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Optimization Manager Jobs in North Carolina (NOW HIRING)

AEG

Manager, Site Optimization

Charlotte, NC · On-site

The Manager, Site Optimization, is responsible for creating and maintaining ad hoc digital reporting for NASCAR and its associated entities. The Manager carries out the daily responsibilities of ...

NASCAR

Manager, Site Optimization

Charlotte, NC · On-site

The Manager, Site Optimization, is responsible for creating and maintaining ad hoc digital reporting for NASCAR and its associated entities. The Manager carries out the daily responsibilities of ...

Nascar

Manager, Site Optimization

Charlotte, NC · On-site

The Manager, Site Optimization, is responsible for creating and maintaining ad hoc digital reporting for NASCAR and its associated entities. The Manager carries out the daily responsibilities of ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Proven ability to manage multiple SEO campaigns while meeting deadlines and maintaining high-quality work. * Excellent analytical and critical thinking skills, with the ability to interpret data and ...

Well

Workforce Analyst

Chapel Hill, NC · On-site

$24.66/hr

Workforce Planning and Optimization Manager Location: Chapel Hill, NC Salary Range: $24.66/hour ($51,300 annualized), plus bonus and benefits Position Summary : We're looking for a collaborative and ...

OneBlood

$110 - $165/hr

Expertise in process mapping, redesign, and workflow optimization * Ability to translate data into actionable insights and business recommendations * Strong stakeholder management and influencing ...

New

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Experience creating or managing high-performing content programs * Familiarity with structured data, schema, and semantic SEO principles * Analytical mindset with the ability to tie work to business ...

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All JobsOptimization JobsOptimization Manager JobsOptimization Manager Jobs in North Carolina

Optimization Manager information

See North Carolina salary details

$30.4K

$96.9K

$164.5K

How much do optimization manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for optimization manager in North Carolina is $96,913.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,200.00 and $120,400.00 per year, depending on experience, location, and employer.

What is an optimization manager?

An Optimization Manager is a professional responsible for improving business processes, systems, or marketing campaigns to achieve better efficiency, performance, and results. They analyze data to identify areas for improvement, develop strategies to enhance productivity, and oversee the implementation of these strategies. Optimization Managers often work with cross-functional teams to ensure that initiatives align with company goals and deliver measurable outcomes.

What are the key skills and qualifications needed to thrive as an optimization manager?

To thrive as an Optimization Manager, you need strong analytical skills, experience in data-driven decision-making, and typically a degree in business, marketing, or a related field. Proficiency with analytics tools like Google Analytics, A/B testing platforms, and conversion rate optimization (CRO) software is essential. Excellent communication, problem-solving abilities, and a collaborative mindset are important soft skills for this role. These skills ensure effective identification and implementation of strategies to maximize performance and drive measurable business results.

How does an optimization manager typically interact with different departments to drive performance improvements?

Optimization Managers work closely with various teams such as marketing, product development, data analytics, and operations to identify and implement strategies that enhance efficiency and effectiveness. They often facilitate cross-functional meetings to discuss data insights, align on goals, and coordinate the execution of optimization initiatives. Collaboration is key, as these managers must balance diverse perspectives and ensure that proposed changes are practical and aligned with broader business objectives. Regular communication and strong project management skills are essential for successfully driving improvements across multiple departments.

What is the difference between Optimization Manager vs Digital Marketing Specialist?

AspectOptimization ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in SEO, SEM, or analyticsBachelor's in Marketing, Communications, or related field; certifications in digital marketing tools
Work EnvironmentCollaborates with marketing, product, and analytics teams; focuses on website and campaign performanceWorks on content creation, social media, email campaigns, and digital channels
Employer & Industry UsageUsed across e-commerce, tech, and advertising industries to improve online performanceCommon in marketing agencies, brands, and media companies for campaign execution

The Optimization Manager primarily focuses on analyzing and improving website and campaign performance through data-driven strategies, often working closely with technical teams. In contrast, the Digital Marketing Specialist handles the execution of digital campaigns, content creation, and social media management. While both roles require marketing knowledge and certifications, the Optimization Manager emphasizes analytics and technical optimization, whereas the Digital Marketing Specialist concentrates on content and channel management.

