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Channel Program Manager Jobs in Wisconsin (NOW HIRING)

Generac

Senior Channel Marketing Specialist

Sussex, WI · On-site

$76K - $94K/yr

Project & Program Management * Support key business processes such as onboarding, strategic ... and support channel initiatives. * Manage the team's external-facing inbox and ensure efficient ...

Channel Partners

Merchandising Team Lead

Milwaukee, WI · On-site

$20 - $22/hr

... Channel Partners' policies and procedures. * Communicate regularly with Project Manager and/or ... Completion of all internal certifications and training programs. May require certification to ...

Channel Partners

Merchandising Team Lead

Milwaukee, WI

$20 - $22/hr

... Channel Partners' policies and procedures. * Communicate regularly with Project Manager and/or ... Completion of all internal certifications and training programs. May require certification to ...

Benshaw Inc.

Territory Sales Manager

Milwaukee, WI · On-site

... Channel Programs to ensure strong customer engagement and satisfaction levels * Fully leverages company Customer Relationship Management tools to maximize sales and sales management efficiencies in ...

Benshaw Inc

Territory Sales Manager

Milwaukee, WI · On-site

... Channel Programs to ensure strong customer engagement and satisfaction levels * Fully leverages company Customer Relationship Management tools to maximize sales and sales management efficiencies in ...

Danaher

Key Channel Executive

Milwaukee, WI · Remote

The Key Channel Executive for Beckman Coulter Diagnostics is responsible for owning and developing ... Highly organized, with strong and disciplined program and sales management skills; manages ...

Logitech

WI

$227K - $325K/yr

... programs that equip our global direct sales and channel partner teams to confidently pitch and ... Manage and inspire a global team of Regional PWS Cross-Sell Specialists (Product Overlay team)

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Channel Program Manager information

See Wisconsin salary details

$110.5K

$122.9K

$161K

How much do channel program manager jobs pay per year?

As of Jul 12, 2026, the average yearly pay for channel program manager in Wisconsin is $122,852.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,000.00 and $132,700.00 per year, depending on experience, location, and employer.

What does a Channel Program Manager do?

A Channel Program Manager is responsible for developing, managing, and optimizing partner programs to drive business growth through indirect sales channels. They work closely with partners, sales teams, and marketing to create strategies, incentive programs, and enablement initiatives that strengthen partner relationships. Their role involves tracking performance metrics, ensuring compliance with program guidelines, and identifying new opportunities to enhance partner engagement and revenue.

What are the typical daily responsibilities of a Channel Program Manager?

As a Channel Program Manager, your daily responsibilities often include developing and managing partner programs, monitoring partner performance metrics, and aligning channel initiatives with overall company goals. You will regularly interact with channel partners to provide training, resolve issues, and offer strategic guidance, while also coordinating with sales, marketing, and product teams internally. Tracking program effectiveness, overseeing incentive structures, and ensuring compliance with partner agreements are also common aspects of the role. This position offers a dynamic work environment where relationship-building and collaboration are key to driving business growth.

What are the key skills and qualifications needed to thrive in the Channel Program Manager position, and why are they important?

To thrive as a Channel Program Manager, you'll need expertise in channel strategy, partner relationship management, and data-driven program analysis, often supported by a bachelor's degree in business or a related field. Familiarity with partner relationship management (PRM) platforms, Salesforce, and channel marketing automation tools is typically required. Exceptional communication, strategic thinking, and negotiation skills set top performers apart in this role. These abilities are crucial for developing strong partner networks, driving revenue growth, and ensuring program success across multiple stakeholders.

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Channel Program Manager jobs near you
Senior Channel Marketing Specialist

Senior Channel Marketing Specialist

Generac

Sussex, WI • On-site

$76K - $94K/yr

Full-time

Re-posted 20 days ago

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

305th of 430 rated machine equipment manufacturers

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


Major Responsibilities

Marketing Strategy & Execution

  • Partner with the Channel Team to develop communication strategies and aligned marketing messaging to support channel goals.
  • Collaborate with sales teams to create and execute marketing plans, promotional materials, and co-branded content that drive engagement and business growth.
  • Develop compelling print and digital assets-including emails, presentations, brochures, and webinars-tailored to target audiences and aligned with brand standards.
  • Act as a marketing resource for channel partners by guiding co-op spend planning and promoting the use of approved Generac assets.

Project & Program Management

  • Support key business processes such as onboarding, strategic planning, budgeting, and product commercialization through effective project coordination.
  • Oversee execution of marketing programs, events, and campaigns that promote brand visibility and support channel initiatives.
  • Manage the team's external-facing inbox and ensure efficient triage and task assignment.
  • Lead vendor coordination, including managing SOWs, opening POs, and routing for approval.

Sales Enablement & Partner Collaboration

  • Equip sales teams with content, tools, and marketing support to strengthen their efforts with channel accounts.
  • Build and maintain strong relationships with internal stakeholders, agencies, and external partners to ensure successful campaign execution and alignment with goals.

Data, Reporting & Optimization

  • Provide robust reporting and analysis using Salesforce Marketing Cloud, SAP CRM, and Excel to evaluate marketing performance and inform future strategies.
  • Manage segmented communication lists and campaign content within Salesforce Marketing Cloud to support targeted outreach.
  • Track and attribute marketing tactics through a last-touch attribution model, enabling data-driven insights and continuous improvement.
Minimum Job Requirements

Education

Bachelor's degree in Marketing, Business, or a related field or relevant experience.

Certification / License

Work Experience

5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.

Experience managing a budget

Experience in Microsoft programs and Salesforce Marketing Cloud

Experience in B2B and B2C marketing

Knowledge / Skills / Abilities

Ability to successfully manage marketing campaigns and achieve measurable results

Demonstrated strong organizational and project management skills

Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.

Excellent written and verbal communication skills.

Creative thinking and ability to develop innovative marketing strategies.

Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionallylift upto 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.

What Generac Power Systems employees say

Pay

Benefits

Hours and flexibility

Workplace

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