Digital Marketing Specialist

At Accessia Health, our commitment to Compassion, Accountability, Person-Centered Care, and Service isn't just a set of words; it's the foundation of who we are. These values drive us to build strong relationships, foster innovation, and achieve excellence in everything we do.

Summary:

Accessia Health is currently seeking a Digital Marketing Specialist who will directly report to the VP. Marketing and Communications. The Digital Marketing Specialist will oversee all digital marketing strategies for the organization, in collaboration with the VP of Marketing. This role is responsible for developing and maintaining marketing initiatives aimed at increasing online brand recognition and awareness amongst target audiences. This position will cover digital advertising, management of social media presence, conducting market research, and delivering insightful reporting to gauge the effectiveness of implemented strategies. This is a remote opportunity, requiring travel to the headquarters at least once every quarter. Candidates in the Eastern Time zone are preferred.

Salary: This role has a target salary of $60,000 to $65,000 annually, based upon various factors including location, experience, and education.

Core Job Responsibilities:

• Maintain the online presence and reputation of the company.
• Develop and maintain digital marketing strategy.
• Create and execute marketing campaigns across all digital channels.
• Track and analyze all marketing data to help shape future strategies.
• Create and maintain department analytics dashboard and reports.
• Monitor department projects and their status.

Digital content creation and execution for:

• All social channels
• Email marketing campaigns
• Website Blogs
• Video storytelling (including conducting patient/ staff interviews)

Creating and Managing:

• Content calendar and social channel postings
• Digital advertising campaigns for social and web
• Analytics and Reporting for digital marketing efforts
• SEO/SEM strategies and tactics

Manage digital marketing software, including:

• SEMRush
• Constant Contact
• Google Analytics
• Google Ads - Grant account and traditional display ads account
• Canva
• WordPress
• Other analytics and marketing software as it applies.

Collaboration with Marketing VP on:

• Accessia Health website updates and optimizations
• Department project management/tasks
• Marketing strategy and implementation
• Market research to inform strategy

Desired Education and Experience:

• 3-5 years experience as a digital marketing specialist or similar role within the nonprofit or healthcare industries.
• Proven track record in developing and executing successful digital marketing strategies.
• Demonstrated proficiency in managing digital advertising campaigns across various platforms.
• Experience in creating engaging digital content for diverse channels, including social media, email campaigns, blogs, and video storytelling.
• Strong analytical skills with a history of effectively using data to drive marketing decisions.
• Previous experience in managing SEO/SEM strategies and tactics.
• Familiarity with key marketing software, including SEMRush, MS Office, Adobe Creative Cloud Suite, Constant Contact, Google Analytics, Google Ads, Canva, WordPress, and other relevant tools.
• Collaborative experience with website updates and optimizations.
• Knowledge of market/industry research methodologies and their application in shaping marketing strategies.

Essential Traits:

• Decisive Leadership: The ability to make prompt and effective decisions, provide clear direction, and motivate others to achieve goals.
• Problem Solving/Analysis: The capacity to identify, analyze, and resolve complex issues or challenges through logical reasoning and critical thinking.
• Effective Communicator: Proficiency in conveying information clearly and persuasively, both orally and in writing, to foster understanding and collaboration.
• Thorough/Detailed-Oriented Work Method: A commitment to meticulousness and accuracy in tasks, ensuring completeness and precision in all aspects of work.
• Collaboration/Interpersonal Skills: The aptitude to work effectively with others, build relationships, and communicate openly to achieve common objectives.
• Flexibility and Adaptability: The capability to adjust to changing priorities and circumstances, demonstrating resilience and versatility in navigating diverse situations.

Accessia Health is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage qualified individuals from all backgrounds to apply.