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Marketing Systems Manager Jobs (NOW HIRING)

Asure Software

Marketing Systems Architect

Austin, TX · On-site

It's not a role for someone who manages systems from a distance. It's a role for someone who gets ... Marketing generates the signal; RevOps and Sales act on it. Your job is to make sure the handoff is ...

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How much do marketing systems manager jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for marketing systems manager in the United States is $52.68, according to ZipRecruiter salary data. Most workers in this role earn between $47.84 and $57.69 per hour, depending on experience, location, and employer.

What is a marketing systems manager?

A Marketing Systems Manager is a professional responsible for overseeing and optimizing the technology platforms and tools used in a company's marketing operations. They ensure that marketing automation, customer relationship management (CRM), email platforms, and analytics tools work seamlessly and effectively together. Their role often involves collaborating with marketing, IT, and sales teams to streamline processes, maintain data integrity, and improve campaign performance. They also evaluate new marketing technologies and implement best practices to support the organization's strategic goals.

How does a marketing systems manager typically collaborate with cross-functional teams to optimize marketing technology solutions?

A Marketing Systems Manager regularly works with stakeholders from marketing, IT, sales, and analytics teams to ensure that marketing technology platforms align with broader business goals. Collaboration often involves gathering requirements, integrating new tools, troubleshooting system issues, and training users on platform updates. Open communication and project management skills are key, as the manager must balance technical needs with marketing objectives and ensure smooth data flows between systems. This role fosters teamwork by serving as a bridge between technical and non-technical departments, enabling more effective and data-driven marketing campaigns.

What are the key skills and qualifications needed to thrive as a marketing systems manager, and why are they important?

To thrive as a Marketing Systems Manager, you need expertise in marketing automation, data analysis, project management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Salesforce, HubSpot, Marketo, and certification in marketing automation tools are highly valued. Strong problem-solving skills, attention to detail, and effective communication enable collaboration across marketing and technical teams. These capabilities ensure seamless integration, optimization, and measurement of marketing systems, driving campaign efficiency and organizational growth.

What is the difference between Marketing Systems Manager vs Marketing Analyst?

AspectMarketing Systems ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing automation toolsBachelor's in Marketing, Business, or Data Analytics; certifications in analytics tools
Work EnvironmentOversees marketing technology platforms, collaborates with IT and marketing teamsAnalyzes marketing data, reports on campaign performance, supports strategic decisions
Employer & Industry UsageUsed in companies with complex marketing tech stacks across industriesCommon in data-driven marketing roles across various sectors

The Marketing Systems Manager focuses on managing marketing technology platforms and systems, ensuring integration and efficiency. In contrast, the Marketing Analyst primarily analyzes marketing data to evaluate campaign performance and inform strategies. Both roles require marketing knowledge, but the Systems Manager emphasizes technical system management, while the Analyst emphasizes data analysis and reporting.

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Marketing Systems Manager jobs near you
Infographic showing various Marketing Systems Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 9% Part Time, 4% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $109,580 per year, or $52.7 per hour.

Marketing Information Systems Manager - #2991

Wade Trim

Detroit, MI • Hybrid

Full-time

Re-posted 2 days ago

Wade Trim rating

9.2

Company rating: 9.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

33rd of 449 rated engineering

Job description

What We Offer:
 
Our excellent salary and benefits package includes medical, dental, vision, life insurance, short and long-term disability coverage, education reimbursement, 401(k), performance bonuses, and an employee stock program. Employee Resource Groups and Programs offered include the Young Professionals Group, Women at Wade Trim, TIE, Professional Development, Leadership Development, Rotation Program, Mentor Program, Sustainability Program, and Wellness Program.
 
Position Description:
 
The Marketing Information Systems Manager plays a key role in enabling access to a range of information for the Marketing Group to do their daily work. This position leads the continued development and maintenance of marketing information systems to support business development decision-making, proposal development, and other activities. These systems include a CRM, a proposal database, and a digital asset management system.
 
Success in this role requires a strong understanding of A/E/C business development practices, as well as the ability to manage information to streamline processes and provide metrics and insights to support decision making. The ideal candidate enjoys using data to inform decision making, looks for ways to streamline work and maintenance processes, places a high value on data integrity, and communicates clearly with system users.
Typical responsibilities include:
  • Keep abreast of how firms in our industry maintain and use CRMs, proposal databases, and digital asset management systems to improve efficiency and quality. Monitor advances in how workflows and AI are being used to improve automation.
  • Work with Chief Business Development Officer, Director of Marketing, Proposal Group Manager, Client Service Directors, and Market Segment Leads to identify needed improvements to information systems that support decision-making needs. Work with the Unanet Administrator and IT to develop and implement improvements.
  • Manage maintenance of Unanet project and personnel modules used in proposal development including annual resume updates.
  • Oversee development of documentation and best practices to maintain integrity of data.
  • Oversee maintenance of opportunity pipeline in CRM database to support business development uses and sales forecasting.
  • Oversee maintenance of workflows and data entry in all areas of Unanet to streamline data entry and automate processes where possible.
  • Lead development of standardized reports for use in proposal development and business analytics.
  • Champion user adoption in Unanet and OpenAsset to support informed decision making and enhanced proposal quality throughout the company. Oversee licensing and advocate to add user groups for new applications where needed. Provide user support and training where needed.
  • Maintain a safe working environment.
Education:
  • Bachelor of Arts degree in Marketing or related field
Skills/Experience:
  • 10 years of experience in a comparable or proposal leadership position within a technically oriented, professional firm
  • Demonstrated ability to manage large amounts of marketing data, use workflows to automate tasks, and conduct user training
  • Experience supervising data management staff
  • Experience with Unanet CRM, OpenAsset, or similar databases
  • Experience using data management/analytics and BI tools
  • Familiarity with Adobe Creative Cloud Suite and Microsoft Office Suite
  • Experience using AI models to search and summarize data, and to shape content
About Wade Trim:
 
Wade Trim is committed to maximizing the value of infrastructure investments. We’ve been solving complex engineering challenges for a century. We customize our work approach to fit each project using a collaborative, friendly style to deliver solutions our clients can stand behind.
 
Our supportive culture recognizes and strives to fulfill collective client, company, and individual needs. Mentoring and building skills of Wade Trim staff is a priority. Frequent interaction among staff is encouraged, company leadership is easily accessible, and opportunities are provided for staff to help shape the firm’s future through strategic planning. Work/life balance is supported through a flexible, hybrid work schedule that brings team members together in the office at least three days a week and connects them virtually when working from home.
 
To solve our clients’ toughest challenges, we’ve devoted ourselves to delivering innovative solutions. Our Office of Applied Technology (OAT) is dedicated to seeking new technologies or ways to apply existing technologies to enhance value to our clients and positively impact communities. All staff are encouraged to share ideas and suggestions for innovative technologies or processes to adopt. This open-minded approach enables us to advance technology, foster innovation, and stay ahead of our clients’ needs.
 
Wade Trim’s success is shared by the employees that make it happen. Since our beginning, our firm has been 100% employee owned. This cultivates an ownership mindset that benefits our work approach, collaborative culture, and ability to deliver client solutions. We believe employee ownership drives the sustainability and growth of our firm and provides all our employees with opportunities for financial success.
 
If you are looking for a challenging and rewarding career in a friendly environment, please submit your resume by visiting the Careers section of our website at http://www.wadetrim.com/careers.
 
Wade Trim is an Affirmative Action/Equal Opportunity Employer.

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