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Sales Training Manager Jobs in Virginia (NOW HIRING)

Empower Brands

Sales Training Manager

Richmond, VA

$80K - $100K/yr

The Sales Training Manager will partner with franchise owners, sales professionals, and field teams to ensure consistent adoption of proven sales methodologies, tools, and best practices that drive ...

Crunch Fitness

Personal Training Manager

Cape Charles, VA · On-site

$75K - $90K/yr

The Personal Training Manager will achieve these objectives by: * Managing and coaching the ... Sales, communication, and rapport building skills * Knowledge and command of Crunch programs, like ...

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Sales Training Manager information

See Virginia salary details

$25.8K

$68.6K

$128.4K

How much do sales training manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for sales training manager in Virginia is $68,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,100.00 and $84,300.00 per year, depending on experience, location, and employer.

What is a sales training manager?

Sales Training Managers are professionals responsible for developing, implementing, and overseeing training programs that improve the skills and performance of a company's sales team. They assess training needs, create educational materials, and often lead workshops or seminars to enhance product knowledge, sales techniques, and customer engagement strategies. Their goal is to ensure the sales team is well-equipped to meet targets and adapt to changing market conditions. Sales Training Managers also evaluate the effectiveness of training programs and adjust them as needed for maximum impact.

What are the key skills and qualifications needed to thrive as a sales training manager?

To thrive as a Sales Training Manager, you need a solid background in sales, adult learning principles, and experience in training or coaching, often supported by a relevant degree or sales training certification. Familiarity with Learning Management Systems (LMS), e-learning authoring tools, and CRM platforms is typically required. Strong communication, leadership, and motivational skills help inspire teams and effectively convey training concepts. These skills and qualifications are vital for developing high-performing sales teams and ensuring consistent sales results.

What are some common challenges a sales training manager might face when implementing new training programs?

Sales Training Managers often encounter challenges such as gaining buy-in from experienced sales staff, tailoring content to fit diverse learning styles, and ensuring consistent adoption across remote or distributed teams. Additionally, measuring the effectiveness of training initiatives can be complex, as it requires tracking both short-term engagement and long-term sales performance improvements. Overcoming these challenges typically involves strong communication, collaboration with sales leadership, and continuous refinement of training materials based on feedback and performance data.

What is the difference between Sales Training Manager vs Sales Development Representative?

AspectSales Training ManagerSales Development Representative
Primary RoleDesigns and delivers sales training programs to improve team skillsGenerates leads and qualifies prospects for the sales team
Required SkillsTraining development, communication, sales knowledgeProspecting, communication, CRM proficiency
Work EnvironmentCorporate office or training centersOffice, remote, or field sales settings
Common Industry UsageSales departments across various industriesSales teams in B2B and B2C sectors

The Sales Training Manager focuses on developing and implementing training programs to enhance sales team performance, while the Sales Development Representative concentrates on generating and qualifying leads to support sales growth. Both roles are essential in the sales process but serve different functions within the sales ecosystem.

How much do sales training managers make?

Sales training managers typically earn a median annual salary of around $70,000 to $120,000, depending on experience, industry, and location. They often hold certifications in sales or training and may oversee teams or develop training programs to improve sales performance.

What are the most commonly searched types of Sales Training jobs in Virginia?

The most popular types of Sales Training jobs in Virginia are:

What are popular job titles related to Sales Training Manager jobs in Virginia?

For Sales Training Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Sales Training Manager jobs in Virginia look for?

The top searched job categories for Sales Training Manager jobs in Virginia are:

What cities in Virginia are hiring for Sales Training Manager jobs?

Cities in Virginia with the most Sales Training Manager job openings:

What are popular job titles related to Sales Training Manager jobs in VA?

For Sales Training Manager jobs in VA, the most frequently searched job titles are:

Sales Training Manager jobs near you
Infographic showing various Sales Training Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 23% Part Time, and 1% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $68,569 per year, or $33 per hour.

