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Lead Generation Representative Jobs (NOW HIRING)

Renewal by Andersen of Central VA & Roanoke

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Lead Generation Representative

Staunton, VA · On-site

$20/hr

Represent the company professionally and positively in the community What the Job Is Actually Like This is an active outdoor role that involves: * Walking for several hours each shift * Talking to ...

Shutterfly

Lead Generation Representative

Nashville, TN · On-site

The Sales Development Representative is at the forefront of our sales organization, building relationships with prospective customers and helping connect them with the solutions that best meet their ...

Swipeify Payments

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Outbound Lead Generation

Dallas, TX · On-site

$25 - $40/hr

Represent Swipeify with professionalism, honesty, accuracy, and respect Qualifications * Previous experience in outbound calling, telemarketing, lead generation, appointment setting, call centers ...

Goldman Financial

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B2B Lead Generation Representative - Uncapped Bonuses

Farmers Branch, TX · On-site

$28 - $35/hr

Schedule qualified appointments for our outside sales representatives * Follow up with prospects to ... Lead Generation * Telemarketing * B2B Sales If you're someone who enjoys talking to people, doesn't ...

Goldman Financial

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B2B Lead Generation Representative - Uncapped Bonuses

Farmers Branch, TX · On-site

$28 - $35/hr

Schedule qualified appointments for our outside sales representatives * Follow up with prospects to ... Lead Generation * Telemarketing * B2B Sales If you're someone who enjoys talking to people, doesn't ...

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Lead Generation Representative information

See salary details

$31K

$93.2K

$169K

How much do lead generation representative jobs pay per year?

As of Aug 15, 2026, the average yearly pay for lead generation representative in the United States is $93,198.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $144,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a lead generation representative, and why are they important?

To thrive as a Lead Generation Representative, you need strong communication, research, and sales skills, often supported by experience in customer outreach or telemarketing. Familiarity with CRM systems, lead tracking tools, and email marketing platforms is typically required. Persistence, active listening, and adaptability help build rapport and overcome objections. These skills and qualities are critical for effectively identifying and nurturing potential leads, ultimately driving business growth.

What are some common challenges lead generation representatives face, and how can they overcome them?

Lead Generation Representatives often encounter challenges such as reaching decision-makers, handling high rejection rates, and staying motivated amid repetitive tasks. To overcome these, it's helpful to continually refine outreach strategies, leverage CRM tools for organization, and collaborate closely with marketing and sales teams for updated lead information. Regular training and feedback sessions can also support skill development and boost resilience, helping representatives stay effective and engaged.

What is the difference between Lead Generation Representative vs Sales Development Representative?

AspectLead Generation RepresentativeSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify leads and set appointments for sales teams
Required SkillsCommunication, research, prospectingCommunication, qualification, objection handling
Work EnvironmentOutbound calls, email outreach, CRM toolsOutbound calls, meetings, lead qualification
Common CertificationsNone specific, often entry-levelNone specific, often entry-level

While both roles focus on generating interest, Lead Generation Representatives primarily identify and attract potential leads, whereas Sales Development Representatives qualify those leads and prepare them for the sales process. Both roles require strong communication skills and familiarity with CRM tools, making them closely related in the sales funnel.

What is a lead generation representative?

Lead Generation Representatives are sales and marketing professionals responsible for identifying and qualifying potential customers for a business's products or services. They typically research prospects, initiate contact through calls or emails, and gather information to determine if leads are a good fit. Their main goal is to generate interest and set up meetings or hand off qualified leads to the sales team, helping businesses grow their customer base. This role often requires strong communication skills, persistence, and a good understanding of the company's offerings.
More about Lead Generation Representative jobs

Who are the top companies hiring for Lead Generation Representative jobs?

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What states have the most Lead Generation Representative jobs?

States with the most job openings for Lead Generation Representative jobs include:

What job categories do people searching Lead Generation Representative jobs look for?

The top searched job categories for Lead Generation Representative jobs are:

What are popular job titles related to Lead Generation Representative jobs?

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Lead Generation Representative jobs near you
Infographic showing various Lead Generation Representative job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $93,198 per year, or $44.8 per hour.

Lead Generation Representative

Shutterfly

Carrollton, TX • On-site

Full-time

Posted 17 days ago

Shutterfly rating

6.7

Company rating: 6.7 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

211th of 733 rated retailers

Job description

At Lifetouch (part of the Shutterfly family of brands), we believe there is extraordinary power in the self-expression. Built on the tradition of “Picture Day”, Lifetouch has captured the unique personalities of children and families for more than 90 years.

The Sales Development Representative is at the forefront of our sales organization, building relationships with prospective customers and helping connect them with the solutions that best meet their needs. In this fast-paced, collaborative role, you'll work alongside sales professionals and field management to identify opportunities, qualify leads, and contribute directly to the company's growth and success.
PRIMARY DUTIES AND RESPONSIBILITES 
  • Identifies and properly qualifies business opportunities and qualified leads to consistently achieve or exceed calls/day expectations via dialing software for assigned territories/areas.
  • Coordinates sales appointments for sales professionals.
  • Acts as point of contact for inquiries for assigned accounts and responds accurately in a professional and timely manner. Escalates inquiries/issues as appropriate.
  • Presents programs and business solutions to prospective identified decision makers that meet their needs and align with their goals. Addresses and overcomes concerns or objections in a professional manner.
  • Emphasize product/service features and benefits, quote prices, commissions and discuss execution and collection process, prepare sales agreements.
  • Collaborate and communicate with Sales Support Specialists and local territories to optimize the schedule and profitability.
  • Acquires, applies and demonstrates industry and technology knowledge to build credibility and trust with potential customers.
  • Appropriately communicate brand identity, value and corporate commitment to excellence.
  • Be a subject matter expert (SME) and power user for customer relationship manager (CRM) system. 
  • Partners with Manager, Inside Sales to identify new sales growth opportunities (e.g., regional and national accounts) and determines corresponding strategic approach. Assist Area Sales Manager on growth and execution strategies.
  • Safe guards all customer, employee and company proprietary and personal information ensuring customer and employee data is kept confidential at all times.

 ADDITIONAL DUTIES AND RESPONSIBILITIES

  • Make outbound follow-up calls to communicate utilizing email and product demonstrations.
  • Performs other projects or miscellaneous duties as requested or assigned.

 QUALIFICATIONS

Education:

  • High School Diploma or GED. Post-secondary-education strongly preferred.

Experience: 

  • 1 - 2 years in sales and /or customer account service/support or sales prospecting/sales cycle management.

Other (knowledge, skills, and abilities):

  • Strong computer skills (e.g., navigation, data entry), including Microsoft Outlook and basic Excel. Salesforce experience, preferred.
  • Knowledge, and prior use of Salesforce, preferred.
  • Strong interpersonal and collaboration skills.
  • Strong communication skills (written, verbal, listening and presentation).
  • Excellent customer service skills.
  • Good organizational skills.
  • Detail oriented in the execution and follow-up of work.
  • Critical thinking and problem-solving skills.
  • Ability to balance and execute against multiple projects/priorities simultaneously.

This position will accept applications on an ongoing basis until filled.

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