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Software Sales Development Representative Jobs (NOW HIRING)

We are seeking highly motivated Sales Development Representatives (SDR) interested in kick starting their career in insurance software sales. SDR's are the first point of contact for the sales team ...

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Software Sales Development Representative information

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$24K

$63.5K

$125K

How much do software sales development representative jobs pay per year?

As of Aug 30, 2026, the average yearly pay for software sales development representative in the United States is $63,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a software sales development representative?

Software Sales Development Representatives (SDRs) are professionals who identify and qualify potential customers for software products or services. They typically focus on outbound prospecting, lead generation, and initial customer engagement, setting up meetings or demos for account executives or sales managers. SDRs play a key role in the sales process by researching prospects, reaching out via email or phone, and nurturing relationships until leads are ready for the next stage. This role requires strong communication skills, perseverance, and a good understanding of the software being sold.

What are the key skills and qualifications needed to thrive as a software sales development representative, and why are they important?

To thrive as a Software Sales Development Representative, you need a solid understanding of software solutions, strong prospecting abilities, and preferably a bachelor's degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales engagement tools, and lead generation software is often required. Exceptional communication, resilience, and active listening skills help you build rapport and handle objections effectively. These competencies are vital for generating qualified leads, meeting sales targets, and contributing to the growth of the software company's client base.

How do software sales development representatives typically collaborate with account executives and marketing teams?

Software Sales Development Representatives (SDRs) play a key role in bridging marketing and sales efforts. They often work closely with marketing to follow up on leads generated from campaigns and events, ensuring qualified prospects are identified. SDRs also collaborate frequently with account executives by passing along well-vetted opportunities and assisting in the early stages of the sales process. This teamwork helps ensure a smooth handoff and maximizes the chances of closing deals, making communication and alignment between these roles essential for success.

What is the difference between Software Sales Development Representative vs Software Account Executive?

AspectSoftware Sales Development RepresentativeSoftware Account Executive
Primary RoleQualifies leads, initiates contact, sets appointmentsCloses deals, manages client relationships, negotiates contracts
Required SkillsLead generation, communication, prospectingSales closing, negotiation, product knowledge
Work EnvironmentInside sales, outreach-focusedClient-facing, negotiation-focused
Typical MetricsNumber of qualified leads, outreach activitiesSales closed, revenue generated

The Software Sales Development Representative primarily focuses on prospecting and qualifying leads to generate sales opportunities. In contrast, the Software Account Executive handles closing deals and managing client relationships. Both roles require strong communication skills and industry knowledge, but they differ in their responsibilities within the sales process.

How much does a software sales development representative get paid?

A software sales development representative typically earns a base salary ranging from $45,000 to $70,000 annually, with additional commissions and bonuses based on sales performance. Total compensation can vary depending on experience, location, and company size, often reaching over $80,000 with incentives. Strong communication skills and familiarity with CRM tools like Salesforce can enhance earning potential.

Is a software sales development representative an entry level position?

A software sales development representative (SDR) is typically an entry-level role focused on prospecting, qualifying leads, and setting up sales opportunities. It often requires strong communication skills and familiarity with CRM tools but usually does not require extensive prior experience or advanced certifications.
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What are the most commonly searched types of Software Sales Development Representative jobs?

The most popular types of Software Sales Development Representative jobs are:

Infographic showing various Software Sales Development Representative job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $63,500 per year, or $30.5 per hour.

Sales Development Representative

Petaluma, CA

Ascent Cloud
Software Development • 51 - 200 employees

Full-time

Re-posted 22 days ago


Job description

Sales Development Representative

COMPANY OVERVIEW:

Ascent Cloud is the only “Software as a Service” (SaaS) company offering a suite of performance management solutions to help companies Plan, Execute, and Grow.

Geopointe is the first and highest rated mapping solution on the Salesforce AppExchange, while LevelEleven is the only gamification and coaching solution that lives entirely inside of Salesforce.

Since Geopointe and LevelEleven merged into Ascent Cloud, we’ve grown our team, secured several G2 awards, and pioneered many “industry firsts” through product innovations, including the launch of our new Territory Planner solution.

We’ve reached an inflection point where our world class sales team is looking to capitalize on this momentum and hit ambitious yearly targets. A big part of that strategy is our team of Sales Development Representatives.

Are you someone with a strong desire to jump-start their career in software sales? Read on – this role might be for you!

ROLE DESCRIPTION:

A Sales Development Representative (SDR) is a salesperson-in-training. For 12-18 months, you’ll help Account Executives (AE) generate leads and educate prospects about Ascent Cloud’s products. Your primary focus will be to hit or exceed quota expectations, by qualifying opportunities and scheduling meetings for the AE team.

The skills you learn as an SDR will lay the foundation for a successful career in software sales. During your bootcamp, you’ll have a clear target to hit to be eligible for promotions. We move quickly – your performance is a sign that you’re growing and ready for more responsibility.

After 12-18 months, there is a path for career growth within Ascent Cloud for the right candidate that is willing to learn and work toward that goal. You’ll have an opportunity to become an AE at that point, and take a generous commission for the deals you close… which means that if you work hard, you can out-earn many of your peers.

This position is ideal for a driven, curious, and competitive individual with a passion for software sales, who takes immediate action on feedback and can keep up with rapid change in a fast-paced environment.

The SDR role is an inside sales position working out of our offices 4 days per week.

In 30 Days, you will be able to:

Complete onboarding in your first week.

Tell the Ascent Cloud story amp; describe the why behind our solutions.

Identify best fit companies and what the core teams we sell to care about.

Identify, nurture, and qualify inbound leads.

Master your call opener.

Proficiency with cold emails and LinkedIn messages.

Setup in core tools with a general understanding of how to use them (Salesforce, Salesloft, Zoominfo, LinkedIn, etc.).

Operate on a daily schedule, with workflows that maximize productivity.

Under 5 minute response times in website chat.