What is a software sales development representative?

Software Sales Development Representatives (SDRs) are professionals who identify and qualify potential customers for software products or services. They typically focus on outbound prospecting, lead generation, and initial customer engagement, setting up meetings or demos for account executives or sales managers. SDRs play a key role in the sales process by researching prospects, reaching out via email or phone, and nurturing relationships until leads are ready for the next stage. This role requires strong communication skills, perseverance, and a good understanding of the software being sold.