Employment Brand Manager - JOEY Restaurant Group

This is about you. Your attitude, passion, and potential. When you join our corporate office team, you can expect to be a part of something big. Whether in Finance, Marketing, Payroll, IT or Design, you will find yourself working alongside the industry’s best talent. As individuals, we are ambitious and driven, curious and engaged. Together, we are a high-performing team committed to each other’s development and growth, and the success of our restaurant locations throughout North America.

What does this mean for you? It means if you're looking for a place to meet your potential, we'd like to meet you. Your journey starts here.

Reporting to the Vice President of Brand & Communications, the Employment Brand Manager is responsible for developing an innovative world-class talent strategy to attract the Best and Brightest to JOEY Restaurant Group. By building our employer brand and showcasing JOEY Restaurant Group as a world-class organization and top employer, this role will oversee all areas of the employer brand, from the employer value proposition and branding/marketing strategy with extended responsibility overlooking employee communication. With experience in social recruiting, online presence management, employer branding and talent analytics, this role will ensure the employee value proposition boldly reaches and attracts top talent and high potential in all roles including Chefs and Front of House Leaders. The Employment Brand Manager is deeply passionate about the candidate experience, all things marketing, social recruiting, employment brand and recruiting operations, as they know every candidate is a prospective guest just as every guest is a prospective candidate.

Responsibilities

Employment Brand Management

• Manages the established, clear employment brand which highlights the employment value proposition.
• Create a strong brand presence across competitive channels and online platforms.
• Maintain up-to-date accounts of life at JOEY, including responding to interview and employee feedback and engaging with social dialogue.
• Oversee the use of social channels to magnify employment brand with a social marketing strategy that supports talent marketing.
• Manage the employer brand reputation for the JOEY Restaurant Group by developing and executing scalable employer brand strategies across all internal and external channels with a specific focus on digital, social and mobile channels.
• Write creative, persuasive copy for various social media platforms.
• Create, develop, and distribute the JOEY Restaurant Group talent brand story to attract top talent by optimizing various sites and social media outlets for candidate engagement, recruitment, and retention.
• Partner with our internal marketing creative team to create print, digital and video content. Manage outside vendor relations for projects not done in-house.
• Build “Brand Ambassadors” internally via the ‘Brand Communications’ and ‘Recruiting and Talent Attraction’ courses and through key stakeholders within the company.
• Partner with our People and Culture team in support employee internal communication from employee engagement to operation announcements
• Ensure internal communication messages are consistent across all mediums and for different departments of the organization.
  
  

Requirements

• 5-8 Years’ Experience in Talent Marketing/Sourcing and Recruiting
• Experience in Workforce planning and internal employee communication
• Experience with Employment Brand Creation and Amplification, with clear EVP pillars being marketed across multiple channel
• Ability to develop and articulate global recruitment and talent marketing strategies.
• In depth knowledge of recruiting practices, metrics, assessment tools and techniques
• Experience in all social media platforms and various sites which contribute to the employment brand
• Successful track record in building and maintaining relationships both internally and externally
• Experience within the hospitality industry considered a significant asset
• Experience using data analytics tools
  
  

Competencies

You value honesty and humility. You have integrity and do what you say.

You approach life with fearless determination & a sense of fun.

You are creative, risk-taking, visionary, and cutting edge. You choose to lead.

You contribute to a strong culture and are committed to the team.

You are passionate about quality and professionalism.

You are a networker and create strong relationships internally and externally.

Benefits

Extended health plan

Industry partner incentives

Mental and Physical health support plans

Tuition & Education and Professional Accreditation subsidies

Recruiting & Referral bonus programs

Ongoing Leadership Development Courses

Enjoy 50% off Food & Beverages at any JOEY Restaurant, LOCAL Public Eatery, SALTLIK or Earls Restaurant location

Pursue personal and professional development, through a Coaching Partnership. Being paired with a coach will give you ongoing support and feedback so that you are able to pursue your life goals.

About JOEY Restaurant Group

The JOEY Restaurant Group is a multi-concept organization known for its high-performance coaching culture. Through industry leading education and development programs they pave the way for future ready leaders. Through a focus on people development, the majority of their leaders have been promoted from within, many have been with the company since the beginning. The JOEY Restaurant Group is all about opportunity, and their ongoing success is attributable to our exceptional, team-oriented, and performance-driven partners (employees) who are in the game of constantly mastering their skill set. The multi-concept Restaurant Group has been voted as a Great Place to Work for over 13 consecutive years and has been awarded the International Prism Award by the International Coaching Federation. These awards are a testament to their commitment to creating an environment where people are inspired to learn, grow, and discover their full potential.

JOEY Restaurant Group is an Equal Employment Opportunity Employer