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Conversion Rate Optimization Manager Jobs in California

Sundae

Performance Marketing Manager

San Diego, CA · On-site

$110K - $125K/yr

Develop and execute A/B testing initiatives focused on conversion rate optimization. * Identify ... Manage relationships with media agencies, platform representatives, data providers, and marketing ...

Sundae

Performance Marketing Manager

San Diego, CA

Develop and execute A/B testing initiatives focused on conversion rate optimization. * Identify ... Manage relationships with media agencies, platform representatives, data providers, and marketing ...

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$150K - $170K/yr

You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for ...

Buck Mason

Director of Growth

Los Angeles, CA

$150K - $170K/yr

You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for ...

Mindgruve

SEO Manager

San Diego, CA · On-site +1

$7.5K - $85K/mo

Mindgruve is seeking an SEO Manager to join our growing SEO team. This is an individual contributor ... The compensation range reflects base rate only.) Compensation will be commensurate with experience.

Buck Mason

Director of Growth

Los Angeles, CA · On-site

$150K - $170K/yr

You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for ...

Jobtailor

Senior Marketing Manager

San Jose, CA · On-site

$140 - $190/hr

... velocity, and conversion rates. * Drive progress against registered leads from Marketing ... Data‑driven mindset with strong focus on process optimization and results. * Excellent ...

ViewSonic

E-Commerce Marketing Manager

Brea, CA · On-site

Manage the full product detail page content stack: Titles, Bullet Points, Product Descriptions ... conversion-rate optimization. * Own D2C lifecycle and retention marketing: email and SMS flows ...

Escalon Services, LLC.

Copywriter

Beverly Hills, CA · On-site

Familiarity with content management systems (WordPress, Webflow) and marketing automation tools ... Preferred Qualifications: * Knowledge of UX writing and conversion rate optimization (CRO)

Medium

Director of E-commerce

Beverly Hills, CA · On-site

$180 - $280/hr

Conversion Rate Optimization (CRO) * Customer Lifecycle Marketing * Experience managing social commerce platforms including TikTok Shop, Shopify, & WhatNot * Strong analytical skills with experience ...

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Conversion Rate Optimization Manager information

See California salary details

$43.4K

$105.4K

$170.7K

How much do conversion rate optimization manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for conversion rate optimization manager in California is $105,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,800.00 and $142,600.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in California?

The most popular types of Conversion Rate Optimization jobs in California are:

What are popular job titles related to Conversion Rate Optimization Manager jobs in California?

For Conversion Rate Optimization Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization Manager jobs in California look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in California are:

What cities in California are hiring for Conversion Rate Optimization Manager jobs?

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Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in California as of August 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $105,426 per year, or $50.7 per hour.

Performance Marketing Manager

Sundae

San Diego, CA • On-site

$110K - $125K/yr

Full-time

PTO

Re-posted 2 days ago

Job description

About Sundae
Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates.
For too long, homeowners facing difficult selling situations have had limited options and insufficient transparency. Sundae is changing that by combining technology, data, marketing, and operational expertise to connect motivated sellers with experienced local real estate entrepreneurs who can provide solutions tailored to their needs.
Today, Sundae operates a rapidly growing membership platform that equips real estate operators with the marketing, technology, systems, and support they need to acquire more opportunities, convert more sellers, and grow their businesses more efficiently.
Our team combines deep expertise across real estate, marketing, technology, and operations. Together, we're building the infrastructure that helps homeowners navigate complex situations while empowering entrepreneurs to scale responsibly and profitably.
If you're excited about building scalable growth systems, solving complex problems, and making a measurable impact, we'd love to hear from you.
Role Overview
We're seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize Sundae's lead generation efforts across paid and offline acquisition channels.
This role is responsible for planning, executing, and improving marketing campaigns that drive qualified homeowner opportunities for Sundae members. You will manage channel performance across Google PPC, Meta, Direct Mail, TV/CTV, and emerging acquisition channels while continually testing new strategies to improve lead volume, lead quality, and cost efficiency.
Success in this role requires balancing lead quantity, lead quality, and return on investment to help members grow profitably.
As the day-to-day owner of acquisition marketing performance, you'll work closely with sales, revenue operations, creative, and external partners to ensure every marketing dollar delivers measurable business impact.
This is not an agency management or strategy role. It is a hands-on operator role. The right candidate is highly analytical, executes and optimizes independently, and builds scalable growth programs.
Key Responsibilities
Performance Marketing Strategy & Optimization
  • Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
  • Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
  • Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix.
  • Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities.
  • Recommend budget allocations based on performance trends and business objectives.

