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Director Market Development Jobs in California (NOW HIRING)

Gener8, LLC

Director, Market Development

San Jose, CA · On-site

$151K - $251K/yr

Director of Market Development Reporting to: Founder Location: San Jose, CA, hybrid or remote Job Site: Hybrid Revision Date: February 20, 2026 About us: Gener8 is an innovative tech company with ...

Vishay

Director Market Development

San Jose, CA

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned. Analyzing and evaluating market information and data about a target markets ...

K&L Gates

Market Development Specialist

Irvine, CA · On-site

$85K - $127K/yr

KEY RELATIONSHIPS Global Strategic Growth Partner, Office Managing Partners, Market Development Directors, Client Engagement Directors, Senior Market Development Managers, and other members of the ...

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All JobsMarket Development JobsDirector Market Development JobsDirector Market Development Jobs in California

Director Market Development information

See California salary details

$44.9K

$102.9K

$150.5K

How much do director market development jobs pay per year?

As of Jul 31, 2026, the average yearly pay for director market development in California is $102,853.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $131,800.00 per year, depending on experience, location, and employer.

What does a market development director do?

A market development director is responsible for identifying and expanding into new markets, developing strategies to increase sales and market share, and building relationships with potential clients and partners. They analyze market trends, coordinate with sales and marketing teams, and often use data analysis tools to inform decision-making. This role typically requires strong leadership, strategic thinking, and industry knowledge.

What does a Director of Market Development do?

A Director of Market Development is responsible for identifying and pursuing new business opportunities to drive growth for a company. This role involves analyzing market trends, developing strategies to enter new markets, building relationships with key stakeholders, and overseeing the execution of market expansion initiatives. The Director works closely with sales, marketing, and product teams to align efforts and ensure successful market penetration. Their goal is to increase the company's market share and profitability by expanding into new regions or customer segments.

Is being a BDM a stressful job?

A Business Development Manager (BDM) role can be stressful due to targets, client negotiations, and workload management. The level of stress varies based on industry, company culture, and individual skills in sales and relationship building.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as media directors, senior marketing managers, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics platforms and content management systems.

What is the difference between Director Market Development vs Business Development Manager?

AspectDirector Market DevelopmentBusiness Development Manager
ResponsibilitiesStrategic market expansion, high-level partnerships, long-term growth planningIdentifying leads, building client relationships, closing deals
Required CredentialsBachelor's or master's degree, experience in market strategy, leadership skillsBachelor's degree, sales or marketing experience, strong communication skills
Work EnvironmentCorporate offices, strategic planning sessionsClient meetings, sales presentations, networking events

The main difference between a Director Market Development and a Business Development Manager lies in scope and strategic focus. The Director typically oversees broader market expansion initiatives and long-term growth strategies, while the Business Development Manager concentrates on generating leads and closing sales. Both roles require strong communication skills and industry knowledge, but the Director's role is more strategic and leadership-oriented.

How does a Director of Market Development typically collaborate with cross-functional teams to drive business growth?

A Director of Market Development frequently works with sales, marketing, product management, and executive leadership to identify and capitalize on new business opportunities. This role often leads market research initiatives, evaluates emerging trends, and builds strategic partnerships to expand the company's reach. Collaboration involves aligning go-to-market strategies, sharing customer insights, and ensuring that new offerings meet both market demands and company objectives. Effective communication and strong leadership skills are essential for coordinating these efforts and securing buy-in from diverse stakeholders.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages client relationships. In many organizations, a BDM may hold a senior or specialized role that can be higher or equivalent in seniority to a Sales Manager, depending on the company's structure and industry. The hierarchy varies, so job responsibilities and organizational context determine the relative level.

What are the key skills and qualifications needed to thrive as a Director of Market Development, and why are they important?

To thrive as a Director of Market Development, you need expertise in market analysis, business strategy, and sales leadership, typically supported by a bachelor’s or master’s degree in business or marketing. Familiarity with CRM platforms, data analytics tools, and market research software is crucial for identifying and capitalizing on growth opportunities. Exceptional communication, negotiation, and leadership skills set top performers apart in this role. These abilities are vital for driving market expansion, building strong client relationships, and achieving organizational growth objectives.
What are the most commonly searched types of Market Development jobs in California? The most popular types of Market Development jobs in California are:
What are popular job titles related to Director Market Development jobs in California? For Director Market Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Director Market Development jobs in California look for? The top searched job categories for Director Market Development jobs in California are:
What cities in California are hiring for Director Market Development jobs? Cities in California with the most Director Market Development job openings:
Director Market Development jobs near you
Infographic showing various Director Market Development job openings in California as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $102,853 per year, or $49.4 per hour.

Director Market Development

VITAS Healthcare

Fresno, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

VITAS Healthcare rating

6.9

Company rating: 6.9 out of 10

Based on 113 frontline employees who took The Breakroom Quiz

47th of 239 rated social care providers

Job description


Development of Sales Team
  • Provides guidance, coaching and direction for team members. Develops each team member and actively coaches them in sales conversations and techniques guided by the VITAS Sales Model. Ensures each team member is consistently using territory and account planning while leveraging the CRM tool.
  • Travels with team members to coach, train and develop relationships with customers while identifying opportunities of strength and development and implementing territory plans.
  • Provides timely, specific coaching feedback related to sales model during all sales interactions.
  • Conducts regular sales meetings based on assessment of market needs, team skill set opportunities inclusive of education component.
  • Supports new hire representatives along with continued development and growth for all sales representatives.
  • Creates positive culture of growth and development on sales team for the purposes of retention.
  • Actively recruits to attract top talent into the organization.

