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Recreation Marketing Jobs (NOW HIRING)

The Pennsylvania State University

Work closely with the marketing team, including the Project Coordinator and Assistant Director, to ... Serve as a brand ambassador for Campus Recreation, both on and off the job. * Maintain open and ...

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Recreation Marketing information

What is recreation marketing?

Recreation marketing refers to the promotion and advertising of recreational activities, services, and facilities to attract and engage participants. This field involves developing strategies to increase awareness and participation in activities such as sports, outdoor adventures, fitness programs, and community events. Recreation marketers may work for parks, resorts, community centers, or private companies, using both traditional and digital marketing techniques to reach their target audience. Their goal is to enhance community well-being and boost business by making recreational opportunities appealing and accessible.

What are the key skills and qualifications needed to thrive in recreation marketing, and why are they important?

To excel in Recreation Marketing, you need a strong background in marketing principles, event planning, and an understanding of recreational activities, typically supported by a degree in marketing, business, or recreation management. Proficiency with digital marketing tools, social media platforms, and customer relationship management (CRM) systems is common in this field. Creativity, strong communication skills, and the ability to collaborate with diverse teams help professionals stand out. These skills are vital for effectively promoting recreational programs, engaging target audiences, and driving participation.

How does a recreation marketing professional typically collaborate with programming and operations teams to promote events and activities?

Recreation Marketing professionals work closely with programming and operations teams to ensure that event promotions align with the actual offerings and logistical capabilities. Regular meetings and cross-departmental planning sessions help coordinate timelines, promotional assets, and messaging strategies. This collaboration ensures that marketing materials accurately reflect schedules, amenities, and unique selling points, which is crucial for building trust and driving participation. Effective teamwork also allows marketers to gather feedback on past campaigns and adjust future strategies for greater engagement.

What is the difference between Recreation Marketing vs Recreation Program Coordinator?

AspectRecreation MarketingRecreation Program Coordinator
Primary FocusPromoting recreation services and events to attract participantsPlanning, organizing, and managing recreation programs and activities
Required SkillsMarketing strategies, advertising, communicationProgram development, customer service, event coordination
Work EnvironmentMarketing departments, community outreachRecreation centers, parks, community organizations
Common CertificationsMarketing certifications, recreation or leisure certificationsCPR/First Aid, recreation or leisure certifications

Recreation Marketing primarily focuses on promoting recreation services and events to increase participation, utilizing marketing strategies and advertising. In contrast, Recreation Program Coordinators are responsible for planning and managing recreation programs and activities directly. While both roles work within the recreation industry and may require similar certifications, their core responsibilities differ—one emphasizes promotion, the other program management.

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What states have the most Recreation Marketing jobs?

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What job categories do people searching Recreation Marketing jobs look for?

The top searched job categories for Recreation Marketing jobs are:

Recreation Marketing jobs near you
Infographic showing various Recreation Marketing job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 100% In-person job distribution.

Recreation Marketing Assistant

Villanova University

Villanova, PA • On-site

$10/hr

Full-time

Re-posted 17 days ago

Villanova University rating

7.5

Company rating: 7.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

313th of 627 rated colleges and universities

Job description

Posting Details
Do you have questions about the application process? If so, please refer to the Applicant FAQ's.
Position Information
Posting Number:
20260069V
Position Title:
Recreation Marketing Assistant
Posting Type
Student
Hours/week:
4-8
Eligibility:
Work study preferred but open to all students
Semester
2026-2027 Academic Year
Location
Davis Center
Detailed Work Schedule
Number of positions:
2
Department:
775-Athl - Intramurals
Contact Name:
Ashley Montecchio Vero
Contact Phone/Extension:
6105196387
Position Summary Information
Job Description Summary:
• Creating weekly social media posts to cover all areas of the recreation department, including club sports, fitness centers, intramurals, and aquatics.
• Managing a social media calendar/schedule via Hootsuite
• Maintaining waivers and tracking system for image/likeness usage on recreation marketing materials
• Content and design creation for the Villanova recreation website and marketing materials to be dispersed around campus
• Creating and publishing a monthly newsletter via MailChimp
• Attending biweekly meetings to discuss upcoming marketing needs and projects
• Various other marketing projects as assigned
Requirements:
• Working knowledge of various social media platforms including Facebook, Instagram (including Reels), Twitter, and TikTok - and staying up to date with current social media trends.
• Ability to represent the Villanova recreation brand (including university color/verbiage guidelines) in a way that engages the target audience while reflecting Villanova's mission and values appropriately.
• Comfort with various marketing tools/software systems (or willingness to learn how to utilize them) including Canva, Hootsuite, Mailchimp, AEM, etc.
Additional Information:
Physical Demands Summary:
Wage Rate:
$10/hour
Posting Detail Information
Closing Date (11:59pm ET):
04/16/2026
Open Until Filled
Yes

What Villanova University employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Villanova University

Sourced by ZipRecruiter

Villanova University, located in Villanova, Pennsylvania, United States, operates within the higher education industry. Its establishment traces back to 1842 by the Augustinians, a Catholic religious order. The university offers a wide range of academic programs in various disciplines, including Liberal Arts and Sciences, Engineering, Nursing, Business, and Law, serving over 10,000 undergraduate, graduate, and law students. Guided by its Augustinian Catholic intellectual tradition, it is committed to community service, and it seeks to cultivate knowledgeable, thoughtful, and ethical leaders. The university’s mission is to empower students to ignite change, with a vision for a just and peaceful world.

Industry

Colleges, universities, and professional schools

Company size

1,001 - 5,000 Employees

Headquarters location

Villanova, PA, US

Year founded

1842

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