Sales Training Manager

Richmond, VA

Empower Brands
Personal Services • 201 - 500 employees
Learn more about Empower Brandsexternal

$80K - $100K/yr

Full-time

Re-posted 25 days ago

Job description

Position Overview:

Empower Brands is seeking a Sales Training Manager to drive the adoption, reinforcement, and continuous improvement of sales processes and training programs across our franchise system. This role will primarily support Superior Fence & Rail while serving as a shared resource for additional brands as we continue to grow.

The Sales Training Manager will partner with franchise owners, sales professionals, and field teams to ensure consistent adoption of proven sales methodologies, tools, and best practices that drive revenue growth and deliver an exceptional customer experience. This individual will focus on coaching, accountability, and performance optimization by reinforcing established sales programs while identifying opportunities to enhance training and enablement across the Empower Brands portfolio.

This position requires a proven sales leader with experience in franchising, home services, or construction-related industries who excels at coaching, influencing behavior change, driving adoption, and measuring performance.

Key Responsibilities:Sales Training Adoption & Reinforcement
  • Drive adoption of Empower Brands' established sales processes, methodologies, and best practices across the franchise network.
  • Reinforce onboarding programs for new franchise owners and their sales teams to ensure consistent execution from day one.
  • Deliver engaging in-person and virtual training sessions that strengthen consultative selling, lead conversion, customer experience, and sales effectiveness.
  • Continuously refine training materials, playbooks, presentations, videos, and digital learning resources based on franchise feedback and business needs.
  • Partner with franchise leadership to reinforce learning through ongoing coaching and accountability.
Sales Enablement & Process Optimization
  • Champion consistent execution of standardized sales processes while identifying opportunities for continuous improvement.
  • Support adoption and effective utilization of CRM platforms, sales technology, and other enablement tools.
  • Partner with Marketing to align lead generation initiatives with sales conversion strategies.
  • Develop and maintain sales resources, scripts, job aids, and enablement content that improve consistency and drive franchise success.
  • Identify opportunities to scale best practices across multiple Empower Brands concepts.
Coaching, Performance & Analytics
  • Develop and monitor KPIs to measure sales performance, training adoption, and program effectiveness.
  • Analyze sales data and identify opportunities to improve execution and coaching outcomes.
  • Conduct field visits, ride-alongs, and virtual coaching sessions to observe sales interactions and provide actionable feedback.
  • Partner with franchise owners and Operations teams to address performance gaps through targeted coaching and reinforcement.
  • Report on adoption metrics, training effectiveness, and system-wide performance improvements.
Franchise Support & Cross-Functional Leadership
  • Serve as a trusted advisor to franchise owners on sales performance, coaching strategies, and business growth.
  • Collaborate with Operations, Marketing, Franchise Business Consultants, and Vendor Relations to ensure alignment on sales initiatives.
  • Lead regional and national sales meetings, workshops, conferences, and training events.
  • Stay current on industry trends and evolving sales best practices to continuously strengthen Empower Brands' sales enablement strategy.
  • Support additional Empower Brands franchise concepts as business needs evolve, leveraging scalable training and coaching strategies across the portfolio.
Qualifications:
  • Bachelor's degree in Business, Sales, Marketing, Education, or a related field preferred.
  • 5+ years of experience in sales, sales leadership, sales enablement, or sales training within franchising, home services, construction, or a related industry.
  • Demonstrated success driving adoption of sales processes, coaching sales teams, and improving measurable business performance.
  • Strong understanding of consultative and solution-based selling, residential sales processes, and customer experience best practices.
  • Experience with CRM platforms, sales enablement tools, and learning management systems preferred.
  • Excellent communication, facilitation, coaching, and presentation skills with the ability to influence stakeholders at all levels.
  • Strong analytical and problem-solving skills with a data-driven approach to continuous improvement.
  • Ability to travel approximately 25% to support franchise locations, training events, and business initiatives nationwide.
Compensation Range:
 
The estimated compensation range for this position is a base salary of $80,000 to $100,000 annually plus bonus potential based on performance. Actual compensation for the position is based on a variety of factors, including, but not limited to years of experience, skills, qualifications, and geographic location. 
 
 
 
WHO WE ARE:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's new website at EmpowerFranchising.com.
 
 
Note: 
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.  

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time. #LI-Remote

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