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Recreation Marketing Jobs in Rochester, NY (NOW HIRING)

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Recreation Marketing information

What is recreation marketing?

Recreation marketing refers to the promotion and advertising of recreational activities, services, and facilities to attract and engage participants. This field involves developing strategies to increase awareness and participation in activities such as sports, outdoor adventures, fitness programs, and community events. Recreation marketers may work for parks, resorts, community centers, or private companies, using both traditional and digital marketing techniques to reach their target audience. Their goal is to enhance community well-being and boost business by making recreational opportunities appealing and accessible.

What are the key skills and qualifications needed to thrive in recreation marketing, and why are they important?

To excel in Recreation Marketing, you need a strong background in marketing principles, event planning, and an understanding of recreational activities, typically supported by a degree in marketing, business, or recreation management. Proficiency with digital marketing tools, social media platforms, and customer relationship management (CRM) systems is common in this field. Creativity, strong communication skills, and the ability to collaborate with diverse teams help professionals stand out. These skills are vital for effectively promoting recreational programs, engaging target audiences, and driving participation.

How does a recreation marketing professional typically collaborate with programming and operations teams to promote events and activities?

Recreation Marketing professionals work closely with programming and operations teams to ensure that event promotions align with the actual offerings and logistical capabilities. Regular meetings and cross-departmental planning sessions help coordinate timelines, promotional assets, and messaging strategies. This collaboration ensures that marketing materials accurately reflect schedules, amenities, and unique selling points, which is crucial for building trust and driving participation. Effective teamwork also allows marketers to gather feedback on past campaigns and adjust future strategies for greater engagement.

What is the difference between Recreation Marketing vs Recreation Program Coordinator?

AspectRecreation MarketingRecreation Program Coordinator
Primary FocusPromoting recreation services and events to attract participantsPlanning, organizing, and managing recreation programs and activities
Required SkillsMarketing strategies, advertising, communicationProgram development, customer service, event coordination
Work EnvironmentMarketing departments, community outreachRecreation centers, parks, community organizations
Common CertificationsMarketing certifications, recreation or leisure certificationsCPR/First Aid, recreation or leisure certifications

Recreation Marketing primarily focuses on promoting recreation services and events to increase participation, utilizing marketing strategies and advertising. In contrast, Recreation Program Coordinators are responsible for planning and managing recreation programs and activities directly. While both roles work within the recreation industry and may require similar certifications, their core responsibilities differ—one emphasizes promotion, the other program management.

What are popular job titles related to Recreation Marketing jobs in Rochester, NY?

For Recreation Marketing jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Recreation Marketing jobs in Rochester, NY look for?

The top searched job categories for Recreation Marketing jobs in Rochester, NY are:

Recreation Marketing jobs near you
Infographic showing various Recreation Marketing job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Graduate Assistant for Recreation & First Year Experience

Rochester, NY • On-site

Monroe Community College Association
See more jobs at Monroe Community College Associationexternal

$15K/wk

Other

Re-posted 17 days ago

Job description

Graduate Assistant for Recreation & First Year Experience
MCC Association
Departments: Admissions and Housing & Residence Life
Reports to: Assistant Director, Admissions; Assistant Director, Housing & Residence Life
Position Overview:
The Graduate Assistant for Recreation (GA) is responsible for assisting in the development, coordination, and supervision of the recreation and intramural sports program at Monroe Community College while also promoting events and programs for Orientation & First Year Experience. The GA will work closely with students, faculty, and staff to promote recreational opportunities that enhance student engagement, wellness, and leadership development.
The GA is responsible for holding office hours, will serve as part of the on-call crisis duty rotation in the Residence Halls, and supervise students in a programming capacity. The purpose of this graduate assistantship is to provide qualified graduate students with supervised, on-the-job experience in preparation for career opportunities and professional competence enhancement. Specific responsibilities include collaborating on student staff supervision, providing personalized assistance and excellent customer service to new students and families, implementing new student programming, and referring students to appropriate college resources.
ESSENTIAL FUNCTIONS:
Recreation & First Year Experience (FYE) Responsibilities (50%)
• Assist in planning, organizing, and executing an Intramural & Recreation Activities Program, including sports leagues, tournaments, and special events
• Maintain program records, including team registrations, schedules, and participation statistics
• Develop and implement advertisements to promote intramural programs, including social media, flyers, and campus announcements
• Co-lead weekly FYE/Orientation Staff meetings
• Provide personalized assistance and excellent customer service to new students and families
• Inform students of, and refer students to, appropriate college resources
• Assist with data management for the New Student Orientation/First Year Experience program
• Recreation responsibilities are supervised by the Assistant Director of Admissions
Housing and Residence Life (HRL) Responsibilities (50%)
• Participate in day, evening, and weekend duty coverage for Residence Halls
• Participate in the openings and closings of the Residence Halls
• Create and implement educational programming, including a weekly Recreation programming series for residential students
• Assess and track programs and make future recommendations based on student feedback
• Use HRL data including incident reports to create programs and programming outcomes
• Manage social media and marketing efforts on behalf of HRL operations and programming
• Residence Life responsibilities are supervised by the Assistant Director of Housing & Residence Life
Remuneration:
This assistantship includes a base stipend for the academic year of $15,000, paid biweekly. 25 hours of work per week is expected; however, there may be times when more hours are required.
The GA is provided with a shared rent-free, furnished suite, internet access, reserved parking, and free utilities. MCC campus bookstore discounts and complimentary tickets to attend all home, intercollegiate athletic contests are provided. The use of recreational facilities is free of charge.
Required Qualifications:
• Candidates must be accepted into a FA25/SP26 graduate program and have full-time graduate student status. Preference will be given to candidates in Higher Education/College Personnel or related programs.
• Strong interpersonal and communication skills
• Programming skills in both workshop and large group formats
• Crisis management and conflict resolution experience
• Proficient in Microsoft Office suite programs
• Willing to work some evenings and weekends
• Ability to maintain confidentiality and use sound judgement
Preferred Qualifications:
• Background or interest in Sports Management, Recreation, Education, or a related discipline
• Previous experience as an Orientation Leader or Resident Assistant
• Bilingual and able to read, write, and speak Spanish or other languages proficiently
• CPR/First Aid certification (or willingness to obtain)

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