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Market Development Jobs in California (NOW HIRING)

Market Development Specialist

Irvine, CA ยท On-site

$85K - $127K/yr

Global law firm K&L Gates is seeking a Market Development Specialist (MDS) to join one of our West Coast offices. Working under the direction of a Senior Market Development Manager, the MDS will ...

Market Development Manager

Los Angeles, CA ยท On-site

$87K - $131K/yr

As a Market Development Manager, you and your team will play a pivotal role in our success story. You'll supervise a team of Market Development Representatives to build brands, maximize distribution ...

The Market Development Manager will drive strategic growth and business development initiatives within Intel's Federal and Aerospace Division in the Edge Computing Group, focusing on identifying and ...

Director, Market Development

San Jose, CA ยท On-site

$151K - $251K/yr

Director of Market Development Reporting to: Founder Location: San Jose, CA, hybrid or remote Job Site: Hybrid Revision Date: February 20, 2026 About us: Gener8 is an innovative tech company with ...

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned. Analyzing and evaluating market information and data about a target markets ...

Job Summary and Responsibilities As our Market Development Rep, you will cultivate and sustain strategic relationships with community physicians, driving awareness and interest in targeted services ...

Market Development Rep

Northridge, CA ยท On-site

$37.24 - $55.39/hr

One California Job Summary and Responsibilities As our Market Development Rep, you will cultivate and sustain strategic relationships with community physicians, driving awareness and interest in ...

Market Development Rep

Northridge, CA ยท On-site

$37.24 - $55.39/hr

Job Summary and Responsibilities As our Market Development Rep, you will cultivate and sustain strategic relationships with community physicians, driving awareness and interest in targeted services ...

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Showing results 1-20

Market Development information

See California salary details

$36.5K

$92.8K

$156.4K

How much do market development jobs pay per year?

As of Jun 27, 2026, the average yearly pay for market development in California is $92,805.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What job makes $10,000 a month without a degree?

In market development, high earnings of $10,000 or more per month are often achieved through roles such as sales managers, business development managers, or entrepreneurs who leverage skills in sales, networking, and strategic planning. Success typically depends on experience, performance, and industry, rather than formal education, and these roles may require strong communication and negotiation skills, along with industry knowledge.

What are the key skills and qualifications needed to thrive in Market Development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

What does market development do?

Market development professionals identify and pursue new markets or customer segments to expand a company's reach and sales. They analyze market trends, develop strategies, and build relationships to introduce existing products or services to new audiences, often using market research and strategic planning skills.

What does a market developer do?

A market developer is responsible for identifying and creating new business opportunities within target markets. They analyze market trends, build relationships with potential clients, and develop strategies to expand a company's presence and sales. Strong communication skills and knowledge of industry tools are often essential for success in this role.

How does a Market Development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What jobs pay $2000 a day?

In market development roles, high-paying opportunities can reach $2000 a day for senior-level positions such as business development directors, strategic consultants, or sales executives with extensive experience and a strong network. These roles often require advanced skills, industry knowledge, and sometimes performance-based incentives or commissions. Such compensation levels are typically associated with consulting, executive leadership, or specialized sales in high-value markets.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in California? The most popular types of Market Development jobs in California are:
Infographic showing various Market Development job openings in California as of June 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $92,805 per year, or $44.6 per hour.
Market Development Specialist

Market Development Specialist

K&L Gates

Irvine, CA โ€ข On-site

$85K - $127K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago


Job description


At K&L Gates, we are looking for smart, imaginative and hard-working people with diverse backgrounds, experiences and ideas to join us. Perhaps our search for talented visionaries and your search for important and impactful work lead to the same place.
Global law firm K&L Gates is seeking a Market Development Specialist (MDS) to join one of our West Coast offices. Working under the direction of a Senior Market Development Manager, the MDS will support and execute on local marketing and business development programs for multiple offices as well as other relevant initiatives. The position will be responsible for working with Senior Managers, Office Managing Partners, and other Client Growth team members, focusing on building brand awareness and community engagement, client development, and contributing to the office, practice, and industry growth goals. Candidates must be self-starters who possess the ability to work independently and as part of a team. Excellent communication skills and a commitment to providing the highest quality client service are strongly preferred.
KEY RELATIONSHIPS
Global Strategic Growth Partner, Office Managing Partners, Market Development Directors, Client Engagement Directors, Senior Market Development Managers, and other members of the Client Growth team
ESSENTIAL DUTIES
  • Support Senior Manager in executing client growth pipeline initiatives for assigned multifaceted markets
  • Support Senior Manager in collaboration efforts with Practice and Industry leads to help execute practice and industry initiatives in local markets
  • Maintain a strong knowledge of the assigned local markets and key industries, including business trends and competitive landscape for legal services
  • Coordinate local sponsorships, memberships, surveys, and firm participation in charitable and civic engagement events for assigned markets
  • Client event engagement: Provide strategic support, and local execution when needed, for complex, high-profile events (e.g., K&L Gates programming, networking reception/dinners, CLEs, roundtables, client-facing third party events, private dinners, webinars, sporting event suites); provide feedback on vendors; oversee on-site market events; track event ROI follow-up
  • Collaborate closely with Senior Manager and other Client Growth teams, such as Pitches and Proposals, Events, Brand Marketing and Communications, Competitive and Strategic Intelligence, as well as practice and industry business development leaders to deliver meaningful programming to the market
  • Collaborate with and support Senior Manager to drive partnerships with local organizations, develop entertainment and educational events to deliver value, visibility, and opportunity in the local market
  • Assist in the development of local office PR and advertising as well as co-lead local external relations efforts
  • Identify business expansion opportunities and co-develop initiatives with the Senior Manager by matching firm solutions to client needs within specific markets and/or industries
  • Assist in orienting new lateral attorneys to the firm
  • Measure and track initiatives and provide regular reporting
  • Process vendor payments, credit card reconciliations, and help draft and submit firmwide business development spend approval requests
  • Foster a culture of business development in the offices through office communications, individual support, trainings, and other efforts
  • Undertake other projects as assigned

