Gamification Jobs (NOW HIRING)

Job Summary:
JPMorganChase is a leading financial services firm, and they are seeking an Executive Director for Product Engagement and Retention. In this role, you will lead the strategy for cardholder lifecycle management, focusing on engagement and retention while managing a high-performing team of Product Managers.
Responsibilities:
• Lead a team of Product Managers across engagement, retention, gamification, and cardholder lifecycle — setting strategy, managing priorities, and developing talent.
• Own the end-to-end product roadmap for cardholder engagement and retention across the cobrand portfolio, including onboarding optimization, rewards activation, digital engagement loops, and churn reduction.
• Define and execute against north star metrics — activation rates, early spend behavior, digital engagement, tenure, and NPS — with a clear data-driven framework for measurement and iteration.
• Build and operationalize a Cardholder Lifecycle Model (CLM) that enables segment-level targeting, behavioral nudges, and lifecycle state management across cobrand partners.
• Partner with cobrand partner teams (e.g., Amazon, United, Marriott) and internal teams to co-develop engagement strategies that align partner brand identity with cardholder value propositions.
• Drive gamification, personalization, and behavioral incentive strategies that motivate spending, build habit, and create emotional connection to the card product.
• Lead cross-functional delivery with Engineering, Design, Data Science, Analytics, Marketing, and Compliance — operating across agile pods and managing dependencies at scale.
• Define and govern data requirements, KPI frameworks, and reporting infrastructure (L1/L2 metrics, scorecards) that support executive visibility and portfolio decision-making. Communicate strategy, tradeoffs, and portfolio performance to executive and partner leadership with clarity and conviction.
• Support key partner negotiations and deal renewals by identifying product opportunities, quantifying cardholder value, and translating business objectives into buildable capabilities.
Qualifications:
Required:
• Demonstrated success owning engagement, retention, or lifecycle product domains — ideally in consumer financial services, fintech, and/or a platform business with multi-sided customer relationships.
• 10+ years of product management experience, with at least 5 years leading and developing a team of PMs.
• Strong understanding of API design, integration patterns, and digital platform architecture.
• Experience building products at the intersection of data platforms, behavioral incentives, and consumer-facing experiences.
• Ability to develop and communicate a compelling product strategy, balancing short-term wins with long-term growth.
• A forward-thinking passion for emerging technologies, with a demonstrated ability to champion and leverage generative AI tools and solutions to modernize the product lifecycle and deliver with quality and speed.
• Demonstrated success in delivering complex products or platforms on time and within scope.
• Experience operating in large, matrixed organizations with complex cross-functional delivery models.
• Exceptional communication and relationship-building skills with both internal teams and external partners.
• Data-driven approach to decision-making, with experience in prioritizing features and capabilities for maximum impact.
• Strong analytical mindset — comfortable with funnel analysis, cohort modeling, and experimentation design.
• Ability to translate complex product and data strategies into clear narratives for leadership audiences.
• Inspirational leader who can motivate teams, drive alignment, and champion change across the organization.
Company:
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. Founded in 2000, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.