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Conversion Rate Optimization Manager Jobs in California

Xe Careers

SEO & ASO Manager

Irvine, CA · On-site

... these changes impact conversion rates. * Leverage A/B testing approach for assessing SEO ... Manage Xe's visibility and conversion performance in Apple App Store and Google Play. * Conduct ...

Escalon Services, LLC.

Copywriter

Beverly Hills, CA

... management systems (WordPress, Webflow) and marketing automation tools. • Background in tech, ... Preferred Qualifications: • Knowledge of UX writing and conversion rate optimization (CRO). • ...

EnthuZiastic

Growth Hacker - Remote

Bakersfield, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Stockton, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Bedrosians Tile and Stone

Front-End Developer

Tustin, CA · On-site

$83K - $104K/yr

Manage and refine site content layouts, product page enhancements, and digital merchandising ... Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms ...

Bedrosians

Front-End Developer

Tustin, CA

$114K - $133K/yr

Manage and refine site content layouts, product page enhancements, and digital merchandising ... Working knowledge of conversion rate optimization (CRO), UX testing tools, and analytics platforms ...

EnthuZiastic

Growth Hacker - Remote

Merced, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

San Jose, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Arcata, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Pomona, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Northridge, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Sacramento, CA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

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All JobsConversion Rate Optimization Manager JobsConversion Rate Optimization Manager Jobs in California

Conversion Rate Optimization Manager information

See California salary details

$43.4K

$105.4K

$170.7K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for conversion rate optimization manager in California is $105,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,800.00 and $142,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in California? The most popular types of Conversion Rate Optimization jobs in California are:
What cities in California are hiring for Conversion Rate Optimization Manager jobs? Cities in California with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in California as of June 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $105,426 per year, or $50.7 per hour.

SEO & ASO Manager

Xe Careers

Irvine, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
ABOUT THIS ROLE
We're now looking for a strategic, hands-on SEO & ASO Manager to take ownership of our global search presence - across web, app stores, and the new world of AI-driven search and Large Language Model (LLM) visibility.
The SEO & ASO Manager will define and execute Xe's search and discovery strategy across all digital surfaces where people seek money transfer and currency information - from Google to ChatGPT.
You'll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimizing our app store presence, and preparing Xe for visibility in AI-assisted search environments.
This role combines strategic thinking, technical expertise, and cross-team collaboration with Product, Content, Growth, and Engineering.
OUR PRINCIPLES
  • AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
  • RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
  • COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES
  • Search Engine Optimization (SEO)
    • Audit and rebuild Xe's global SEO strategy, focusing on high-intent money transfer and FX.
    • Lead keyword research and mapping for all key markets and languages.
    • Define and drive content optimization for on-site pages, landing pages, and blog articles, with a global scale approach for localization across priority markets.
    • Collaborate with engineering on site performance, crawlability, and structured data improvements.
    • Monitor and report on SEO performance metrics, providing actionable insights to leadership.
    • Own Xe's link acquisition strategy (ethical, relevance-driven).
    • Conduct technical audits and identify optimization opportunities to improve page load times and Core Web Vital scores.
    • Coordinate with teams to provide site navigation and architecture optimizations to improve site hierarchy and crawlability, with an additional focus on how these changes impact conversion rates.
    • Leverage A/B testing approach for assessing SEO initiatives as pilots prior to global scaling, demonstrating impacts to site traffic and business KPIs.

    App Store Optimization (ASO)
    • Manage Xe's visibility and conversion performance in Apple App Store and Google Play.
    • Conduct keyword research, A/B test metadata, and optimize creative assets.
    • Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies.

    LLM & AI Search Optimization
    • Research and implement strategies to increase Xe's visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot).
    • Develop and test structured data, content formats, and partnerships that improve Xe's representation in generative AI results.
    • Collaborate with Data and Product teams to integrate Xe's API data (exchange rates, tools, brand assets) into LLM ecosystems.
    • Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities.
    • Ability to monitor performance across emerging AI Search tools/platforms and familiarity with industry benchmarks/KPIs.

POSITION REQUIREMENTS
  • 4+ years' experience in SEO (ideally in fintech, e-commerce, or marketplaces).
  • Proven track record improving organic traffic and conversion performance across web and/or app environments.
  • Strong understanding of technical SEO, Schema Markup, Core Web Vitals, and modern content frameworks (React, Next.js, etc.); proficient in HTML, CSS, JavaScript, and JSON-LD.
  • Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai).
  • Analytical mindset - comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools (e.g. SEMRush, BrightEdge, Conductor, etc).

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
  • Bullet point list of working conditions and physical requirements

PERKS & BENEFITS
  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Plumm Mental Health and Wellbeing
  • Volunteering day for a charity of your choice

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($00,000USD to $00,000USD). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more .
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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