EXPERIENCE & SKILLS REQUIRED
  • Bachelor's degree in marketing or communications with 3 to 5 years of experience in a professional services organization or closely related corporate environment
  • Excellent oral and written communication skills
  • Effectively manages and communicates confidential issues
  • Strong people skills with demonstrated service orientation
  • Demonstrated good judgment, decision-making, and follow-through capabilities
  • Persistence coupled with the ability to communicate effectively with individuals at all levels of the organization
  • Excellent project management, organizational, and planning skills with ability to prioritize multiple tasks and projects and meet deadlines
  • Outstanding attention to detail, flexibility, and creativity
  • Collaborative team player who is also self-motivated

Compensation Salary $85,000 - $127,000
The compensation salary for this position will be determined during the interview process and will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors.
In accordance with the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act, qualified applicants for our Los Angeles and San Francisco offices with arrest and conviction records will be considered.
ABOUT THE FIRM
K&L Gates is a fully integrated global law firm with lawyers located across five continents in more than 40 offices. We have experienced dramatic growth in the past decade and now rank among the largest U.S. based law firms in the world. We take pride in constantly striving for innovation, imagination and an entrepreneurial spirit. We come up with big ideas and then roll up our sleeves to get the job done, guiding our clients through their most complex issues in a variety of industry sectors and across multiple regions of the world.
The industry recognition the firm has garnered emanates from the foundation of a global community aligned on behalf of our clients. The people at K&L Gates are committed to working together to create a legacy for each other, the firm, our clients, and the communities in which we serve. We thrive in an inclusive and socially conscious environment that embraces diversity and takes a holistic approach to the career evolution of all our professionals.
For more information or to view other job opportunities, please click here to go back to our careers page.
Notice: We participate in E-Verify in certain Firm locations for purposes of verifying employment eligibility.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
BENEFITS
K&L Gates offers our personnel a comprehensive suite of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time personnel include:
  • Medical/Prescription Drug Coverage (including a Health Savings Account feature)
  • Back-up Child/Elder Care and access to a caregiving concierge
  • Dental Insurance
  • Wellness Program
  • Vision Insurance
  • Pre-tax Commuting Benefits
  • 401(k) Retirement Plan and Profit Sharing
  • Business Travel Accident Insurance
  • Short- and Long-term Disability Protection
  • Pet Insurance
  • Life Insurance (including Basic, Supplemental, Spouse, Child, and Accidental Death and Dismemberment)
  • Health Advocacy Services
  • Paid Time Off (25-30 days per year)
  • Identity Protection/Restoration and Fraud Insurance
  • Parental Leave (18 weeks of which 6 are paid; short-term disability may provide additional paid time off)
  • Student loan refinancing options and access to a student loan concierge service
  • Paid Holidays (12)
  • Addiction Resources
  • Family Building Benefits
  • Breast Milk Delivery and Lactation Support Services
  • Flexible Spending Accounts
  • Employees also may be eligible to receive bonuses and certain expense reimbursements
  • Employee Assistance Program
  • Professional Development and CLE Credit Opportunities
  • 529 Deductions
  • Relocation
  • Accident Insurance
  • Employee Referral Program
  • Critical Illness Insurance
  • Hybrid/Remote Work Opportunities
  • Hospital Indemnity Insurance
  • Perks including: Technology, Entertainment, and Travel Discount Programs
  • Bereavement Leave
  • All other benefits (such as leaves of absence) required by law

EQUAL EMPLOYMENT OPPORTUNITY
The Firm is an equal opportunity employer. It is the policy of the Firm that employment decisions shall be based on merit, qualifications and competence. Employment practices will not be influenced or affected by virtue of a person's race (including traits associated with race, including hair texture and protective hairstyles such as afros, braids, locks, and twists), religion, creed, color, national origin, ancestry, citizenship, physical disability, mental disability, medical condition, genetic information, marital status, sex, pregnancy, childbirth, breastfeeding, gender, parental status, gender identity, gender expression, sexual orientation, age, familial status, domestic violence victim status, military and veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy governs all aspects of employment including, without limitation, recruiting, hiring, compensation, benefits, promotion, assignment, and dismissal. In addition, it is the Firm's policy to provide an environment that is free of prohibited harassment of any kind including, without limitation, that which is based on sex, race, age, disability, ethnic background, or any other category protected by law (including the categories listed above). The Firm complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please contact askHR@klgates.com.