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Market Development Jobs in California (NOW HIRING)

Campbell Soup Company

Market Development Lead

Oakland, CA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

Campbell's

Market Development Lead

Sacramento, CA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

Campbell Soup Company

Market Development Lead

Napa, CA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

Campbell's

Market Development Lead

Elk Grove, CA

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

Campbell's

Market Development Lead

Napa, CA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

Campbell's

Market Development Lead

Oakland, CA · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

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All JobsMarket Development JobsMarket Development Jobs in California

Market Development information

See California salary details

$36.5K

$92.8K

$156.4K

How much do market development jobs pay per year?

As of Jun 28, 2026, the average yearly pay for market development in California is $92,805.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What job makes $10,000 a month without a degree?

In market development, high earnings of $10,000 or more per month are often achieved through roles such as sales managers, business development managers, or entrepreneurs who leverage skills in sales, networking, and strategic planning. Success typically depends on experience, performance, and industry, rather than formal education, and these roles may require strong communication and negotiation skills, along with industry knowledge.

What are the key skills and qualifications needed to thrive in Market Development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

What does market development do?

Market development professionals identify and pursue new markets or customer segments to expand a company's reach and sales. They analyze market trends, develop strategies, and build relationships to introduce existing products or services to new audiences, often using market research and strategic planning skills.

What does a market developer do?

A market developer is responsible for identifying and creating new business opportunities within target markets. They analyze market trends, build relationships with potential clients, and develop strategies to expand a company's presence and sales. Strong communication skills and knowledge of industry tools are often essential for success in this role.

How does a Market Development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What jobs pay $2000 a day?

In market development roles, high-paying opportunities can reach $2000 a day for senior-level positions such as business development directors, strategic consultants, or sales executives with extensive experience and a strong network. These roles often require advanced skills, industry knowledge, and sometimes performance-based incentives or commissions. Such compensation levels are typically associated with consulting, executive leadership, or specialized sales in high-value markets.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in California? The most popular types of Market Development jobs in California are:
What are popular job titles related to Market Development jobs in California? For Market Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Market Development jobs in California look for? The top searched job categories for Market Development jobs in California are:
Market Development jobs near you
Infographic showing various Market Development job openings in California as of June 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $92,805 per year, or $44.6 per hour.
Sr. Director of Market Development

Sr. Director of Market Development

Dempsey Construction INC

Carlsbad, CA • On-site

$170K - $220K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

Job description

Job Title: Senior Director of Market Development

HQ Location: Carlsbad, CA (Hybrid)

Salary: $170,000-$220,000/year + bonus, based on experience

Benefits: PTO, 401k, Medical, Dental, Vision insurance

Reports To: VP of Strategy


Senior DIRECTOR OF MARKET DEVELOPMENT

Department:
Reports To:

HQ Location:
FLSA Status:
Approved:

Business Development
VP of Strategy

Carlsbad, CA
Exempt
10/13/25


OUR COMPANY

WE ARE GENUINE BUILDERS OF PEOPLE AND PLACES.

We’re a San Diego based company who builds differently by blending large company experience with the personal approach of a boutique team. With millions of square feet of commercial improvements in our history our work stands in time, long after we have left the buildings we construct; allowing those who live and work in them to become storytellers of their own lives. We promise quality and value anchored to the simple truths that people deserve to be respected for their ideas and contribution to making something world class. We’re enthusiastic about who we work with, we have a good time working, and we strive to build inspiring spaces.


OUR CORE VALUES

“TC3G”

  • Team Player – It takes all of us to achieve success. Own your role and help lift your team.
  • Competitive – We love to win and hate to lose. Show up every day to win.
  • Genuine – Be authentic and genuine.
  • GSD! – Be productive and disciplined. Get it done!
  • Grit – Lean in every day. Embrace the grit.


OUR SEARCH

Dempsey Construction is seeking a driven and committed Senior Director of Market Development who is passionate about building a long-term career within our organization and contributing meaningfully to our team’s continued success.


Join a collaborative team of dedicated professionals and contribute to a diverse portfolio of projects in the years ahead. At Dempsey Construction, we foster a culture rooted in purpose, open communication, and service to others. We take pride in promoting from within and are deeply committed to supporting the growth and development of every team member.


