E-commerce Growth Manager

LifeSync

Coral Springs, FL

Full-Time

Job Description

Job Title:

E-commerce Growth Manager

Department:

Marketing

Reports to:

VP of Marketing

FLSA

Exempt

SUMMARY:

As an E-commerce Growth Manager at LifeSync, you will play a pivotal role in driving the growth of our online sales channels. Leveraging your expertise in e-commerce strategies and platforms, particularly BigCommerce and Shopify, you will spearhead initiatives to enhance our subscription-based revenue streams and optimize customer retention.

DUTIES AND RESPONSIBILITIES:

Spearheading the growth of online sales across B2B channels by devising and executing robust e-commerce strategies.
Developing and implementing plans to enhance customer acquisition, retention, and overall sales revenue, while ensuring profitability.
Overseeing the transition to a new platform in 2024 and managing day-to-day operations post-launch to maintain a seamless customer experience.
Crafting a customer-centric vision for product categorization, content updates, and page optimization to improve SEO and user experience.
Leading SEO and SEM efforts to drive organic and paid traffic to the site and optimizing customer engagement and loyalty through personalized marketing approaches.
Strategizing and executing digital campaigns utilizing SEO, PPC, social media, email, and content marketing to promote products effectively.
Continuously monitoring and optimizing the customer journey to meet user needs and facilitate purchases.
Utilizing data-driven insights to make informed decisions that enhance site traffic, conversion rates, average order value, revenue, and profitability.
Collaborating closely with marketing and sales teams to develop tailored content, promotions, and campaigns aligned with the company's overall strategy.
Coordinating with customer service, IT, and operations to ensure a seamless customer experience throughout the e-commerce journey.
Subscription Strategy - Develop and execute a robust subscription marketing strategy aligned with our business objectives to drive revenue growth.
Email Marketing - Create and manage email marketing campaigns to nurture and engage subscribers, fostering retention and upselling opportunities.
Competitor Research - Stay abreast of industry trends and competitor offerings to identify opportunities for innovation and improvement in our subscription offerings.
Customer Feedback - Gather and analyze customer feedback related to subscriptions, implementing improvements to enhance satisfaction and loyalty.

REQUIREMENTS:

Strong proficiency in Shopify and other relevant e-commerce platforms.
Proficient in email marketing tools and analytics platforms.
Excellent written and verbal communication skills.
Data-driven mindset with the ability to analyze and interpret marketing data.
Creative thinker with a customer-centric approach.
Strong project management and organizational skills.
Ability to work collaboratively in a team and independently.

SUPERVISORY RESPONSIBILITIES:

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree in marketing, Business, or a related field (or equivalent work experience).
Proven experience in subscription marketing within an e-commerce environment.

PHYSICAL DEMAND:

The position is a sedentary job. The person must be comfortable sitting at a desk and typing.

WORK ENVIRONMENT:

The work environment is a typical office environment.

TRAVEL REQUIREMENT:

Light (typically <10%), including car or domestic flights.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LifeSync provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

The Age Discrimination in Employment Act (ADEA) forbids age discrimination against people who are age 40 or older. It does not protect workers under the age of 40, although some states have laws that protect younger workers from age discrimination. It is not illegal for an employer or other covered entity to favor an older worker over a younger one, even if both workers are age 40 or older.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.