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Digital Strategy Manager Jobs (NOW HIRING)

ABOUT YOU The Manager, Digital Media Strategy is responsible for leading the team that executes and delivers digital media campaigns, ensuring department-wide accuracy, pacing, and client ...

Manager, Digital Media Strategy Compensation: $115,000 to $135,000 Location :Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan ...

As a Director, Digital Strategy, you will serve as the day-to-day strategic lead and primary client ... Lead and manage client relationships with a high level of professionalism and strategic prowess ...

ABOUT YOU The Manager, Digital Media Strategy is responsible for leading the team that executes and delivers digital media campaigns, ensuring department-wide accuracy, pacing, and client ...

Manager, Digital Media Strategy

OR · On-site +1

$115K - $135K/yr

Manager, Digital Media Strategy Compensation: $115,000 to $135,000 Location : Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan ...

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Digital Strategy Manager information

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$66K

$111.7K

$168K

How much do digital strategy manager jobs pay per year?

As of Jun 5, 2026, the average yearly pay for digital strategy manager in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategy Manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

How does a Digital Strategy Manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What does a Digital Strategy Manager do?

A Digital Strategy Manager is responsible for developing and overseeing online marketing strategies that drive a company's digital presence and growth. They analyze market trends, set digital goals, and coordinate the implementation of campaigns across various digital platforms. Their role often involves collaborating with teams such as marketing, IT, and sales to ensure consistent messaging and optimal performance. Additionally, they monitor key performance indicators (KPIs) to measure the effectiveness of digital initiatives and adjust strategies as needed.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

More about Digital Strategy Manager jobs
What cities are hiring for Digital Strategy Manager jobs? Cities with the most Digital Strategy Manager job openings:
What are the most commonly searched types of Digital Strategy jobs? The most popular types of Digital Strategy jobs are:
Who are the top companies hiring for Digital Strategy Manager jobs? The top employers for Digital Strategy Manager jobs are:
What states have the most Digital Strategy Manager jobs? States with the most job openings for Digital Strategy Manager jobs include:
Infographic showing various Digital Strategy Manager job openings in the United States as of May 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.
Manager, Digital Strategy (Mattel Digital Studio)

Manager, Digital Strategy (Mattel Digital Studio)

Mattel

El Segundo, CA • On-site

Full-time

Posted 13 days ago


Mattel rating

8.1

Company rating: 8.1 out of 10

Based on 24 frontline employees who took The Breakroom Quiz


Job description

Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Mattel Digital Studios (MDS) is a cross-functional division that leverages digital innovation to amplify Mattel's iconic brands, expanding into digital gaming, interactive experiences, and emerging technologies. The MDS Strategy team functions as the central hub for strategy and insights across MDS ensuring the organization operates as "One Team" remains proactive, data-driven, and aligned with corporate priorities. We are at the forefront of MDS's next chapter of growth.
Job Description
The Opportunity:
Mattel is currently seeking a Manager to join the MDS Strategy team at our El Segundo, CA headquarters. This role will help to develop long-term strategic roadmaps, overseeing financial modeling, and ensuring operational efficiency across all MDS units. It is a unique opportunity to shape the digital future of Mattel, driving business growth through emerging technologies, digital transformation, and data-driven decision-making. The ideal candidate is an experienced strategist able to translate complex business challenges into actionable strategies and high-impact partnerships. Each member of this high-performing team plays a key role in shaping the future of digital at Mattel.
This position offers:
  • Significant opportunity for impact through shaping MDS's strategic roadmap and supporting key strategic priorities across the organization.
  • Access to MDS's executive leadership team and partnership with senior executives to drive business impact.
  • Exposure across the organization through cross-functional projects including marketing, finance, and studios teams
  • Competitive compensation and benefits.

What Your Impact Will Be:
Strategic Thought Partner
  • Define and execute MDS's long-term digital strategy, ensuring alignment with Mattel's corporate priorities.
  • Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities

Market Analysis and Competitive Intelligence
  • Conduct competitive intelligence, market trend analysis, and scenario planning to inform MDS's strategic roadmap.
  • Work closely with the Strategic Planning team to identify new growth areas, emerging business models, and expansion opportunities.

Business Strategy and Strategic Planning
  • Create and refine a multi-year MDS strategy aligned with corporate priorities
  • Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences.
  • Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models.

Qualifications
What We're Looking For:
  • BA / BS degree from a top-tier university.
  • 7+ years of total professional experience (5+ with an MBA) with 2+ years of post-MBA or equivalent work experience in management consulting, investment banking, private equity, or in-house strategy.
  • Track record of impact.
  • Proven strategic thinking and problem-solving skills.
  • Ability to work successfully in cross-functional teams and manage complex stakeholder groups.
  • Superior communication skills.
  • Prior digital gaming industry experience

Preferred Qualifications:
  • MBA or equivalent advanced degree
  • Consumer, Tech, and / or Entertainment industry experience

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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