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Performance Marketing Jobs in Colorado (NOW HIRING)

Jobtailor

Head of Marketing

Denver, CO · On-site

$70 - $110/hr

Hands on experience in B2C performance marketing roles within DeFi or a transferable environment * Proven track record in developing and executing successful marketing campaigns, including user ...

Demand.com

Marketing Director (Remote)

Denver, CO · Remote

We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact. We're looking for a Marketing Director to build and scale our ...

Turner Construction

Marketing Manager

Denver, CO · On-site

Develop a high performance marketing team through supervision, training, coaching, and mentoring. * Develop and administer profit center marketing plan adhering to company philosophy and branding ...

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Performance Marketing information

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How much do performance marketing jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for performance marketing in Colorado is $52.91, according to ZipRecruiter salary data. Most workers in this role earn between $52.07 and $53.61 per hour, depending on experience, location, and employer.

What is a performance marketing?

A Performance Marketing job focuses on data-driven digital advertising strategies where success is measured by key performance indicators (KPIs) such as clicks, conversions, and ROI. Professionals in this role manage and optimize paid campaigns across platforms like Google Ads, social media, and affiliate networks. They analyze data, A/B test creatives, and refine targeting to maximize efficiency and profitability. The role requires expertise in analytics, budgeting, and ad platforms to drive measurable business outcomes.

What are the key skills and qualifications needed to thrive in performance marketing?

To thrive in Performance Marketing, a strong understanding of digital advertising platforms, data analysis, and conversion optimization is essential, often supported by a degree in marketing, business, or a related field. Mastery of tools like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certifications (e.g., Google Ads Certification) is highly valued. Excellent analytical thinking, attention to detail, and strong communication skills help you stand out in this fast-paced role. These competencies are vital for driving measurable results, efficiently allocating budgets, and ensuring successful, data-driven marketing campaigns.

What are the main challenges faced in a performance marketing role?

In a Performance Marketing role, professionals often face the challenge of staying abreast of rapid changes in digital platforms, algorithms, and industry best practices. Managing multiple campaigns across various channels while optimizing for return on investment requires strong analytical skills and the ability to adapt strategies quickly. Additionally, balancing short-term performance goals with long-term brand growth can be demanding. However, these challenges make the work dynamic and rewarding, offering numerous opportunities for skill development and career advancement.

How much do performance marketers make?

Performance marketers typically earn between $50,000 and $100,000 annually, with entry-level roles starting around $40,000 and experienced professionals earning over $120,000. Salaries vary based on experience, location, industry, and skill set, including proficiency with tools like Google Ads and analytics platforms.

Is performance marketing a stressful job?

Performance marketing can be stressful due to the need to meet strict targets, optimize campaigns quickly, and analyze large amounts of data regularly. The role often requires working under tight deadlines and adapting to changing digital trends, which can contribute to job pressure. However, workload and stress levels vary depending on the company, team, and individual skills.

What is a performance marketing job?

A performance marketing job involves creating and managing digital advertising campaigns to drive measurable results such as sales, leads, or website traffic. Professionals in this role analyze data, optimize campaigns using tools like Google Ads or Facebook Ads, and focus on ROI to meet specific business objectives.

What are the most commonly searched types of Performance Marketing jobs in Colorado?

The most popular types of Performance Marketing jobs in Colorado are:

What are popular job titles related to Performance Marketing jobs in Colorado?

For Performance Marketing jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Performance Marketing jobs in Colorado look for?

The top searched job categories for Performance Marketing jobs in Colorado are:

Performance Marketing jobs near you
Infographic showing various Performance Marketing job openings in Colorado as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $110,051 per year, or $52.9 per hour.

Performance Marketing Manager

YMCA OF THE ROCKIES

Granby, CO • On-site

Full-time

Medical, Dental, Life, PTO

Re-posted 11 days ago

YMCA Of The Rockies rating

5.7

Company rating: 5.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

635th of 773 rated non-profit organizations

Job description

POSITION SUMMARY:

The Performance Marketing Manager owns performance marketing across paid media and lifecycle channels, leading a small team and agency partners to drive bookings, memberships, and program registrations. Establishes clear targets (CPA/CPB, ROAS, CAC), builds reliable attribution and reporting, and runs a fast testing cadence to improve occupancy and revenue numbers - always aligned to YMCA brand and mission.

OUR MISSION AND CULTURE:

We firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.

ESSENTIAL FUNCTIONS:Performance Strategy & Annual Planning
  • Own the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.
  • Define clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.
Paid Media & Channel Leadership
  • Lead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners.
  • Direct bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand.
  • Ensure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery.
Digital Experience, SEO & CRO
  • Partner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates.
  • Oversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost.
Data, Measurement & Reporting
  • Own the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.
  • Use GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning.
  • Maintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels.
Community & Partner Engagement (Mission-Aligned Growth)
  • Maintain strategic relationships with county/tourism partners and community organizations to amplify reach, co-market seasonal offers, and strengthen YMCA’s mission visibility.
  • Represent YMCA at select events; convert partnerships into measurable traffic, bookings, or memberships with tracked placements and UTMs.
Content for Performance
  • Collaborate with Content/Creative to produce high-performing ad creative (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts.
  • Establish a creative testing system (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS.
ESSENTIAL REQUIREMENTS:
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
  • Proficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.
  • Experience with data analysis.
  • Strong communication and interpersonal skills with a collaborative mindset.
  • Ability to manage multiple projects and adapt to shifting priorities.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Must comply with Association service principles and service standards.
GENERAL REQUIREMENTS:
  • Possess a valid U.S. driver’s license and an acceptable driving record per YMCA policy.
GENERAL YMCA OF THE ROCKIES REQUIREMENTS:
  • Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions
  • Uphold the YMCA of the Rockies Mission, policies, and programs
  • Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.
  • Support the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff
  • Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community 
  • Must meet acceptable criminal background check standards
WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Occasional lifting of boxes, equipment equal to 30 pounds.
  • Working in an office environment with a variety of staff from other departments.
  • Some outdoor presence required for events, photo and video shoots, media coverage.
  • Flexible schedule and routine required to respond to demands of position.
Note: Employees are held accountable for all duties of this job.
This job description is not intended to be an exhaustive list of all duties, responsibilities,
or qualifications associated with the job.
COMPENSATION PACKAGE & EMPLOYEE PERKS:
  • Health, dental, and life insurance
  • Generous PTO/Vacation
  • Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
  • Employer owned rental housing may be available nearby - Contact Human Resources for more information
  • YMCA of the Rockies membership
  • Discounted childcare, summer day camp, and summer overnight camp
  • Discounted nights at YMCA of the Rockies lodges for friends & family
  • Ski and golf passes to nearby resorts & courses
  • Free or discounted gear rentals for outdoor adventures
  • View all YMCA of the Rockies employee perks by visiting here.

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