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Director Social Media Strategy Jobs (NOW HIRING)

Zimmer, Inc.

Associate Director Social Media

What You Can Expect The Social Media Associate Director leads Zimmer Biomet's corporate social ... Leads corporate social media strategy and channel plans aligned to external communications, brand ...

Mod Op

Social Media Strategy Director

Philadelphia, PA · On-site

Work lockstep with creative, media, and account teams to ideate social-first campaigns. You understand that today, strategy and creative are completely intertwined. * Harness New Tech: Experiment ...

Fox

Manager, Social Media Strategy & Growth

New York, NY

$92K - $115K/yr

Direct creator and production teams on day-to-day content strategy, posting cadence and platform ... The ability to edit video and create graphics for social media platforms is a plus * Pre-existing ...

TCS Education System

Social Media Director

Chicago, IL · On-site +1

The Social Media Director is a strategic leader responsible for elevating, expanding, and optimizing the social media presence across The Community Solution Education System's institutions. This role ...

PVH

Manager, Global Social Media Creative

New York, NY

$104K - $141K/yr

... Director, Social Creative as well as leading select photo and video shoots * Prepare and manage retouching and other production needs on projects * Partner closely with Social Media Strategy team to ...

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Director Social Media Strategy information

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$29.5K

$94.5K

$150.5K

How much do director social media strategy jobs pay per year?

As of Aug 9, 2026, the average yearly pay for director social media strategy in the United States is $94,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $118,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of social media strategy, and why are they important?

To thrive as a Director of Social Media Strategy, you need deep expertise in digital marketing, analytics, and brand management, typically supported by a bachelor's degree in marketing, communications, or a related field. Proficiency in social media management platforms (such as Sprout Social or Hootsuite), analytics tools (like Google Analytics), and paid media systems is essential. Outstanding leadership, creative thinking, and strong communication skills set top performers apart in this role. These skills and qualities are crucial for driving engagement, aligning social media initiatives with business goals, and leading high-performing teams in a dynamic digital landscape.

What is the difference between Director Social Media Strategy vs Social Media Manager?

AspectDirector Social Media StrategySocial Media Manager
ResponsibilitiesDevelops overall social media strategy, oversees campaigns, manages teamsExecutes social media campaigns, creates content, manages daily posting
Required SkillsStrategic planning, leadership, analytics, content developmentContent creation, community management, platform-specific skills
Experience & CertificationsProven experience in social media strategy, often with marketing or communications backgroundExperience in social media management, often with marketing or communications background
Work EnvironmentCorporate offices, marketing departments, remote teamsSocial media teams, marketing departments, remote or on-site

The main difference between a Director Social Media Strategy and a Social Media Manager lies in scope and leadership. The director focuses on strategic planning and overseeing teams, while the manager handles daily execution and content creation. Both roles require similar backgrounds but differ in seniority and responsibilities.

How does a director of social media strategy typically collaborate with other departments within an organization?

A Director of Social Media Strategy frequently works cross-functionally, partnering closely with marketing, communications, PR, and customer service teams to ensure brand messaging is consistent and timely across all channels. They often align campaign goals with broader company objectives, provide strategic input for product launches, and facilitate communication between creative teams and leadership. This collaborative approach helps maximize the impact of social initiatives and ensures that social media efforts effectively support organizational priorities.

What does a director of social media strategy do?

A Director of Social Media Strategy is responsible for developing and overseeing an organization's overall social media presence and strategy. This role involves creating campaigns, analyzing performance metrics, and ensuring that social media efforts align with the company’s brand and business goals. They lead teams, collaborate with other departments, and stay updated on trends and platform changes to maximize engagement and impact. Additionally, they may manage budgets and work with influencers or agencies to drive results.
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What cities are hiring for Director Social Media Strategy jobs? Cities with the most Director Social Media Strategy job openings:
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Director Social Media Strategy jobs near you
Infographic showing various Director Social Media Strategy job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $94,507 per year, or $45.4 per hour.

Associate Director, Social Media

Starcom Mediavest Group Germany Gmbh

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description

Company Description
Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.
Who We Are:
Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.
About the PMX Performance Team:
PMX Performance is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.
Job Description
The Associate Director, Social Media acts as a key contributor and expert in the social space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic application and development of tactical best practices. This role requires a thorough understanding of all major social platform capabilities and be able to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.
This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Associate Director is able to help define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.
Responsibilities
  • Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
  • Deep understanding of the evolving paid social landscape - inclusive of Commerce, AI, and emerging social platforms - to deliver against business outcomes
  • Curate first-to-market solutions - inclusive of activation support, collateral development, and testing frameworks
  • Identify and document FAQs, automating responses to common agency questions
  • Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
  • Lead campaign audits to strengthen activation approach for Publicis Media account teams
  • Build relationships with Publicis Media agency counterparts and social channel leads
  • Execute roadmaps and build thought leadership collateral for social strategy and activation
  • Develop cross-functional relationships to collaborate on solutions priorities
  • Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
  • Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
  • Contribute to assessments and guide agency teams on recommendations
  • Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities

Qualifications
  • 6+ years' experience in paid social media, with an emphasis in activation
  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
  • Extensive familiarity and past experience with paid social media strategy and activation
  • Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
  • Extensive experience in campaign management and optimization across Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn
  • Social commerce experience involving native shops, product feeds, and media amplification
  • Advanced knowledge of 3P measurement capabilities and restrictions in the social space
  • Strong verbal, visual and written communication skills
  • Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
  • Passionate about working in a fast-paced environment
  • Detail-oriented with the ability to coordinate projects across multiple teams and functions
  • Ability to articulate complex concepts in a clear manner
  • Advanced content development skills with extensive PowerPoint experience
  • Attention to detail on all projects, with an expectation for high quality of work every time
  • Team oriented, approachable and viewed as coach and mentor to others
  • (+) Excel fluency in pivot tables, charts, vlookups and basic equations-knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.

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