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Marketing Systems Manager Jobs in Iowa (NOW HIRING)

INTERGLOBAL HOMES

Administrative Assistant

Des Moines, IA

$17.50 - $23.75/hr

Be very comfortable with systems and putting systems in place Answer calls Schedule meetings and manage calendars Perform miscellaneous errands Familiar with marketing and social media General ...

Flex Ltd.

Marketing Manager

Des Moines, IA · On-site

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Flex systems and platforms Events & Trade Shows * Plan and execute on-site events, customer ...

Haverkamp Group

Fund Marketing Manager

Ames, IA · On-site

This role will create a scalable system for attracting, educating, and nurturing prospective ... Manage HubSpot or a comparable marketing automation platform. * Establish processes for qualifying ...

Flex

Marketing Manager

Des Moines, IA

Job Summary The Marketing Manager will lead and execute integrated marketing and communications ... Flex systems and platforms Events & Trade Shows * Plan and execute on-site events, customer ...

Haverkamp Group, Inc.

Fund Marketing Manager

Ames, IA · On-site

This role will create a scalable system for attracting, educating, and nurturing prospective ... Manage HubSpot or a comparable marketing automation platform. * Establish processes for qualifying ...

Haverkamp Properties

Fund Marketing Manager

Ames, IA · On-site

This role will create a scalable system for attracting, educating, and nurturing prospective ... Manage HubSpot or a comparable marketing automation platform. * Establish processes for qualifying ...

University of Iowa

Systems Analyst

Iowa City, IA · On-site

Design, develop, and manage application customizations to enhance functionality and meet business ... Salesforce experience, including Salesforce Administrator Certification and/or Marketing Cloud ...

UI Center for Advancement

Systems Analyst

Iowa City, IA · On-site

$70 - $100/hr

Design, develop, and manage application customizations to enhance functionality and meet business ... Salesforce experience, including Salesforce Administrator Certification and/or Marketing Cloud ...

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All JobsMarketing Systems JobsMarketing Systems Manager JobsMarketing Systems Manager Jobs in Iowa

Marketing Systems Manager information

See Iowa salary details

$40

$49

$57

How much do marketing systems manager jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for marketing systems manager in Iowa is $49.48, according to ZipRecruiter salary data. Most workers in this role earn between $44.95 and $54.18 per hour, depending on experience, location, and employer.

What is a marketing systems manager?

A Marketing Systems Manager is a professional responsible for overseeing and optimizing the technology platforms and tools used in a company's marketing operations. They ensure that marketing automation, customer relationship management (CRM), email platforms, and analytics tools work seamlessly and effectively together. Their role often involves collaborating with marketing, IT, and sales teams to streamline processes, maintain data integrity, and improve campaign performance. They also evaluate new marketing technologies and implement best practices to support the organization's strategic goals.

How does a marketing systems manager typically collaborate with cross-functional teams to optimize marketing technology solutions?

A Marketing Systems Manager regularly works with stakeholders from marketing, IT, sales, and analytics teams to ensure that marketing technology platforms align with broader business goals. Collaboration often involves gathering requirements, integrating new tools, troubleshooting system issues, and training users on platform updates. Open communication and project management skills are key, as the manager must balance technical needs with marketing objectives and ensure smooth data flows between systems. This role fosters teamwork by serving as a bridge between technical and non-technical departments, enabling more effective and data-driven marketing campaigns.

What are the key skills and qualifications needed to thrive as a marketing systems manager, and why are they important?

To thrive as a Marketing Systems Manager, you need expertise in marketing automation, data analysis, project management, and typically a bachelor's degree in marketing, business, or a related field. Familiarity with platforms like Salesforce, HubSpot, Marketo, and certification in marketing automation tools are highly valued. Strong problem-solving skills, attention to detail, and effective communication enable collaboration across marketing and technical teams. These capabilities ensure seamless integration, optimization, and measurement of marketing systems, driving campaign efficiency and organizational growth.

What is the difference between Marketing Systems Manager vs Marketing Analyst?

AspectMarketing Systems ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing automation toolsBachelor's in Marketing, Business, or Data Analytics; certifications in analytics tools
Work EnvironmentOversees marketing technology platforms, collaborates with IT and marketing teamsAnalyzes marketing data, reports on campaign performance, supports strategic decisions
Employer & Industry UsageUsed in companies with complex marketing tech stacks across industriesCommon in data-driven marketing roles across various sectors

The Marketing Systems Manager focuses on managing marketing technology platforms and systems, ensuring integration and efficiency. In contrast, the Marketing Analyst primarily analyzes marketing data to evaluate campaign performance and inform strategies. Both roles require marketing knowledge, but the Systems Manager emphasizes technical system management, while the Analyst emphasizes data analysis and reporting.

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Marketing Systems Manager jobs near you

Marketing Operations Specialist

ViClarity, LLC.

Des Moines, IA • On-site

Full-time

Posted 17 days ago

Job description

Why ViClarity?

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time Marketing Operations Specialist to manage the marketing technology, data, reporting, and process infrastructure that supports ViClarity's global marketing strategy. This role will help ensure marketing systems, website tracking, lead management processes, and performance dashboards are reliable, integrated, compliant, and actionable from initial engagement through pipeline and revenue reporting.

Location: Seeking candidates remote within the U.S. or hybrid from our Des Moines, Iowa office.

What You'll Be Doing

  • Serve as the administrator for HubSpot, Zoho, and core marketing technology platforms.
  • Evaluate and optimize marketing systems, identifying gaps, integration needs, and opportunities for efficiency.
  • Support website optimization, including SEO structure, tracking, user experience, and lead capture.
  • Develop dashboards and reporting for pipeline, campaign performance, attribution, ROI, lifecycle conversion, and executive insights.
  • Build and refine automated workflows for lead scoring, nurturing, routing, and sales handoffs.
  • Manage database quality through segmentation, enrichment, deduplication, and ongoing health monitoring.
  • Support privacy compliance, consent management, tracking standards, and marketing data governance.

Who You Are

  • Bachelor's degree in Marketing, Business, Data Analytics, Information Systems, or a related field preferred.
  • 3+ years of experience in marketing operations, marketing automation, revenue operations, or a similar B2B environment.
  • Experience administering HubSpot or comparable marketing automation platforms; certification preferred.
  • Strong understanding of web tracking, attribution, cookies, UTMs, scripts, and forms.
  • Proficiency in Excel, Power BI or Tableau, CRM reporting, and dashboard development.
  • Strong process improvement and documentation skills, including workflow documentation, data governance, and reporting standards.
  • Collaborate effectively across Marketing, Sales, Sales Operations, IT, vendors, and leadership teams.

*Credit and criminal background verification required on all applicants.

ViClarity is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.