marine segments.
  • Digital solution strategy: Evaluates digital technologies, data platforms, connectivity, analytics, and customer workflows for marine applicability and scalable execution.
  • Stakeholder management: Builds alignment across marine, dealers, customers, enterprise digital, product, commercial, aftermarket, service, legal, compliance, cybersecurity, and process partner organizations.
  • Data gathering and benchmarking: Oversees market intelligence, voice-of-customer input, dealer feedback, competitive analysis, standards monitoring, and digital trend reporting.

What You Will Have:
  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
  • Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Typical Qualifications
  • Degree or equivalent experience desired; advanced degree in business, strategy, engineering, technology, digital, data, or related field preferred.
  • Significant experience in strategy development, digital product or solution strategy, business development, consulting, commercial strategy, product management, program management, or technology-enabled service models.
  • Strong understanding of marine customer operations, dealer channels, aftermarket value creation, enterprise digital capabilities, connected assets, data platforms, analytics, customer-facing applications, cybersecurity, compliance, and technology partnerships preferred.
  • Demonstrated ability to lead cross-functional strategy work, influence without direct authority, prioritize portfolio choices, and translate complex market and technology inputs into executive-ready recommendations.
  • Global perspective and ability to operate across regions, cultures, marine segments, dealers, customers, and enterprise stakeholder groups.

Success Measures
  • Enterprise-aligned Caterpillar Marine digital strategy, roadmap, and MGPP adopted by key stakeholders.
  • Effective business ownership of the Marine digital solutions portfolio, with clear prioritization, governance, value propositions, and lifecycle decisions.
  • Validated customer and dealer-backed use cases with prioritized business cases and execution pathways.
  • Improved visibility to market trends, standards, competitive digital capabilities, emerging customer requirements, and inorganic acceleration opportunities.
  • Digital initiatives linked to measurable customer value, dealer enablement, aftermarket and OE growth, operational efficiency, and marine strategy outcomes.

Summary Pay Range:
$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:
August 19, 2026 - September 1, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

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