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Director Performance Marketing Jobs in Colorado (NOW HIRING)

Demand.com

Marketing Director (Remote)

Denver, CO · Remote

We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact. We're looking for a Marketing Director to build and scale our ...

SCALIS

Sr. Event Marketing Director

Boulder, CO · On-site

$190 - $220/hr

This is a highly commercial marketing role that sits at the intersection of brand, performance ... As a Sr. Event Marketing Director, you'll be responsible for: * Own the end-to-end marketing ...

EchoStar

Director, Marketing - GTM

Littleton, CO · On-site

Build and lead an integrated, performance-based GTM and local merchandising shared service team ... Leverage generative AI and modern marketing automation tools to design efficient, scalable GTM ...

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Director Performance Marketing information

What does a director of performance marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

How does a director of performance marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

What are the most commonly searched types of Performance Marketing jobs in Colorado?

The most popular types of Performance Marketing jobs in Colorado are:

What are popular job titles related to Director Performance Marketing jobs in Colorado?

For Director Performance Marketing jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Director Performance Marketing jobs in Colorado look for?

The top searched job categories for Director Performance Marketing jobs in Colorado are:

What cities in Colorado are hiring for Director Performance Marketing jobs?

Cities in Colorado with the most Director Performance Marketing job openings:

Director Performance Marketing jobs near you
Infographic showing various Director Performance Marketing job openings in Colorado as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution.

Performance Marketing Manager

Granby, CO • On-site

YMCA OF THE ROCKIES
201 - 500 employees

5.7

Company rating: 5.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

643rd of 783 rated non-profit organizations

People enjoy working here

Paid breaks

Respectful managers

Learn more about YMCA OF THE ROCKIESexternal

Full-time

Medical, Dental, Life, PTO

Re-posted 22 days ago

Job description

POSITION SUMMARY:

The Performance Marketing Manager owns performance marketing across paid media and lifecycle channels, leading a small team and agency partners to drive bookings, memberships, and program registrations. Establishes clear targets (CPA/CPB, ROAS, CAC), builds reliable attribution and reporting, and runs a fast testing cadence to improve occupancy and revenue numbers - always aligned to YMCA brand and mission.

OUR MISSION AND CULTURE:

We firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.

ESSENTIAL FUNCTIONS:Performance Strategy & Annual Planning
  • Own the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.
  • Define clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.
Paid Media & Channel Leadership
  • Lead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners.
  • Direct bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand.
  • Ensure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery.
Digital Experience, SEO & CRO
  • Partner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates.
  • Oversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost.
Data, Measurement & Reporting
  • Own the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.
  • Use GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning.
  • Maintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels.
Community & Partner Engagement (Mission-Aligned Growth)
  • Maintain strategic relationships with county/tourism partners and community organizations to amplify reach, co-market seasonal offers, and strengthen YMCA’s mission visibility.
  • Represent YMCA at select events; convert partnerships into measurable traffic, bookings, or memberships with tracked placements and UTMs.
Content for Performance
  • Collaborate with Content/Creative to produce high-performing ad creative (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts.
  • Establish a creative testing system (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS.
ESSENTIAL REQUIREMENTS:
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
  • Proficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.
  • Experience with data analysis.
  • Strong communication and interpersonal skills with a collaborative mindset.
  • Ability to manage multiple projects and adapt to shifting priorities.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Must comply with Association service principles and service standards.
GENERAL REQUIREMENTS:
  • Possess a valid U.S. driver’s license and an acceptable driving record per YMCA policy.
GENERAL YMCA OF THE ROCKIES REQUIREMENTS:
  • Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions
  • Uphold the YMCA of the Rockies Mission, policies, and programs
  • Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.
  • Support the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff
  • Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community 
  • Must meet acceptable criminal background check standards
WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

  • Occasional lifting of boxes, equipment equal to 30 pounds.
  • Working in an office environment with a variety of staff from other departments.
  • Some outdoor presence required for events, photo and video shoots, media coverage.
  • Flexible schedule and routine required to respond to demands of position.
Note: Employees are held accountable for all duties of this job.
This job description is not intended to be an exhaustive list of all duties, responsibilities,
or qualifications associated with the job.
COMPENSATION PACKAGE & EMPLOYEE PERKS:
  • Health, dental, and life insurance
  • Generous PTO/Vacation
  • Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
  • Employer owned rental housing may be available nearby - Contact Human Resources for more information
  • YMCA of the Rockies membership
  • Discounted childcare, summer day camp, and summer overnight camp
  • Discounted nights at YMCA of the Rockies lodges for friends & family
  • Ski and golf passes to nearby resorts & courses
  • Free or discounted gear rentals for outdoor adventures
  • View all YMCA of the Rockies employee perks by visiting here.

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