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Director Social Media Strategy Jobs (NOW HIRING)

Planit

Director, Social Media

Baltimore, MD · Hybrid

$100K - $125K/yr

A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams. ESSENTIAL FUNCTIONS * Serve as a senior ...

Allen & Gerritsen

Director, Social Media

Boston, MA · On-site

$95K - $110K/yr

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

Allen & Gerritsen

Director, Social Media

Boston, MA · On-site

$95K - $110K/yr

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

Allen & Gerritsen

Director, Social Media

Boston, MA · On-site

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

TOGETHXR

Director, Social Media

Renton, WA · On-site

$130 - $170/hr

Director, Social Media CLUB: Seattle Sounders FC & Seattle Reign FC DEPARTMENT: Brand Marketing ... This role leads social media strategy and execution across both clubs, overseeing two dedicated ...

Braven

Associate Director, Social Media

Atlanta, GA · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

Newark, NJ · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

New York, NY · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

Atlanta, GA · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

Newark, NJ · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

Chicago, IL · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

Chicago, IL · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

UnidosUS

Director, Social Media

Washington, DC · On-site

$112K - $125K/yr

The Director will help lead a team - of staff and contractors - responsible for daily content ... Strategy and Leadership * Help develop and execute a comprehensive, multiplatform social media ...

Braven

Associate Director, Social Media

Atlanta, GA · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Braven

Associate Director, Social Media

New York, NY · On-site

Associate Director, Social Media Team : Communications & Marketing Location : Hybrid in Atlanta (GA ... What You'll Do Social media strategy and channel ownership (40%) * Develop and own Braven's social ...

Gondola

Director, Social Media

San Diego, CA · On-site

$80 - $120/hr

# Director, Social Media## San Diego • ### @sandiegofcPosted on 7/6/2026 • Full-time## As the ... You will shape the content strategy and brand voice that fuel engagement, deepen awareness, build ...

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Director Social Media Strategy information

See salary details

$29.5K

$94.5K

$150.5K

How much do director social media strategy jobs pay per year?

As of Aug 13, 2026, the average yearly pay for director social media strategy in the United States is $94,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $118,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of social media strategy, and why are they important?

To thrive as a Director of Social Media Strategy, you need deep expertise in digital marketing, analytics, and brand management, typically supported by a bachelor's degree in marketing, communications, or a related field. Proficiency in social media management platforms (such as Sprout Social or Hootsuite), analytics tools (like Google Analytics), and paid media systems is essential. Outstanding leadership, creative thinking, and strong communication skills set top performers apart in this role. These skills and qualities are crucial for driving engagement, aligning social media initiatives with business goals, and leading high-performing teams in a dynamic digital landscape.

What is the difference between Director Social Media Strategy vs Social Media Manager?

AspectDirector Social Media StrategySocial Media Manager
ResponsibilitiesDevelops overall social media strategy, oversees campaigns, manages teamsExecutes social media campaigns, creates content, manages daily posting
Required SkillsStrategic planning, leadership, analytics, content developmentContent creation, community management, platform-specific skills
Experience & CertificationsProven experience in social media strategy, often with marketing or communications backgroundExperience in social media management, often with marketing or communications background
Work EnvironmentCorporate offices, marketing departments, remote teamsSocial media teams, marketing departments, remote or on-site

The main difference between a Director Social Media Strategy and a Social Media Manager lies in scope and leadership. The director focuses on strategic planning and overseeing teams, while the manager handles daily execution and content creation. Both roles require similar backgrounds but differ in seniority and responsibilities.

How does a director of social media strategy typically collaborate with other departments within an organization?

A Director of Social Media Strategy frequently works cross-functionally, partnering closely with marketing, communications, PR, and customer service teams to ensure brand messaging is consistent and timely across all channels. They often align campaign goals with broader company objectives, provide strategic input for product launches, and facilitate communication between creative teams and leadership. This collaborative approach helps maximize the impact of social initiatives and ensures that social media efforts effectively support organizational priorities.

What does a director of social media strategy do?

A Director of Social Media Strategy is responsible for developing and overseeing an organization's overall social media presence and strategy. This role involves creating campaigns, analyzing performance metrics, and ensuring that social media efforts align with the company’s brand and business goals. They lead teams, collaborate with other departments, and stay updated on trends and platform changes to maximize engagement and impact. Additionally, they may manage budgets and work with influencers or agencies to drive results.
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Director Social Media Strategy jobs near you
Infographic showing various Director Social Media Strategy job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $94,507 per year, or $45.4 per hour.

Director, Social Media

Planit Advertising, Inc.

Baltimore, MD • On-site

$100K - $125K/yr

Full-time

Posted 17 days ago

Job description

Job Type
Full-time
Description
SUMMARY
The Director, Social Media is a senior leader responsible for shaping and driving integrated organic and paid social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and consumer insight into high-performing social programs. With experience in CPG and a strong understanding of e-commerce, this individual blends storytelling and strategy to fuel awareness, engagement and conversion. A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams.
ESSENTIAL FUNCTIONS
  • Serve as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplines
  • Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
  • Translate client business goals-particularly in CPG industries-into social strategies that drive measurable performance
  • Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
  • Guide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platforms
  • Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizations
  • Bring platform insights, audience behaviors, and social commerce trends to clients and internal teams
  • Serve as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaigns
  • Lead strategic presentations and performance recaps for clients and executive teams
  • Stay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendations
  • Mentor junior team members and contribute to thought leadership within the agency
  • Supervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling.

TASKS
  • Architect integrated social media plans that blend content, influencer marketing, and paid amplification
  • Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
  • Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
  • Develop testing frameworks and performance playbooks to continually improve results
  • Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
  • Support new business proposals and pitch participation as needed
  • Partner with analytics leads to translate data into clear, actionable insights
  • Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
  • Participate in departmental leadership meetings and contribute to overall agency growth
  • Other duties as assigned

Requirements
QUALIFICATIONS
  • 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
  • Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
  • Experience leading CPG, food & beverage, or ecommerce-focused accounts
  • Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
  • Proven ability to lead multi-touchpoint planning and performance optimization efforts
  • Skilled communicator with the ability to simplify complexity and gain client confidence
  • Passion for social media culture, platform innovation, and creator collaboration
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to time-sensitive client or platform needs
  • Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT
Planit is an office-first hybrid workplace; we are in-office 3 days per week.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Salary Description: $100k - $125k
How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.

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