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Market Development Manager Jobs in California (NOW HIRING)

Sazerac Company

Market Development Manager

Los Angeles, CA · On-site

$87K - $131K/yr

As a Market Development Manager, you and your team will play a pivotal role in our success story. You'll supervise a team of Market Development Representatives to build brands, maximize distribution ...

Intel

Market Development Manager

Santa Clara, CA

The Market Development Manager will drive strategic growth and business development initiatives within Intel's Federal and Aerospace Division in the Edge Computing Group, focusing on identifying and ...

K&L Gates

Market Development Specialist

Irvine, CA · On-site

$85K - $127K/yr

Working under the direction of a Senior Market Development Manager, the MDS will support and execute on local marketing and business development programs for multiple offices as well as other ...

Lendbuzz

$90K - $300K/yr

We're looking for an experienced people leader to champion regional growth as a Market Development Manager (Sales Leader) in San Francisco, CA . In this role, you'll build and lead a field sales team ...

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Market Development Manager information

See California salary details

$36.5K

$92.8K

$156.4K

How much do market development manager jobs pay per year?

As of Jun 28, 2026, the average yearly pay for market development manager in California is $92,805.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What Is a Market Development Manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a Market Development Manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages sales targets. In many organizations, BDM roles are considered higher in strategic scope, but the hierarchy varies by company; some companies may have the Sales Manager as a senior role, while others position BDM higher due to its broader responsibilities.

What is the role of a market development manager?

A market development manager is responsible for identifying and pursuing new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategic plans, and collaborate with sales and marketing teams to enter new markets effectively. Strong communication, research skills, and knowledge of industry tools are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Market Development Manager, and why are they important?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

Is BDE a good role?

A Business Development Executive (BDE) role involves generating new business opportunities, building client relationships, and contributing to company growth. It often requires strong communication, negotiation skills, and industry knowledge, with performance typically measured by sales targets and revenue generated.

Is being a BDM a stressful job?

A Market Development Manager (BDM) role can be stressful due to targets, client management, and market pressures. Success often depends on strong communication, strategic planning, and time management skills, with workload varying by company and industry demands.

What is a Market Development Manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
More about Market Development Manager jobs
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Market Development Manager jobs near you
Market Development Manager

Market Development Manager

Sazerac Company

Los Angeles, CA • On-site

$87K - $131K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

Sazerac rating

8.2

Company rating: 8.2 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

59th of 388 rated food and drinks producers

Job description

Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
We're proud of our award-winning culture and distilleries. Our Louisville office has been named one of the "Best Places to Work in Kentucky" four times, and our Buffalo Trace Distillery has earned the title of "world's most award-winning distillery" through the dedication of our craftsmen for well over 200 years. Whether you're a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
Are you ready to lead and be a key player in our strategic company expansion in sales? Sazerac invites you to join us as a Market Development Manager, where you'll supervise a team and lead a best-in-class salesforce to build brands and make a significant impact in the field, fostering meaningful connections between consumers and our brands.
What You'll Be Doing:
As a Market Development Manager, you and your team will play a pivotal role in our success story. You'll supervise a team of Market Development Representatives to build brands, maximize distribution, and solve problems.
  • Motivation and Development: Inspire and develop your team to build brands to meet individual and company sales objectives.
  • Strategic Programs: Establish and implement marketing programs for distribution, product activations, merchandise displays, and retail promotions.
  • Volume Objectives: Help achieve sales objectives for brands according to the priorities.
  • Field Sales Territory Management: Plan and execute consistent account visits with priority accounts.
  • KPI Tracking: Implement and support Key Performance Indicators (KPIs) for your team.

* Job responsibilities may vary by state based on regulatory requirements.
#LI-AP1
Qualifications/Requirements
Do you have an achievements-based resume? We want to see your successes. Highlight your accomplishments and the impact you've made in your sales career!
  • Education: Bachelor's degree in business or related field.
  • Experience: Minimum 3 years of professional sales experience in the consumer-packaged goods industry (CPG).
  • Leadership Experience: Proven success in managing and leading people.
  • Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
  • Mobility: A valid driver's license and ability to travel within an assigned district is required.
  • Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
  • Travel: Ability to travel up to 50% overnights when necessary.
  • Location: Candidate must reside in or near the district.
  • Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed
  • Compliance: Must be able to obtain a relevant solicitor's permit in any state.

Preferred Qualifications
  • 3+ years in customer or distributor management
  • On-Premise and Off-Premise sales experience
  • Market development and sales analysis experience

Physical Requirements
  • Standing for an extended period of time
  • Ability to pick up and/or move objects up to 35lbs without assistance
  • Ascend or descend stairs
  • Ability to drive and visit multiple accounts in one day
  • Strong communication skills

Culture and Benefits
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.
The annual salary range for this role is $87,800 - $131,700. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.
For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
What's Next:
After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

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