Optimization Manager Jobs (NOW HIRING)

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $70k

As the SEO Manager at Firm Media, you are a key leader in driving our clients' digital marketing success. Your role centers on strategic leadership, data-driven decision-making, and nurturing a collaborative team environment. With your extensive SEO experience, you provide guidance, innovation, and excellence to our team, ensuring the achievement of client objectives.

Responsibilities

• Strategic SEO Leadership:
• • Develop and implement innovative SEO strategies which are then incorporated into our systems and taught to the rest of the SEO team.
  • Lead the SEO team in achieving organic search goals and ensuring the campaign objectives for each client are met.
  • Streamline SEO strategies into a time-efficient process, optimizing workflow and resource allocation to maximize productivity.

• Data Leadership and Analysis:
• • Take an active role in capturing, cleaning, analyzing, and presenting data related to the performance of marketing campaigns for clients.
  • Relies on a data-driven approach that relies on facts to develop an intentional approach to all decision-making.

• Team Leadership:
• • Supervise and motivate the entire SEO team.
  • Foster a collaborative environment that encourages professional growth, innovation, and excellence.
  • Routinely inspect the client work of other team members, especially for new website launches.

• Cross-Departmental Coordination:
• • Facilitate coordination and communication across departments such as Development and Design to harness synergies where each department interacts and overlaps.
  • Ensure seamless collaboration to deliver integrated marketing solutions for clients.

• Wordpress Expertise:
• • Enhance menus, plugins, website appearance and settings, and all the features that are relevant to optimizing content on the website.
  • Perform content migrations and arrange assets on a website according to the specifications of the site architecture.
  • Apply FM's proprietary customization recipe of settings that make a new site SEO friendly.

• Citation Development:
• • Proficiency in managing citations across major platforms including GMB, Apple Maps, Bing, and Yelp.
  • Skilled in creating, merging, deleting, and making necessary alterations to citations on these top 4 platforms.
  • Effective management of client and location assets using BrightLocal for streamlined maintenance and optimization

• Proficiency with SEO Tools
• • Proven capability with SEO applications such as AHrefs, SEMRush, Google Search Console (GSC), Google Analytics 4 (GA4), and Screaming Frog.
  • Ability to leverage these tools to drive campaign performance and effectively communicate the results to clients.

• Proficiency in On-Page, Off-Page, and Technical SEO:
• • Optimize website content, meta tags, and site structure for improved search engine visibility.
  • Conduct keyword research and analysis to guide content and on-page optimization.
  • Collaborate with content specialists to ensure SEO best practices in content alignment.
  • Perform routine content audits to identify optimization opportunities.
  • Implement link-building strategies to enhance domain authority and backlink profiles.
  • Identify and resolve technical SEO issues impacting website performance, working closely with the development team for implementation.

• Leadership and Development:
• • Provide guidance and training to team members to enhance their SEO skills and knowledge.
  • Collaborate with the SEO Manager to develop new initiatives and methods to increase the efficiency and effectiveness of FM’s SEO methodology and strategy.

Qualifications

• Minimum of 5 years of SEO experience with a proven track record of success in multiple industries that involve large and competitive markets.
• Bachelor's degree in marketing, communications, or a related field is a plus.
• Attention to detail and the ability to analyze data to make informed decisions.
• Strong communication skills and a collaborative mindset.
• Strong analytical skills and data-driven problem-solving abilities.

Attributes 

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas. 
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions. 

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team. 
• Approach challenges with an optimistic outlook, driving motivation and resilience. 
• Foster a culture of encouragement and support.