What are the most commonly searched types of Optimization jobs in North Carolina?

The most popular types of Optimization jobs in North Carolina are:

What are popular job titles related to Optimization Manager jobs in North Carolina?

For Optimization Manager jobs in North Carolina, the most frequently searched job titles are:

What job categories do people searching Optimization Manager jobs in North Carolina look for?

The top searched job categories for Optimization Manager jobs in North Carolina are:

What cities in North Carolina are hiring for Optimization Manager jobs?

Cities in North Carolina with the most Optimization Manager job openings:

Optimization Manager jobs near you
Infographic showing various Optimization Manager job openings in North Carolina as of August 2026, with employment types broken down into 83% Full Time, 9% Part Time, 7% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $96,913 per year, or $46.6 per hour.

Manager, Site Optimization

AEG

Charlotte, NC • On-site

Full-time

Re-posted 9 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Manager, Site Optimization, is responsible for creating and maintaining ad hoc digital reporting for NASCAR and its associated entities. The Manager carries out the daily responsibilities of maintaining an enterprise-level analytics solution, including tag implementation, testing, and deployment, alongside NASCAR developers to ensure accurate site data collection and ownership of web analytics dashboards and scheduled reporting. The Manager, Site Optimization, is expected to support the remaining NASCAR Data Strategy team in creating audience segments based on business requirements and maintaining ad hoc requirements as needed.
Duties include but are not limited to:
  • Ownership of Adobe Tag Manager implementation across 15+ websites and 2+ mobile applications.
  • Responsible for building out tag deployments, validating existing tags, and troubleshooting issues where necessary. Works closely with the Marketing team and external agencies to ensure that tags are available at the start of campaign flights and deactivated upon conclusion of campaigns.
  • Maintain the digital analytics tracking code procedure and make recommendations to maximize efficiency in this process. Support E-Commerce specialist in building out a series of standard reports to gauge marketing channel effectiveness.
  • Creation, maintenance, and support of web quality assurance tools and processes for the Data Strategy team with an emphasis on platform stability, maximum delivery, cost efficiency, and business communication.
  • Support other Data Strategy team members in providing cohesive reporting on audience segmentation with an emphasis on website and mobile application behavior.
  • Work with the Digital Media team to roll out data collection efforts across both company websites and mobile applications, ensuring data quality and consistency.
  • Delivery of all reporting requests for the Platform stakeholders to ensure accurate fulfillment of marketing campaigns and tracking. Creation and upkeep of a weekly KPI dashboard of website performance.
  • Support the cross-functional business teams with Marketing, Sales, Partnership Marketing, Digital Marketing, Analytics & Insights in determining meaningful and relevant queries of the Database.
  • Support all software integrations by providing use cases for the data and scope all new feature requests.
  • Create and maintain documentation and inventory of all inbound systems currently in use.
  • Resolve all reporting issues quickly and accurately, updating processes as necessary.
  • Creation and delivery of consumer lists and reports from the industry-wide database.
  • Assist in creating and executing a day-to-day operations plan for the overall workflow of the division.
  • Work in tandem with the larger Data Strategy team to provide insights and applications for data collected from NASCAR websites, ticketing platforms, and mobile applications.
  • Travel: 5% throughout race season

Required skills/experience:
  • Bachelor's degree (B. A.) from four-year college or university.
  • Five (5) years of current data operations experience and/or training; or equivalent combination of education and experience.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Proficient on all company-provided hardware and software with experience in mobile technologies
  • Emphasis on Data collection and segmentation technologies, including Tableau, SQL, SAP, Adobe, and other common data software (data visualization, data mining, and modeling).
  • Ability to QA code deployments using standard website developer tools and Adobe Assurance logging sessions.
  • Experience with various digital reporting and audience segmentation platforms, including but not limited to Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform, Google Analytics, and Snowflake or other relational databases.
  • Business-minded strategic thinker.
  • Aptitude for leading cross-functional teams in a complex environment.
  • Acumen in providing high-level digital counsel to senior management.
  • Ability to make decisions and move to action with a hands-on approach.

Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
Follow us on LinkedIn and X for future opportunities and company news.
We're looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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