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Audience Development Manager Jobs in California (NOW HIRING)

TX Labs

Business Development Manager

San Francisco, CA · On-site +1

... audiences. * Strong analytical and problem-solving abilities, with a data-driven approach to ... Professional development opportunities and support for continuous learning. Equal Opportunity ...

Tapestry

Business Development Manager

Mountain View, CA · On-site

About the role As a Business Development Lead at Tapestry, you will be responsible for identifying ... audiences * Experience developing and negotiating non-standard commercial agreements,or innovative ...

Meta

Network Development Manager

Menlo Park, CA · On-site +1

$106K/yr

We are seeking a Network Development Manager (NDM) to support the commercial development and ... audiences * Experience with data analysis and working with spreadsheets * Bachelor's degree in ...

CoreWeave

Field Business Development Manager

Sunnyvale, CA · On-site +1

$149K - $198K/yr

About The Role CoreWeave is looking for a Field Business Development Manager to own and grow our ... Exceptional written and verbal communication skills; comfortable presenting to C-suite audiences

Foster Farms

Category Development Manager I

Livingston, CA · On-site +1

$103K - $129K/yr

Salary Range $103,550-$129,425 per year Position Summary The Category Development Manager plays a ... for diverse audiences. * Expertise in visualization and presentation tools * Excellent ...

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How much do audience development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for audience development manager in California is $70,590.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,800.00 and $92,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the most commonly searched types of Audience Development jobs in California? The most popular types of Audience Development jobs in California are:
What are popular job titles related to Audience Development Manager jobs in California? For Audience Development Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching Audience Development Manager jobs in California look for? The top searched job categories for Audience Development Manager jobs in California are:
What cities in California are hiring for Audience Development Manager jobs? Cities in California with the most Audience Development Manager job openings:
Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $70,590 per year, or $33.9 per hour.

