Digital Sales Specialist
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape--from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Digital Sales Specialist
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape--from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Digital Sales Specialist
Denver, CO · On-site
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Digital Sales Specialist
Denver, CO · On-site
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Digital Sales Specialist
Denver, CO · On-site
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Digital Sales Specialist
Denver, CO · On-site
$70K - $80K/yr
The ideal candidate possesses a deep understanding of the digital landscape-from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4)
Paid Media Strategist (Mid to Senior Level)
$65K - $95K/yr
Solid understanding of conversion tracking, pixel implementation, and attribution modeling across platforms. * Experience building and maintaining reports and dashboards in Google Looker Studio ...
Quick apply
Paid Media Strategist (Mid to Senior Level)
$65K - $95K/yr
Solid understanding of conversion tracking, pixel implementation, and attribution modeling across platforms. * Experience building and maintaining reports and dashboards in Google Looker Studio ...
Senior Growth Marketing Engineer
Denver, CO · On-site
$130K - $159K/yr
Ensure pixel tracking, Meta CAPI, Google enhanced conversions, offline conversion flows, UTMs, form tracking, landing page tracking, and conversion events are accurate and performance-ready.
Quick apply
Senior Growth Marketing Engineer
Denver, CO · On-site
$130K - $159K/yr
Ensure pixel tracking, Meta CAPI, Google enhanced conversions, offline conversion flows, UTMs, form tracking, landing page tracking, and conversion events are accurate and performance-ready.
Ensure pixel tracking, Meta CAPI, Google enhanced conversions, offline conversion flows, UTMs, form tracking, landing page tracking, and conversion events are accurate and performance-ready.
Ensure pixel tracking, Meta CAPI, Google enhanced conversions, offline conversion flows, UTMs, form tracking, landing page tracking, and conversion events are accurate and performance-ready.
Growth Marketing Manager
Westminster, CO · On-site
GTM, GA4, pixel implementation, call tracking, and CRM/lead integration * Proven ability to manage and optimize campaigns at scale -- multiple accounts, markets, or brands simultaneously * Strong ...
Growth Marketing Manager
Westminster, CO · On-site
GTM, GA4, pixel implementation, call tracking, and CRM/lead integration * Proven ability to manage and optimize campaigns at scale -- multiple accounts, markets, or brands simultaneously * Strong ...
Growth Marketing Manager
Westminster, CO · On-site
GTM, GA4, pixel implementation, call tracking, and CRM/lead integration * Proven ability to manage and optimize campaigns at scale -- multiple accounts, markets, or brands simultaneously * Strong ...
Growth Marketing Manager
Westminster, CO · On-site
GTM, GA4, pixel implementation, call tracking, and CRM/lead integration * Proven ability to manage and optimize campaigns at scale -- multiple accounts, markets, or brands simultaneously * Strong ...
Senior Software Engineer, Web Experience
$160K - $200K/yr
... tracking, and other technologies. * Visual Excellence: Work closely with our Design and Brand teams ... A pixel-perfect design sensibility -- comfortable in Figma and capable of translating complex data ...
Quick apply
Senior Software Engineer, Web Experience
$160K - $200K/yr
... tracking, and other technologies. * Visual Excellence: Work closely with our Design and Brand teams ... A pixel-perfect design sensibility -- comfortable in Figma and capable of translating complex data ...
Tracking Pixel information
What are tracking pixels?
Tracking pixels are small, invisible images embedded in emails or web pages that collect data about user behavior. When a user opens an email or visits a web page with a tracking pixel, information such as IP address, device type, and user actions are sent back to the server. Marketers and website owners use tracking pixels to measure the effectiveness of campaigns and understand user engagement. While they help optimize marketing strategies, tracking pixels also raise privacy concerns, so their use is often regulated.
What are the key skills and qualifications needed to thrive as a Digital Marketing Tracking Specialist, and why are they important?
To thrive as a Digital Marketing Tracking Specialist, you need a solid understanding of web analytics, data tracking methodologies, and digital marketing principles, often supported by a relevant degree or certification. Familiarity with tools like Google Tag Manager, Facebook Pixel, Google Analytics, and conversion tracking platforms is essential. Attention to detail, analytical thinking, and strong communication skills help you implement accurate tracking and explain insights to stakeholders. These competencies ensure reliable data collection, enabling effective campaign measurement and optimization for business growth.
What are tracking pixels and how do they work?
Tracking pixels are small, invisible images embedded in web pages or emails that collect data when loaded. When a user visits a page or opens an email containing a tracking pixel, it sends information such as user activity, device type, and browsing behavior to the server, enabling marketers and analysts to monitor engagement and optimize campaigns. Knowledge of web technologies like HTML and JavaScript is useful for understanding their implementation and purpose.
