Trade Marketing Manager

Schedule:  Monday-Friday 9 to 5

In-Office Edison, NJ location

We are seeking a dynamic and strategic Trade Marketing Manager to join our team. As a Trade Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive growth and brand visibility tailored to the retail distribution channel. This position requires a unique blend of analytical skills, creativity, and a deep understanding of both the company's products and the dynamics of the market.

Responsibilities include but not limited to:

·         Design and implement with the marketing team impactful trade marketing campaigns to increase brand awareness, product visibility, and sales within the trade channel.

·         Develop and produce effective POS materials, sales collateral, and merchandising tools to support trade activities and to enhance product visibility at the point of purchase.

·         Collaborate with cross-functional teams to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget.

·         Work closely with the sales team to ensure seamless execution of trade promotions and initiatives.

·         Collaborate with key trade partners and distributors to develop joint marketing plans and promotional activities.

·         Conduct market analysis and analyze market trends, competitor activities, and consumer insights to identify opportunities and threats in the trade channel.

·         Identify areas for improvement and implement changes to enhance overall trade marketing performance.

·         Utilize data analytics to measure the effectiveness of trade marketing initiatives and provide regular reports.

·         Monitor and evaluate the performance of trade programs, making data-driven recommendations for optimization.

·         Coordinate promotional activities and events in collaboration with business partners.

• Maintain customer relationships for future purchases.
• Cultivate programs that ensure products see in-store.
• Developing advertising plans, including writing copy and selecting images for print ads
• Preparing presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/review meetings.

Qualifications:

• Bachelor’s degree in Marketing, communications or business
• Proven experience in Trade Marketing / Business Development campaing delivery and management
• Strong knowledge of consumer industry
• Ability to forecast a number of tools and work with sales reps to accurately determine the trade needs for the US market
• Strategic approach with operational capability
• Experience analyzing large amounts of date and trends
• Ability to think critically and creatively
• Excellent communication and presentation skills
• Creative thinking and problem-solving abilities

Benefits:

-          Medical, Vision and Dental Insurance

-          401K Plan with company match

-          Paid Time Off

Colavita USA, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.