Sr Manager, Digital Marketing

Barracuda Networks Inc.

Campbell, CA

Expired: March 28, 2024 Applications are no longer accepted.

$140,000 to $170,000 Yearly
Medical , Paid Time Off , Retirement
Other

Job ID 25-063

Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers' journey. More than 200,000 organizations worldwide trust Barracuda to protect them - in ways they may not even know they are at risk - so they can focus on taking their business to the next level.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

Barracuda is looking for someone passionate about digital marketing who will be responsible for managing programs and campaigns as part of a global digital team. This individual should be familiar with and able to execute paid search and SEO tactics and strategy, understand the role that a website, contentand retargetingplays in a prospect and customer experience, and strive to use analytics to constantly innovate and improve performance.You will be working as part of an extended digital team, cross-functionally across marketing and other key company stakeholders.

Reporting to the Sr Director of Digital Marketing and Web, this position will function as the executional tip of the spear for Barracuda's digital marketing: creatingand managing Googlecampaigns, measuringagainst pipeline creation goals, working cross functionally on messaging, and making constant adjustments to optimize performance. If you're outcome focused, interested in working with industry-leading tools,and passionate about digital marketing, this is the role for you.

What you'll be working on

Responsible for digital marketing campaigns acrossproduct groups andgeosto deliver leads andpipelinethrough paid search, PPC, SEO, RollworksandDemandBase
Plan and execute digital marketing programs and campaignscomprising an integrated customer experience throughoutbuyersjourney, with an emphasis on paid search and SEO
Partnerwiththe product, comms, analytics, web,growth marketingand creative teamsto identify core messagingand test the performance of search, landing pages and content performance
Work closely with reporting & BI teams toIdentify optimization opportunities andestablish regular cadence of reporting KPIsby product and regionthat give real insight into digital productivity
Collaboratewith globalmarketing teamsto develop digital templates and platforms to meet regional needs

What you bring to the role

10yrs+ relevant experience with the ability to execute and optimize digital campaigns, write compelling search ads, and understand customer journey from marketing interaction to website visit to funnel success
Strong track record of drivingpipeline and achieving growth goalsthroughoptimizedmarketing programs
Thoroughknowledge of paid search,SEOand Google Adsare a must; experience withRollworksandDemandBaseare nice-to-have
Strong analyticalskills tobuildreportsandidentify optimization opportunities at each step of customer journey, including a general knowledge of Salesforce and GoogleAdwordsreporting
Abilitytoeffectivelymanage many active projects at once

What you'll get from us

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility - there are opportunities for cross training and the ability to attain your next career step within Barracuda.

Equity, in the form of non-qualifying options
High-quality health benefits
Retirement Plan with employer match
Career-growth opportunities
Flexible Time Off and Paid Time Off benefits
Volunteer opportunities

The anticipated on-target earnings range for this role is $140k - 170k. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.

#LI-REMOTE

Employment Type: Exempt (Salary)