Audience Development Manager Jobs in California (NOW HIRING)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry's best-in-class service to connect artists with their fans. Established & headquartered in Philly, Famehouse powers D2C for UMG's labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration-both within FH and with our partners. We are passionate about the impact of D2C & merchandise for artists, providing a full-service solution to grow an artist's owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.
How we LEAD:
UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for UMe's artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.
You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.
How you'll CREATE:
• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Lead creative branding initiatives and template redesigns, ensuring all communications align with stakeholder vision and optimization best practices.
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
Bring your VIBE:
• 2-5 years of experience in email marketing, with a deep appreciation and understanding of all musical genres and music audience behavior.
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• A deep understanding of the modern eCommerce landscape and best practices for driving revenue.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Excellent communication skills with experience liaising with internal and external stakeholders of all levels, as well as presenting data-driven insights to stakeholders and leadership.
• Experience with ESPs and SMS platforms, as well as basic knowledge of HTML and CSS.
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required.
• Passionate about learning how modern technology influences consumer marketing behavior, with an interest in learning the ins and outs of marketing technology platforms.
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects.
• You are proactive and a self-starter, with a strong desire to learn the complexities of operating within a label environment, are comfortable seeking clarification when needed, and contributing hands-on support to ensure team success
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$49,410 - $85,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.