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Performance Marketing Jobs (NOW HIRING)

We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets. In this hands-on role, you'll be directly responsible for running and ...

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car ...

Performance Marketing Manager About Sundae Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates. For too long, homeowners ...

Performance Marketing Designer Employment Type: Full-Time, 40 hours/week Reports to: Creative Director FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a mission-driven parent ...

The Marketing organization is seeking an innovative and strategic Performance Marketing expert with a deep specialization in programmatic media to drive incremental global membership growth. The ...

Performance Marketing Designer Employment Type: Full-Time, 40 hours/week Reports to: Creative Director FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a mission-driven parent ...

Performance Marketing Lead

New York, NY · On-site

$163K - $244K/yr

We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets. In this hands-on role, you'll be directly responsible for running and ...

Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred) About the Role We are seeking a ...

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How much do performance marketing jobs pay per hour?

As of Jul 17, 2026, the average hourly pay for performance marketing in the United States is $50.32, according to ZipRecruiter salary data. Most workers in this role earn between $49.52 and $50.96 per hour, depending on experience, location, and employer.

What does a performance marketing person do?

A performance marketing person develops and manages digital advertising campaigns to drive measurable results such as sales, leads, or website traffic. They analyze data, optimize campaigns using tools like Google Ads or Facebook Ads, and focus on maximizing return on investment through targeted strategies. Strong analytical skills and familiarity with marketing platforms are essential for this role.

What are the main challenges faced in a Performance Marketing role?

In a Performance Marketing role, professionals often face the challenge of staying abreast of rapid changes in digital platforms, algorithms, and industry best practices. Managing multiple campaigns across various channels while optimizing for return on investment requires strong analytical skills and the ability to adapt strategies quickly. Additionally, balancing short-term performance goals with long-term brand growth can be demanding. However, these challenges make the work dynamic and rewarding, offering numerous opportunities for skill development and career advancement.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Media Director, Digital Marketing Director, or Senior Performance Marketer often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with tools like Google Analytics and ad platforms, often combined with advanced certifications or a proven track record of successful campaigns.

Is performance marketing a high paying job?

Performance marketing roles often offer competitive salaries, especially for experienced professionals with skills in data analysis, paid advertising, and digital tools. Salaries can vary based on location, experience, and company size, but the field generally provides opportunities for high earnings compared to other marketing roles.

What is a Performance Marketing job?

A Performance Marketing job focuses on data-driven digital advertising strategies where success is measured by key performance indicators (KPIs) such as clicks, conversions, and ROI. Professionals in this role manage and optimize paid campaigns across platforms like Google Ads, social media, and affiliate networks. They analyze data, A/B test creatives, and refine targeting to maximize efficiency and profitability. The role requires expertise in analytics, budgeting, and ad platforms to drive measurable business outcomes.

How much does a performance marketing manager earn?

Performance marketing managers typically earn between $60,000 and $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher salaries, often exceeding $150,000. Compensation may also include bonuses and benefits related to campaign performance and team management.

What are the key skills and qualifications needed to thrive in the Performance Marketing position, and why are they important?

To thrive in Performance Marketing, a strong understanding of digital advertising platforms, data analysis, and conversion optimization is essential, often supported by a degree in marketing, business, or a related field. Mastery of tools like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certifications (e.g., Google Ads Certification) is highly valued. Excellent analytical thinking, attention to detail, and strong communication skills help you stand out in this fast-paced role. These competencies are vital for driving measurable results, efficiently allocating budgets, and ensuring successful, data-driven marketing campaigns.

What cities are hiring for Performance Marketing jobs? Cities with the most Performance Marketing job openings:
What are the most commonly searched types of Performance Marketing jobs? The most popular types of Performance Marketing jobs are:
What states have the most Performance Marketing jobs? States with the most job openings for Performance Marketing jobs include:
Performance Marketing Lead

Performance Marketing Lead

Duolingo

New York, NY

Other

Posted 24 days ago


Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in!

At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds - while doing work that's both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.


About the role...

We're looking for a Performance Marketing Lead to own and drive Duolingo's global user acquisition campaigns across 100+ markets. In this hands-on role, you'll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world's most beloved and innovative brands, reaching millions of learners worldwide.

  You will...

  • Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.
  • Strategically run and optimize mobile install campaigns across major platforms-such as Google UAC and AppLovin-focusing on high-quality installs, efficient spend, and sustainable global growth.
  • Manage and hold accountable Duolingo's performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
  • Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
  • Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
  • Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
  • Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.

  You have...

  • Experience running large-scale, global mobile acquisition campaigns.
  • Strong analytical skills, with expertise in mobile attribution and marketing analytics.
  • A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
  • Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
  • Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels.
  • Experience working with and managing agency partners to deliver against performance targets.
  • A strong drive to make an impact, a hands-on approach to experimentation, a low-ego attitude, and a genuine passion for teamwork and collaboration.

  Exceptional candidates will have...

  • STEM degree.
  • Experience in running performance marketing for a top subscription-based mobile app.
  • Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling).
  • A passion about Duolingo's mission to make education universally accessible.