THE IDEAL CANDIDATE MUST HAVE THESE QUALITIES

Communicates Effectively

Resourcefulness

Drives Results

Directs Work

Builds Networks

Situational Adaptability

Strategic Mindset

Drive Engagement

Collaborates

Persuades

Being Resilient

Drives Vision and Purpose

Action Oriented

Instills Trust

Business Insights

Ensure Accountability

Interpersonal Savvy

Customer Focus

Decision Quality



FEATURED BENEFITS

  • Medical, dental, vision insurance
  • Life insurance
  • 401(k) with company contribution equal to 3% of compensation
  • Generous paid time off and paid holidays
  • Employee Assistance Program


POSITION SUMMARY

The Senior Director of Market Development is an autonomous, highly organized, results-driven, professional who would thrive in a dynamic, fast-growing, company. This proactive and nimble individual can operate at a fast pace and take charge of identifying opportunities, craft a strategy for pursuit and act on them, all in an efficient and timely manner. This individual is driven and motivated by producing results and balances this relentless drive with the ability to develop and foster relationships in a genuine manner. They are self-confident, bold and an independent thinker and doer who enjoys collaboration and understands team dynamics. This individual is a high communicator who conveys precise information to key decision makers on a continual basis. This professional operates with passion and compassion for who they are and what they do.

Additionally, this individual is a leader with the proven ability to lead day-to-day market development activities.


ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.

Business Operational Practices

  • Implement standard business operational practices (time management, task planning, task management, goal / objective tracking, self-implemented organizational practices, reporting and pro-active planning)


Developing and executing a clearly defined market growth strategy

  • Work in direct collaboration with VP of Strategy to develop and implement the market growth strategy, outlining specific industry sectors, targets and associated volume projections for each
  • Maintaining monthly tracking of YTD acquisitions relative to annual goals
  • Providing monthly pipeline and market report to the executive leadership team

Executing a clear process for business acquisition

  • How to penetrate target geographic markets
  • How to penetrate target industry sectors
  • How to penetrate target clients
  • How to penetrate target business generators

Pipeline Management

  • Utilize pipeline / opportunity tracking system identifying opportunities, status and next steps
  • Organized tracking system and real-time knowledge of project status and next step(s)
  • Self-accountability for follow through and execution

Opportunity Generation and Execution

  • Generating new opportunities for the company (people and projects)
  • Maintaining an organized and targeted weekly calendar
  • Moving opportunities through the sales process from inception to signed contract
  • Coordinating an organized and efficient Go-No-Go process
  • Developing proposals and presentations
  • Closing on opportunities (signed contracts)

Internal Communications

  • Provide a consistent flow of information to internal department heads (Preconstruction, Marketing, Project Management and VP of Strategy)


Managing the Client Experience

  • Constant contact with client to maintain relationship
  • Deliver high quality client experiences
  • Coordinate interaction with Preconstruction and clients
    • Accurate and timely estimates
    • Client Interaction
    • Ability to convey pricing information, Preconstruction processes, and contract delivery methods
    • Drafting and securing Preconstruction agreements
    • Ability to convey historical pricing data

Continual knowledge of Trends and Forecasts (“Student of the Trade”)

  • Demographics
  • Geographic
  • Industry Sectors
  • Clientele
  • Opportunities

Working directly with the Director of Marketing to develop best-in-class content and collateral

  • Website, Deliverables, Proposals, Presentations, Industry articles, Expert voice, White papers
  • Hold weekly meeting with Director of Marketing

External Activities

  • Serve on industry boards
  • Involved in the community
  • Be a member of appropriate organizations – NAIOP, CREW, ULI, ICSC, etc.
  • Participate in industry events


Assist VP of Strategy by

  • Autonomously running day-to-day Market Development operations and processes
  • Bi-monthly Pipeline reporting to senior leadership and attending bi-monthly meetings
  • Seeing and focusing on the big picture of market trends and implementing actions to position the company for success.
  • Identifying operating inefficiencies
  • Thinking strategically in regard to Customers, Competitors and markets
  • Assist in formulating long-term and short-term business plans


ACCOUNTABLE FOR THESE FUNCTIONS

  • Developing and executing annual market growth strategy
  • Generating and closing new business opportunities – Moving opportunities from inception to signed contract
  • Networking and Client relationships
  • Working directly with Marketing to develop marketing and business growth collateral

QUALIFICATIONS

  • 10+ years of progressive business development experience within the AEC (Architecture, Engineering, Construction) industry required
  • Proven track record of originating, developing, and closing new business opportunities, including negotiated projects
  • Strong understanding of the commercial construction industry, including market dynamics, delivery methods, and client decision-making processes
  • Experience contributing to company growth strategy
  • Established relationships with developers, owners, and industry partners


EDUCATION

  • Bachelor’s Degree in Business, Marketing, Communications or related field preferred


SKILLS

  • Microsoft Office Suite required
  • Proficiency with CRM tools (Monday.com)
  • Strategic, disciplined leader
  • Maintain strong local credibility and long-standing relationships within the market
  • Thoughtful and logical, and have a strong ability to analyze ‘what-if’ scenarios
  • Quick relationship builder with the ability to turn relationships into opportunities
  • A positive representation of Dempsey Construction core values in every way