Channel Management & Execution
  • Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels.
  • Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns.
  • Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment.
  • Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets.
  • Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns.
  • Evaluate new acquisition opportunities and conduct structured tests to determine scalability.

Analytics & Reporting
  • Build and maintain performance reporting across all acquisition channels.
  • Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
  • Identify performance trends and provide actionable recommendations to leadership.
  • Develop forecasting models and support annual and quarterly planning initiatives.
  • Ensure accurate attribution and measurement methodologies are maintained across channels.

Landing Pages & Conversion Optimization
  • Partner with creative and web resources to improve landing page performance.
  • Develop and execute A/B testing initiatives focused on conversion rate optimization.
  • Identify opportunities to improve user experience and lead capture efficiency.
  • Monitor form completion rates, engagement metrics, and lead quality indicators.

Vendor & Partner Management
  • Manage relationships with media agencies, platform representatives, data providers, and marketing vendors.
  • Hold partners accountable to performance expectations and service levels.
  • Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate.

Who You Are
  • 5+ years of direct, hands on experience owning paid acquisition performance across both digital and traditional channels. You have personally managed budgets and been held accountable for results. This is not a coordination or support role.
  • You have run direct mail programs from the ground up: list strategy, audience segmentation, creative testing, vendor management, and response rate measurement. You understand how a mail program works mechanically, not just conceptually.
  • You are fluent in Google Ads and paid social (Meta). You can manage campaigns directly, read platform data critically, and evaluate agency performance without relying on the agency to tell you what is working.
  • TV and/or connected TV (CTV) experience is preferred. You have planned, launched, or managed television or CTV campaigns, whether executed directly or through a media agency relationship you owned.
  • Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously. You track performance at the market level and can make budget allocation decisions based on geographic data.
  • Fluency in lead-generation economics: CPL, CAC, conversion rates, payback periods, and attribution limitations. You think in business outcomes and connect marketing spend to revenue, not platform metrics.
  • Comfortable working from CRM and funnel data, not just platform dashboards. Salesforce experience is strongly preferred.
  • Proficiency with performance reporting platforms including Google Analytics, Looker Studio, or equivalent tools.
  • Able to operate independently in a lean environment. You do not need a large team, defined processes, or significant internal infrastructure to be effective.
  • Strong communication skills with the ability to work across marketing, sales, operations, vendors, and leadership without creating friction or confusion.
  • Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.
  • Pure digital performance marketers, brand marketers, social and content marketers, and agency account managers without direct budget ownership will not be competitive for this role.

What Success Looks Like
Within Your First 12 Months, You Will:
  • Improve lead volume, lead quality, and acquisition efficiency across core marketing channels.
  • Develop and execute a disciplined testing roadmap across audiences, creative, offers, landing pages, and channel strategies.
  • Build clear performance reporting that provides actionable insights to leadership and supports data-driven decision making.
  • Identify and scale new acquisition opportunities that contribute meaningfully to member growth and profitability.
  • Improve marketing ROI through continual optimization of budgets, channel mix, targeting, and campaign performance.
  • Serve as a trusted subject matter expert on acquisition marketing, helping Sundae and its members maximize the impact of every marketing dollar invested.

Why Sundae
  • Be part of a mission-driven company helping homeowners achieve the best possible outcome when selling a home that needs repairs or updates.
  • Play a critical role in building and scaling the marketing engine that powers a growing national membership platform.
  • Work directly with company leadership and have a measurable impact on member growth and business performance.
  • Collaborate with talented teammates across marketing, sales, operations, technology, and revenue operations.
  • Competitive compensation, equity opportunity, comprehensive benefits, and generous PTO.
  • Remote work environment with a preference for candidates located in the San Diego area.

Compensation
The expected base salary range for this role is $110,000 to $125,000, plus participation in Sundae's performance-based bonus program.

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