What is the difference between Tracking Pixel vs Data Analyst?
| Aspect | Tracking Pixel | Data Analyst |
|---|---|---|
| Required Credentials | Basic understanding of web technologies, digital marketing | Degree in statistics, data science, or related field |
| Work Environment | Digital marketing, advertising agencies, e-commerce | Corporate, consulting, or agency settings analyzing data |
| Employer & Industry Usage | Used by marketers to track user behavior | Used by organizations to interpret data and generate insights |
While a Tracking Pixel is a small code snippet used primarily for tracking user activity online, a Data Analyst interprets data to inform business decisions. Both roles involve data, but their focus and skills differ significantly.
How do you include tracking pixel in all job postings?
A Tracking Pixel specialist or digital marketer can include a tracking pixel in all job postings by embedding the pixel code within the HTML of each posting or through a tag management system. Ensuring the pixel loads on every page may involve adding it to the website's header or footer templates and verifying implementation with browser developer tools or analytics platforms.
What are some common challenges faced by professionals managing tracking pixels in digital marketing campaigns?
Managing tracking pixels often involves coordinating with multiple teams such as web development, analytics, and marketing. Common challenges include ensuring correct pixel placement, avoiding duplicate or missing data, and maintaining compliance with privacy regulations like GDPR and CCPA. Attention to detail and clear communication are essential, as even a small error in pixel configuration can impact campaign tracking and reporting accuracy. Regular testing and collaboration with other stakeholders help mitigate these challenges and ensure effective campaign measurement.
Are tracking pixels legal in the US?
Tracking pixels are legal in the US when used in compliance with privacy laws such as the California Consumer Privacy Act (CCPA) and the Federal Trade Commission (FTC) guidelines. Businesses using tracking pixels must disclose their use and obtain user consent where required, especially for collecting personal data. Privacy regulations are evolving, so staying informed about applicable laws is essential for professionals managing digital marketing and data collection tools.
What is an example of a tracking pixel?
A tracking pixel is a small, transparent image embedded in emails or web pages that allows marketers and analysts to track user interactions, such as email opens or page visits. For example, a company might include a 1x1 pixel image in a marketing email to monitor how many recipients open it, enabling data collection for campaign analysis. Knowledge of HTML and web analytics tools is useful for implementing and interpreting tracking pixels.
What are popular job titles related to Tracking Pixel jobs in Colorado? For Tracking Pixel jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Tracking Pixel jobs in Colorado look for? The top searched job categories for Tracking Pixel jobs in Colorado are:
What cities in Colorado are hiring for Tracking Pixel jobs? Cities in Colorado with the most Tracking Pixel job openings:
$70K - $80K/yr
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 25 days ago
Audacy rating
5.5
Based on 11 frontline employees who took The Breakroom Quiz
61st of 67 rated media
Job description
Job Title: Digital Sales Specialist (DSS)
Department: Digital
Reporting To: Sales Manager
Employment Type: Full-Time
Work Arrangement: On-site
Overview:
Audacy is seeking a high-level Digital Sales Specialist to spearhead revenue growth through the strategic implementation of our comprehensive digital portfolio. This is a consultative leadership role designed for a candidate with technical and strategic digital knowledge who does not just help sell "products," but architects complete digital ecosystems for clients.
The ideal candidate possesses a deep understanding of the digital landscape—from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4). You will act as a strategic advisor to both our internal media sales team and our most high-value clients.
The anticipated starting salary range for Denver-based individuals expressing interest in this position is salary$70,000.00/Yr to $80,000.00/Yr.
Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.
Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
What You’ll Do (Responsibilities)
- Strategic Leadership (Sales): Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.
- Conversion Architecting: Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.
- Data-Driven Consulting: Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.
- Advanced Analytics & Reporting: Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.
- Full-Funnel Campaign Design: Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.
- Sales Enablement & Training: Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.
- Precision Account Management: Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.
About You - Required Qualifications & Technical Skills
- Professional Experience: 3+ years of digital marketing experience with a consistent track record of strategic campaign development, resulting in positive ROI.
- Digital Marketing Expertise: 3+ years of experience building and managing multi-channel digital campaigns (Search, Social, Display, Video, etc.).
- Technical and Analytical Proficiency, including but not limited to:
- Google Analytics: Expert-level knowledge of GA4, custom reporting, and attribution modeling.
- Google Tag Manager (GTM): Proficiency surrounding containers, triggers, and tags for conversion tracking.
- Pixel Tracking: Deep understanding of Meta, LinkedIn, and 3rd party pixel implementation and troubleshooting (including CAPI/Server-side tracking).
- Amazon DSP and suite of products, AIO, Social Media (Meta, TikTok, etc.) a plus.
- Software: Mastery of Google Workspace and MS Office Suite (specifically advanced Excel and PowerPoint for data visualization).
- Strategic Mindset: A thorough understanding of multi-channel, customer-centric marketing techniques and the ability to solve business problems through creative campaign design.
- Licensure: A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.
Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.
Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.
We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.
Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.