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Market Development Jobs in California (NOW HIRING)

Vishay

Director Market Development

San Jose, CA · On-site

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned. Analyzing and evaluating market information and data about a target markets ...

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Market Development information

See California salary details

$36.5K

$92.8K

$156.4K

How much do market development jobs pay per year?

As of Aug 9, 2026, the average yearly pay for market development in California is $92,805.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $110,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, build relationships with potential clients, and develop strategies to enter or grow in target markets, often using tools like market research and CRM systems.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in California? The most popular types of Market Development jobs in California are:
What are popular job titles related to Market Development jobs in California? For Market Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Market Development jobs in California look for? The top searched job categories for Market Development jobs in California are:
Market Development jobs near you
Infographic showing various Market Development job openings in California as of July 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $92,805 per year, or $44.6 per hour.

Director Market Development

Vishay

San Jose, CA • On-site

Full-time

Re-posted 26 days ago

Vishay rating

7.8

Company rating: 7.8 out of 10

Based on 26 frontline employees who took The Breakroom Quiz

68th of 156 rated electronics manufacturers

Job description

The Product Marketing team provides value add by:
Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.
Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.
Deriving product requirements and "Go-to-market" plans, including pricing, promotion and placing of products.
Driving the product related outbound marketing activities, designing product marketing campaigns.
Leading product related alignments with respect to pricing, product messaging and market positioning.
Ensuring technical specification and data of product are well documented, filed and maintained in the systems.
A job at this level...:
Negotiates and agrees on project targets, budgets, resources and timelines with all stakeholders involved (customers, business, etc.).
Plans corresponding project portfolio and resources needed, and assess all kind of operational risks related.
Designs operations-related guidelines to ensure all efficient, effective and compliant business or cross-functional operations.
Supports sales organization in approaching important or key-stakeholder in the assigned markets.
May initiate strategic options (e. g. , strategic projects), and discuss options with superior management.

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