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Optimization Manager Jobs in Missouri (NOW HIRING)

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SEO Copywrite

Kansas City, MO · On-site

$240 - $360/hr

Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo artículos de blog, descripciones de productos, páginas web y materiales digitales enfocados en la ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in Missouri

Optimization Manager information

See Missouri salary details

$31.4K

$100K

$169.8K

How much do optimization manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for optimization manager in Missouri is $100,028.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $124,300.00 per year, depending on experience, location, and employer.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are popular job titles related to Optimization Manager jobs in Missouri?

For Optimization Manager jobs in Missouri, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in Missouri look for?

The top searched job categories for Optimization Manager jobs in Missouri are:

What cities in Missouri are hiring for Optimization Manager jobs?

Cities in Missouri with the most Optimization Manager job openings:

Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in Missouri as of August 2026, with employment types broken down into 83% Full Time, 16% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $100,028 per year, or $48.1 per hour.

Marketing Analytics & SEO Manager

Academy Bank

Kansas City, MO

$75K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Job description

Summary

The Marketing Analytics & SEO Manager integrates marketing data, technology, AI, and campaign execution to drive measurable growth across deposits, mortgage, and business banking. Transforms data into actionable insights while managing the tools that power modern marketing. Partners cross-functionally to optimize performance, enhance acquisition and cross-sell, and maintain data integrity and compliance.

Responsibilities

  • Analyze end-to-end campaign performance across digital and lifecycle channels.
  • Track KPIs including CPA, funded accounts/loans, conversion rates, and customer lifetime value.
  • Recommend campaign optimizations based on data insights.
  • Execute A/B testing and experimentation strategies.
  • Analyze customer behavior, demographics, and transaction data.
  • Build segmentation strategies across consumer, mortgage, and business banking.
  • Support lifecycle marketing: acquisition, onboarding, retention, cross-sell.
  • Translate data into actionable insights for leadership.
  • Partner with IT and Data teams for system integration and data flow.
  • Manage marketing technology platforms and tools.
  • Drive automation adoption and team enablement.
  • Integrate data across CRM, digital banking, loan origination systems, and campaign tools.
  • Build dashboards and reporting frameworks for real-time performance visibility.
  • Optimize deposit, mortgage, and business banking funnels from lead to funded account or loan.
  • Support tracking, tagging, and attribution models across digital channels.
  • Own SEO strategy across lines of business, including site architecture, metadata, technical health, and AI-generated content production at scale.
  • Deploy generative AI workflows to draft, localize, and refresh landing pages, FAQs, and schema-tagged content tuned for AI answer engines.
  • Measure organic rankings, zero-click visibility, and AI citation share; use LLM-driven testing to iterate copy, prompts, and content variants.
  • Partner with Communications, Brand, IT, and Compliance to align search strategy with brand voice, accessibility, and regulatory standards.
  • Protect all client and bank information confidentially and follow all company policies.
  • Complete monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures.
  • Other specified duties as assigned.

Skills

  • Strong understanding of SEO and AEO best practices, including technical SEO, keyword strategy, metadata, structured content, search intent, and optimization for AI-powered answer engines.
  • Demonstrated expertise with AI platforms, including prompt development, automation, and AI agent implementation.
  • Proven ownership of AI-driven marketing strategy beyond campaign execution.
  • Working knowledge of analytics and reporting platforms (PBI tools) and ability to translate data into actionable insights.
  • Experience with marketing technology stacks, including CRM, marketing automation systems, integrations, and campaign tracking/tagging (GA4, GTM) frameworks.
  • Proficiency in Microsoft Office 365 and Copilot required.

Education & Experience

  • Bachelor's degree in marketing or related field required.
  • 4-7+ years of experience in marketing analytics, SEO, digital marketing operations, or technology.
  • Experience in financial services preferred.

Physical Requirements

The work environment is typical of a standard office or retail banking setting. The position is sedentary, involving sitting most of the workday; however, the position will involve moving about the workspace to reach entrances/exits, restrooms, conference rooms, or other areas within the work environment. Reaching may be required involving the ability to move arms in any direction. Office equipment, such as a computer and telephone, will be used requiring the ability to manipulate a keyboard, mouse, and/or keypad. The ability to decipher a computer screen or written documents is necessary. The ability to express or exchange ideas; impart information to clients, coworkers, or the public; or to convey detailed or important instructions; is required. The ability to receive and understand detailed information shared through oral or written communication is required.

Compensation & Benefits

The Marketing Analytics & SEO Manager position pay range is $75,000 - $80,000 annually.

Fulltime associates are eligible for our benefits package:

  • Medical
  • Dental
  • Vision
  • 401(k) plan
  • Company paid life insurance
  • Short and Long-term disability insurance
  • Company paid vacation, paid leave and holidays

This position will remain open until a qualified applicant is hired.

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