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Director Market Development Jobs (NOW HIRING)

Cryoport, Inc.

Director - Market Development

POSITION SUMMARY The Director - Market Development is responsible for leading the global strategy, execution, and optimization of integrated market development, demand generation and go-to-market ...

VB Spine

Director, Market Development

Leesburg, VA · On-site +1

$250K/yr

Director, Market Development Location: Remote Company: VB Spine Looking for a career where your impact goes beyond the sale? At VB Spine, our Market Development team plays a critical role in ...

INTEGRIS Health

Dir Market Development

Oklahoma City, OK · On-site

The Dir Market Development is responsible for leading, managing and executing growth strategies. This role oversees a team of market development specialists and works closely with hospital leadership ...

VITAS Healthcare

Director Market Development

Fresno, CA · On-site

Conducts regular sales meetings based on assessment of market needs, team skill set opportunities ... Work with medical director/regional medical director on development of physician peer-to-peer ...

Phreesia

Director, Market Development

Director, Market Development Team: Phreesia Network Solutions Location: Remote U.S., with frequent travel requirements. Priority for those local to NYC/ Tristate area and in ET/CT time zone regions ...

Vishay

Director Market Development

San Jose, CA

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned. Analyzing and evaluating market information and data about a target markets ...

VITAS Healthcare

Director Market Development

Lenexa, KS · On-site

Conducts regular sales meetings based on assessment of market needs, team skill set opportunities ... Work with medical director/regional medical director on development of physician peer-to-peer ...

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Director Market Development information

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$45.5K

$104.2K

$152.5K

How much do director market development jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director market development in the United States is $104,217.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $133,500.00 per year, depending on experience, location, and employer.

What does a market development director do?

A market development director is responsible for identifying and expanding into new markets, developing strategies to increase sales and market share, and building relationships with potential clients and partners. They analyze market trends, coordinate with sales and marketing teams, and often use data analysis tools to inform decision-making. This role typically requires strong leadership, strategic thinking, and industry knowledge.

What does a Director of Market Development do?

A Director of Market Development is responsible for identifying and pursuing new business opportunities to drive growth for a company. This role involves analyzing market trends, developing strategies to enter new markets, building relationships with key stakeholders, and overseeing the execution of market expansion initiatives. The Director works closely with sales, marketing, and product teams to align efforts and ensure successful market penetration. Their goal is to increase the company's market share and profitability by expanding into new regions or customer segments.

Is being a BDM a stressful job?

A Business Development Manager (BDM) role can be stressful due to targets, client negotiations, and workload management. The level of stress varies based on industry, company culture, and individual skills in sales and relationship building.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as media directors, senior marketing managers, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics platforms and content management systems.

What is the difference between Director Market Development vs Business Development Manager?

AspectDirector Market DevelopmentBusiness Development Manager
ResponsibilitiesStrategic market expansion, high-level partnerships, long-term growth planningIdentifying leads, building client relationships, closing deals
Required CredentialsBachelor's or master's degree, experience in market strategy, leadership skillsBachelor's degree, sales or marketing experience, strong communication skills
Work EnvironmentCorporate offices, strategic planning sessionsClient meetings, sales presentations, networking events

The main difference between a Director Market Development and a Business Development Manager lies in scope and strategic focus. The Director typically oversees broader market expansion initiatives and long-term growth strategies, while the Business Development Manager concentrates on generating leads and closing sales. Both roles require strong communication skills and industry knowledge, but the Director's role is more strategic and leadership-oriented.

How does a Director of Market Development typically collaborate with cross-functional teams to drive business growth?

A Director of Market Development frequently works with sales, marketing, product management, and executive leadership to identify and capitalize on new business opportunities. This role often leads market research initiatives, evaluates emerging trends, and builds strategic partnerships to expand the company's reach. Collaboration involves aligning go-to-market strategies, sharing customer insights, and ensuring that new offerings meet both market demands and company objectives. Effective communication and strong leadership skills are essential for coordinating these efforts and securing buy-in from diverse stakeholders.

Is BDM higher than sales manager?

A Business Development Manager (BDM) typically focuses on identifying new business opportunities and building strategic partnerships, while a Sales Manager oversees sales teams and manages client relationships. In many organizations, a BDM may hold a senior or specialized role that can be higher or equivalent in seniority to a Sales Manager, depending on the company's structure and industry. The hierarchy varies, so job responsibilities and organizational context determine the relative level.

What are the key skills and qualifications needed to thrive as a Director of Market Development, and why are they important?

To thrive as a Director of Market Development, you need expertise in market analysis, business strategy, and sales leadership, typically supported by a bachelor’s or master’s degree in business or marketing. Familiarity with CRM platforms, data analytics tools, and market research software is crucial for identifying and capitalizing on growth opportunities. Exceptional communication, negotiation, and leadership skills set top performers apart in this role. These abilities are vital for driving market expansion, building strong client relationships, and achieving organizational growth objectives.
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Director Market Development jobs near you
Director - Market Development

Director - Market Development

Cryoport, Inc.

