Director of Marketing

KZ Recreational Vehicles, located in scenic Shipshewana, Ind. and established in 1972, is known for our family-like atmosphere, continued growth, and a history of producing quality RVs. KZ has earned more Dealer Satisfaction Index ratings for more years running than any other towable manufacturer. For more information, visit www.kz-rv.com.

We are currently recruiting for Director of Marketing—the lead position for marketing and communications reporting to the VP of Sales. At present, this position has one direct report.

Primary responsibilities:

• Become highly knowledgeable in KZ products and the RV market; understand and anticipate customer needs, and adjust to anticipated outcomes and changes
• Be the KZ brand gatekeeper; ensure proper branding is preserved and applied within the organization and in the public eye
• Develop PR plan and coordinate with media outlets
• Prepare estimates and budgets; propose and execute advertising policies and strategies
• Plan and direct marketing and communications activities
• Plan and direct/develop print and digital marketing campaigns and communication
• Oversee the creation of promotional activities and advertising materials; monitor and analyze results
• Work with cross-functional teams to assist with internal and external marketing and communication strategies
• Design, copywriting, photography, videography, and website maintenance
• Manage social media and in-bound marketing
• Attend community events and be a liaison for KZ and the local community; coordinate community need requests
• Develop and foster positive and strong KZ partner relationships
• Perform a variety of other duties, and duties assigned as needed

Qualifications:

• Bachelor's Degree and minimum of 4 years of service selling/promotion/marketing experience in the manufacturing segment, preferably in RV manufacturing.
• Working knowledge of PC, Mac, and various marketing and design software.
• Establishes good relationships with customers and staff. Builds wide and effective networks of contacts inside and outside the organization. Relates well to people at all levels. Manages conflict.
• Develops job knowledge and expertise through continual professional development. Shares expertise and knowledge with others. Uses technology to achieve work objectives. Demonstrates an understanding of different organizational departments and functions.
• Focuses on customer needs and satisfaction. Sets high standards for quality and quantity. Monitors and maintains quality and productivity. Works in a detailed, methodical and orderly way. Consistently achieves project goals. Takes ownership for actions, projects, and direct reports. Takes initiative and acts with confidence under own direction. Initiates and generates activity.
• Speaks clearly and fluently. Expresses opinions, information, and key points of an argument clearly. Makes presentations and undertakes public speaking with skill and confidence. Responds quickly to the needs of an audience and to their reactions and feedback. Projects credibility.
• Works efficiently in a pressurized environment. Keeps emotions under control during difficult situations. Balances the demands of a work-life and personal life. Maintains a positive outlook at work. Handles feedback well and learns from it.
• Demonstrates an interest in others. Adapts to the team and builds team spirit. Listens, consults others, and communicates proactively. Supports and respects others and is ethical in all business dealings. Appropriately takes direction from others without unnecessarily challenging authority. Follows procedures and policies.
• Adapts to changing circumstances. Accepts new ideas and change initiatives. Adapts interpersonal style to suit different people or situations. Works hard and puts in longer hours when it is necessary. Identifies development strategies needed to achieve career goals and meet new or changing demands of the job.
• The position may include up to 10% domestic travel, including overnights and occasional weekends.

Work environment/requirements:

Office located at 985 N 900 W, Shipshewana, IN 46565 (not eligible for remote work). Position may require minimal air and car travel. Some work will be performed in the plant manufacturing environment with walking and trip hazards. There will be long periods of consecutive days standing and walking on various terrain during RV events, as well as sitting at a desk looking at a computer monitor for long periods of time. Vision acuity including color vision; communicating through phone, email, and in person; bending, twisting, kneeling, pulling, reaching with arms and hands; lifting up to 25 pounds; use of hands and fingers to operate standard office equipment, cameras, and setting/staging RV units and trade shows.

Wages to commensurate with experience. Benefits include: Medical, Rx, dental, and vision insurances; flex-spending plans for medical and child care; Company-paid term life insurance on day one; supplemental term life insurance for self, spouse, child(ren) on day one; 401k/Roth with 10% Company match; short- and long-term disability insurance; cancer/illness and accident insurance; seniority awards; paid holidays, personal, and vacation days; free RV rentals; and discounts on RVs, gym membership, childcare, and phone plans.

Successful completion of a post-offer drug screen and background check are required for continued employment.

KZ Recreational Vehicles is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.