Associate Director, Marketing

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.  

Mission: We champion health, dignity and comfort.  

Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.  

OUR VALUES: Caring, Agile, Innovative, Unique, Personal, Genuine  

• Supports the development and execution of brand strategies.
• Leads cross-functional implementation of new product and packaging changes, including attending press runs.
• Manages internal and external partnerships and relationships.
• Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
• External partners include creative agencies, print production vendors, and our retail cross-functional partners.
• Assists with product innovation and branding initiatives for the customer portfolio in mass, drug, grocery, and ecommerce channels
• Employs a full range of marketing tools, including brand positioning, research, product development, claims development, package design and creative operations
• Leverages strong project management/team leadership skills to keep initiatives on schedule and stakeholders engaged
• Provides effective direction to two direct reports
• Guides Category Marketing and Customer Insights to shape the product roadmap
• Coordinates cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
• Delivers periodic marketplace analyses to help identify business opportunities within products & claims

• BS/BA required in marketing, business, or related field; MBA preferred
• 8+ years of brand/marketing experience with 2+ years of CPG brand leadership experience
• Experience with consumer-led product development projects, preferably in healthcare/personal care/infant care
• Experience in product/brand management and marketing commercialization, including developing and delivering operational marketing strategies and business plans
• Experience with large national retailers, including both brick and mortar and eCommerce
• Exposure to/experience with use of qual and quant analytics and customer and consumer insights for building brands, product development, marketing and business planning
• Highly organized and able to work independently as well as in teams
• Proven cross-functional team leadership experience
• Able to manage multiple projects while prioritizing work assignments
• Proficiency in Microsoft Office suite (Word, Excel, & Outlook), as well as internet research

• Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business
• Strong creative eye and experience in packaging & marketing activation, including artwork/concept development, artwork reviews, and press runs.
• Experience with new product or brand launch/activation initiatives.
• Experience in the following areas a plus:
• Engaging with external agencies, print vendors, and/or retailers
• Proficiency in analytical/quantitative analysis
• Syndicated data analysis (e.g., Nielsen, IRI) and market research
• Package design and copy writing
• Experience with claims development and Legal approval
• Working with Legal for trademarks searches and/or claims development
• Successfully building engaging slides for external and internal presentations
• Directing consumer research including writing research briefs
• Lead and develop direct reports
• Drafting creative briefs and managing multiple projects with agencies
• Prior experience with project management and/or artwork proofing software (e.g., SmartSheet)