Remote

Full-time

Posted 15 days ago

Job description

Cryoport Systems is a comprehensive supply chain partner for the life sciences industry, delivering specialized solutions to meet the challenges of the biopharmaceutical, cell and gene therapy, reproductive medicine, and animal health markets. Our offerings span logistics, BioServices and biostorage, cryopreservation, and consulting, ensuring the highest standards of quality and reliability for sensitive materials. With our expansive platform of management solutions and decades of temperature-controlled supply chain expertise, Cryoport Systems helps Enable the Outcomeâ„¢ by supporting certainty and precision in the supply chain, whether advancing groundbreaking therapies, supporting families on their reproductive journeys, or enhancing animal health programs.
POSITION SUMMARY
The Director - Market Development is responsible for leading the global strategy, execution, and optimization of integrated market development, demand generation and go-to-market programs that drive pipeline growth, revenue, and market expansion across Cryoport Systems' core business segments. This role partners closely with Commercial, Sales, and Marketing leadership to align market development and demand generation initiatives with business priorities and ensure measurable impact across key stages of the buyer journey. The Director - Market Development owns performance, investment decisions, and operational excellence across all digital and omnichannel programs, while building scalable frameworks and driving measurable contribution to revenue growth.
PRIMARY RESPONSIBILITIES (include but are not limited to)
  • Lead the development and execution of integrated inbound, outbound, and account-based marketing programs for the company's specific target segments within the Biopharmaceutical, Animal Health, and Reproductive Medicine markets.
  • Partner closely with commercial leadership to define go-to-market strategies, engagement frameworks, and content aligned to business priorities, lead generation and revenue growth.
  • Own and optimize go-to-market demand generation strategies to drive pipeline, qualified leads, new client acquisition, and cross-sell expansion.
  • Oversee the full omnichannel demand generation funnel, including MQL/SQL conversion, nurturing programs, and website lead capture.
  • Drive performance and continuous optimization across all inbound and outbound demand generation channels.
  • Provide strategic oversight of digital marketing initiatives, including email, SEO/SEM, paid media, digital advertising, Google Ads, and social media to drive measurable performance outcomes.
  • Enhance the effectiveness and governance of marketing automation within Salesforce Pardot to improve lead quality, segmentation, nurturing and database integrity.
  • Accelerate pipeline generation and opportunity creation to meet or exceed company growth targets across all business segments.
  • Develop and execute integrated paid and organic programs to expand the marketing database and strengthen pipeline, including PPC, content marketing, social media, and webinar strategies.
  • Define and optimize channel mix across email, digital advertising, SEO, webinars, and social platforms to maximize performance and ROI.
  • Establish performance benchmarks and lead a test-and-learn culture to continuously improve campaign effectiveness.
  • Build and enhance demand generation operational processes, reporting frameworks, and attribution models to measure program effectiveness and marketing ROI.
  • Lead, mentor, and develop market development and demand generation team members, providing direction, accountability, and performance management.
  • Deliver data-driven insights and executive-level dashboard reporting on pipeline, campaign performance, and revenue impact.
  • Own market development and demand generation budget planning and optimization, ensuring efficient allocation of spend to achieve maximum return.

COMPETENCIES & PERSONAL ATTRIBUTES
  • Strong leadership, communication, organizational, analytical, and decision-making capabilities
  • Deep expertise in full-funnel demand generation and performance marketing, including acquisition, activation, retention, and growth
  • Strategic mindset with the ability to translate business priorities into measurable marketing outcomes
  • Proven ability to build, scale, and optimize global demand generation programs
  • Demonstrated success in leading teams and driving alignment across cross-functional stakeholders
  • Strong understanding of digital marketing KPIs, buyer journeys, and content-driven growth
  • Data-driven approach to planning, measurement, and optimization
  • Ability to balance strategic thinking with hands-on execution
  • Collaborative and influential leadership style
  • Thrives in a fast-paced, entrepreneurial environment with multiple competing priorities
  • Change-oriented leader who challenges the status quo and drives continuous improvement
  • High integrity, accountability, and commitment to quality
  • Strong work ethic and ownership mindset

QUALIFICATIONS AND EDUCATION REQUIREMENTS
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 15+ years of experience in digital marketing and demand generation, preferable in the Biopharmaceutical industry
  • Expertise in performance marketing, including SEO, PPC, paid media, social, email, segmentation, and lead nurturing
  • Strong experience with CRM and marketing automation platforms, including Salesforce/Pardot
  • Proficiency in Office 365 tools, including Word, Excel, PowerPoint, SharePoint, and Teams

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