Associate Director of Annual Giving Data, Reporting, and Analytics

Caltech

Pasadena, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Caltech is a world-renowned science and engineering institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions. We thrive on finding and cultivating talented people who are passionate about what they do. Join us and be a part of the diverse Caltech community.
Job Summary
The purpose of Advancement and Alumni Relations (AAR) is to foster a thriving and engaged community of support for Caltech. By strengthening and nurturing the community of people who share and support the Institute's mission and values, we will ensure the Institute receives the necessary resources to achieve our aspirations and advocate for excellence in teaching, research, and scholarship in perpetuity.
Reporting to the Director of Annual Giving Programs, the Associate Director of Annual Giving Data, Reporting, and Analytics serves as the Caltech Fund's lead audience development, fundraising data, and business intelligence expert. This role will identify data-driven insights that strengthen fundraising performance and strategic decision-making.
Working in partnership with other departments throughout AAR, this role produces and maintains the data, reporting, and insights needed to support multi-channel market segmentation and audience development strategies for fundraising campaigns, evaluates campaign performance, and helps inform strategic decision-making for the Caltech Fund.
The successful candidate will be a strategic and analytically-minded professional with a strong understanding of fundraising data, reporting, and audience segmentation. They will serve as the primary liaison between the Caltech Fund and Data and Business Intelligence (our advancement services team), helping to ensure that data is consistent and well-maintained, and supports the Caltech Fund's fundraising goals and long-term strategy.
Essential Job Duties
AUDIENCE STRATEGY AND CAMPAIGN SEGMENTATION
  • Lead the development and refinement of audience segmentation projects such as mailing lists, data segmentation, and multi-channel appeals that support donor acquisition, retention, reactivation and upgrade efforts.
  • Partner with the Director of Annual Giving Programs to develop audiences, calculate ask amounts, and develop and implement data for all Caltech Fund campaigns across direct mail, email, text messaging, and other channels.
  • Collaborate with the Caltech Fund team to ensure audience and segmentation strategies drive fundraising success and support departmental priorities.
  • Maintain data hygiene and security standards and business practices that support consistent, data-driven fundraising efforts and good database stewardship.
FUNDRAISING ANALYTICS AND BUSINESS INTELLIGENCE
  • Serve as the Caltech Fund's lead resource for fundraising analytics and business intelligence, advancing a data-informed approach to annual giving strategy, and the primary liaison between the Caltech Fund and Data and Business Intelligence teams.
  • Lead the development of reporting frameworks, dashboards, and performance metrics that measure fundraising effectiveness and support strategic planning, in partnership with Data and Business Intelligence.
  • Develop after-action reports for all Caltech Fund appeals and campaigns, evaluating outcomes and identifying opportunities.
  • Analyze and evaluate year-over-year fundraising trends, appeal and campaign performance across all channels, including direct mail, email, text messaging, crowdfunding, and social media.
  • Present findings and recommendations to leadership and key stakeholders through regular reporting, campaign reviews, and annual planning discussions.
  • Identify opportunities to leverage predictive modeling, benchmarking, and other analytical methodologies to strengthen fundraising outcomes.
DATA AND REPORTING OPERATIONS
  • Provide strategic oversight of fundraising data, reporting operations, and business processes to ensure data accuracy, consistency, hygiene, and integrity.
  • Establish and maintain reporting standards and quality control procedures that support effective analysis, audience segmentations, and strategy development.
  • Manage the preparation, validation, and delivery of audience and campaign data for fundraising and engagement initiatives, ensuring accuracy, consistency, and alignment across mail house vendors, digital communication platforms, and other solicitation channels.
  • Ensure all solicitations and communications, and their audiences, are accurately coded and tracked in the department's database of record.
  • Stay current on emerging technologies, industry trends, and best practices in fundraising analytics and reporting.
  • Participate in benchmarking with other institutions to understand trends and provide context for the Caltech Fund's results.
  • Serve as an engaged member of the Caltech Fund team, supporting departmental priorities, contributing to fundraising and engagement initiatives, and participating in Advancement and Alumni Relations events and activities.
  • Adhere to highest standards of ethical integrity for data compliance and governance.
  • Handle confidential information with discretion.
  • Perform other duties and special projects as assigned.
Basic Qualifications
  • Bachelor's degree or equivalent related work experience.
  • Three years or more of professional experience in data analytics, business intelligence, reporting, fundraising analytics, or a related field.
  • Three years or more of experience in a higher education or nonprofit environment or a comparable role, with annual giving experience preferred, including audience segmentation, audience development, and data-driven support of fundraising and engagement campaigns.
  • Advanced analytical skills including the ability to analyze trends from quantitative and qualitative data.
  • Advanced knowledge of Customer Relationship Management (CRM) systems and databases, reporting tools, and related technologies, with the ability to serve as a subject matter expert to generate actionable insights.
  • An understanding of fundraising principles and marketing is desired with experience in a complex academic development setting preferred.
  • Demonstrated expertise in data analysis, reporting, database structures, and information systems, including the ability to translate complete data into meaningful recommendations.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Demonstrated ability to use Microsoft Excel to manipulate and analyze data and to extract data from relational databases.
  • Commitment to ensuring the accuracy of data, reports, etc., and to deploying quality control measures.
  • Experience in project management and/or annual giving campaigns with multichannel approaches.
  • Excellent organizational and time management skills; ability to work towards goals within deadlines, and to balance multiple projects at the same time.
  • Demonstrated written and oral communication skills.
  • Ability to work evenings and weekends.
  • Great enthusiasm and energy to serve as an ambassador for the Caltech Fund and the Advancement and Alumni Relations team.
  • Authentic curiosity about science and technology.
  • Demonstrate the ability to practice and adhere to AAR's Guiding Principles.
Preferred Qualifications
  • Five years or more working with a CRM system (i.e. Ellucian Advance, Blackbaud Raisers Edge, Salesforce, etc.)
  • Experience working with business intelligence, data visualization, and analytics platforms, such as Tableau, Power BI, Looker, or similar tools.
  • Advanced proficiency with Microsoft Excel, including data analysis, pivot tables, formulas, lookups, and other reporting functions.
  • Familiarity with how various online marketing tools operate such as email marketing platforms (Mailchimp, Constant Contact, etc.), social media platforms (Facebook, Instagram, Meta advertising, etc.), and online transaction forms.
  • Experience leading complex projects with multiple stakeholders.
Required Documents
  • Resume.
  • Cover Letter.

Hiring Range
$91,000 - $108,200 per year
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.
As one of the largest employers in Pasadena, CA, Caltech is committed to providing comprehensive benefits to eligible employees and their eligible dependents. Our benefits package includes competitive compensation, health, dental, and vision insurance, retirement savings plans, generous paid time off (vacation, holidays, sick time, parental leave, bereavement, etc.), tuition reimbursement, and more. Non-benefit eligible employees will have access to some benefits such as onsite counseling and sick time. Learn more about our benefits and staff perks.
EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, or national origin, disability status, protected veteran status, or any other characteristic protected by law.
Caltech is a VEVRAA Federal Contractor.
To read more Equal Employment Opportunity (EEO) go to eeoc_self_print_poster.pdf.
Disability Accommodations
Caltech complies with the Fair Employment and Housing Act (FEHA) and the Americans with Disabilities Act (ADA). We consider reasonable accommodation measures that may be necessary for eligible applicants and employees to perform the essential functions of a position.
If you would like to request an accommodation to complete this application, interview, or otherwise participate in the employee selection process, please contact Caltech Recruiting at employment@caltech.edu.
Additionally, if you do not meet the basic qualifications of a role but believe you can perform the essential functions of the job with reasonable accommodation, please reach out to Caltech Recruiting at employment@caltech.edu.

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