Set Expectations and Lead Accountability of Sales Team
  • Ensures successful territory achievement of targeted accounts by increasing market share and growth through planning and executing strategies. Tracks results to plan.
  • Able to set consistent expectations and address adherence to standards.
  • Foster and coach to the importance of account management and progression
  • Engage in the execution of rep quarterly business plans, effective targeting methods, and appropriate sales strategy for account awareness through integration.
  • Able to develop and implement strategies to improve performance and address deficiencies.

Drive and Execute Business Opportunities as the Sales Leader
  • Provide leadership and set the direction for the team to achieve targeted sales numbers and successfully execute goals and strategies.
  • Closely collaborate with the team and professional partners to ensure positive customer outcomes. Responsible for developing and maintaining professional business relationships with key stakeholders to include; hospitals, physicians, post-acute care, and assisted living communities.
  • Able to identify opportunities through analysis with given tools as well as specific needs of the market
  • Proactive in capitalizing on market opportunities and improvement on areas of weakness
  • Proficiency in healthcare and market knowledge in order to execute strategies for growth

Collaborates with Internal Team Members
  • Works with internal stakeholders throughout the organization including partnering with marketing, patient care, clinical and compliance to execute business strategies.
  • Identify areas where cross functional team members can partner to enhance the sales process through solution based approach.
  • Work with medical director/regional medical director on development of physician peer-to-peer relationships in the community
  • Leverage central support departments for business development opportunities
  • Present program statistics and strategies on a quarterly basis to senior management
QUALIFICATIONS
  • Minimum of three (3) years' experience and/or training in leadership capacity
  • At least five (5) years' experience in the health-care/therapeutics, sales or marketing field.
  • Proficiency in business analytics in order to forecast growth opportunities including excel and CRMs
  • Demonstrates experiences of developing strategies and solutions to drive sales
  • Demonstrated prioritization and organization skills.
  • Ability to work effectively as a team leader/member must be a strength.
  • Understanding of collaboration with cross functional teams to develop actionable plans
  • Ability to prepare and execute product presentations to others.
  • Demonstrated ability to write effective business plans and sales plans.
  • Working knowledge of healthcare trends and how they apply to the position
  • Ability to lead a sales team in a positive and productive manner by motivating, developing and managing employees' performance. Expected to also possess the ability to utilize and administer disciplinary procedures, where appropriate, through effective coaching and counseling of staff as they erform the duties and functions of their work.
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions
  • Knowledge of policies and practices involved in the human resources function
  • Ability to work on various assignments simultaneously
  • Strong interpersonal skills within all levels of the organization
  • Ability to navigate within automated systems and proficient with MS office applications including Word, Excel, PowerPoint and Outlook
EDUCATION
  • Bachelor's degree in Business Administration, Marketing or related field from an accredited college or university or the international equivalent required. Master's degree preferred.
SPECIAL INSTRUCTIONS TO CANDIDATES
San Francisco Ordinance
  • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
  • EOE/AA M/F/DV

About Us
VITAS® Healthcare is the nation's leading provider of end-of-life care, and has the resources and expertise to support your personal and professional growth. As a member of the VITAS team, you'll find fulfillment working for a people-focused organization dedicated to making a difference in the lives of others. You will be more than just an employee: You will be counted on as an expert in your field, and as a valued team member whose efforts are respected and vital to our hospice mission.
All VITAS employees commit to fulfilling their duties and responsibilities with the highest regard for professionalism, collaboration and teamwork, and an eye focused constantly on growth and improvement. We serve with commitment and compassion, and position ourselves for the future by embracing, innovating, and leading change. If you are that person, make your voice heard-find your purpose at VITAS today.
Benefits Include:
- Competitive compensation
- Health, dental, vision, life and disability insurance
- Pre-tax healthcare and dependent care flexible spending accounts
- Life insurance
- 401(k) plan with numerous investment options and generous company match
- Cancer and/or critical illness benefit
- Tuition Reimbursement
- Paid Time Off
- Employee Assistance Program
- Legal Insurance
- Roadside Assistance
- Affinity Program
Many of our positions offer the opportunity to work day or night shifts, weekdays or weekends.
Choose a Career with VITAS

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About VITAS Healthcare

Sourced by ZipRecruiter

VITAS Healthcare, located in Miami, FL, US, is a pioneer in the American healthcare industry, specifically within the realm of hospice care and palliative services. The company began its operations in 1978 under the visionaries Hugh Westbrook and Esther Colliflower,both social workers, who identified the need for compassionate end-of-life care. Recognizing the dire need to fill the void in hospice care, they established VITAS Healthcare with the mission to provide patients experiencing end-of-life stages with high-quality care, demonstrating respect for every individual's decisions and maintaining a supportive environment for both the patients and their loved ones. A noteworthy achievement of VITAS is that it was the first organization to have its hospice program licensed in Florida prompting a nationwide shift in the way end-of-life care services were handled.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Miami, FL, US

Year founded

1978

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