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Digital Content Manager Jobs (NOW HIRING)

The Opportunity The Digital Content Manager drives top-of-funnel growth through a combination of content strategy, search visibility, and conversion optimization. This role leverages AI-assisted ...

WGEM is seeking a Digital Content Manager to lead day-to-day digital publishing across web, social, smartphone apps, and Smart TV apps. Reporting to the Digital News Director, you'll manage people ...

WGEM is seeking a Digital Content Manager to lead day-to-day digital publishing across web, social, smartphone apps, and Smart TV apps. Reporting to the Digital News Director, you'll manage people ...

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Digital Content Manager information

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$23K

$83.2K

$198.5K

How much do digital content manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for digital content manager in the United States is $83,220.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $92,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Content Manager vs Content Strategist?

AspectDigital Content ManagerContent Strategist
Primary FocusOverseeing content creation, publishing, and management across digital platformsDeveloping overall content plans and strategies to align with business goals
Skills & CertificationsContent management systems, SEO, digital marketing, project managementContent planning, SEO, analytics, branding
Work EnvironmentMarketing teams, digital agencies, media companiesMarketing departments, branding agencies, corporate communications

While both roles involve digital content, the Digital Content Manager primarily handles the execution and management of content, whereas the Content Strategist focuses on planning and developing overarching content strategies to meet business objectives.

What does a Digital Content Manager do?

A Digital Content Manager is responsible for planning, creating, publishing, and managing digital content across various online platforms, such as websites, social media, and blogs. They develop content strategies that align with business goals, oversee content production, and ensure consistency in brand messaging. Digital Content Managers often collaborate with writers, designers, and marketing teams to optimize content for search engines and audience engagement. Their role is crucial in driving online presence and supporting digital marketing initiatives.

What Is a Digital Content Manager?

A digital content manager is a marketing specialist who updates websites to include new products and product descriptions. As a digital content manager, you work closely with content creators to create copy that accurately describes products and entices customers to make a purchase. Your additional duties are to track site traffic and assess the success of your strategies. Qualifications for this career include job experience as a content writer, a bachelor’s degree in marketing or related field, and skills derived from work in e-commerce. You must also be a strong leader and possess the vision to understand trends in digital sales.

What are the key skills and qualifications needed to thrive as a Digital Content Manager, and why are they important?

To thrive as a Digital Content Manager, you need expertise in content strategy, SEO, digital marketing, and a background in communications or related fields. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically expected. Strong project management, creativity, and communication skills help you collaborate effectively and produce engaging content. These skills ensure content is optimized, aligns with brand goals, and drives audience engagement and growth.

How does a Digital Content Manager typically collaborate with other departments to execute content strategies?

A Digital Content Manager often works closely with marketing, design, and product teams to ensure content aligns with brand messaging and business goals. Regular meetings and cross-departmental planning sessions are common, allowing the manager to coordinate content calendars, integrate SEO best practices, and support campaigns. This collaborative environment helps ensure that content is consistent across platforms and effectively engages the target audience.
What cities are hiring for Digital Content Manager jobs? Cities with the most Digital Content Manager job openings:
What are the most commonly searched types of Digital Content jobs? The most popular types of Digital Content jobs are:
Who are the top companies hiring for Digital Content Manager jobs? The top employers for Digital Content Manager jobs are:
What states have the most Digital Content Manager jobs? States with the most job openings for Digital Content Manager jobs include:
Infographic showing various Digital Content Manager job openings in the United States as of July 2026, with employment types broken down into 58% Full Time, 22% Part Time, 1% Temporary, and 19% Contract. Highlights an 61% Physical, 3% Hybrid, and 36% Remote job distribution, with an average salary of $83,220 per year, or $40 per hour.

Digital Content Manager

CATALIS

Alpharetta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago


Job description

Description:

Who We Are

Catalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.


The Opportunity

The Digital Content Manager drives top-of-funnel growth through a combination of content strategy, search visibility, and conversion optimization. This role leverages AI-assisted content workflows and data-driven insights to scale high-performing content that attracts, engages, and converts public-sector audiences.


As the owner of the company website, this individual ensures content accuracy, compliance, and a high-performing user experience, partnering closely with a technical web developer contractor to implement enhancements and optimizations.

This role is critical to supporting B2G go-to-market (GTM) initiatives, long buying cycles, and vertical-specific strategies.


What You Will Do:


Content Strategy & Planning

  • Own and evolve the content strategy aligned to business goals, vertical priorities, and GTM initiatives
  • Develop and manage the editorial calendar across blogs, website, social, press releases, and campaign content
  • Partner with Vertical Marketing Leads to translate positioning, use cases, and launches into audience-ready content
  • Align content priorities with Demand Generation and Sales needs across long, multi-touch government buying cycles
  • Leverage AI tools to identify content gaps, trends (e.g., funding priorities, policy shifts), and scale content production


Content Creation & Thought Leadership

  • Own the company blog, including topic ideation, writing, editing, and publishing
  • Develop thought leadership content around government trends, compliance, policy impacts, and mission outcomes
  • Balance AI-assisted content creation with strong editorial oversight
  • Collaborate with internal SMEs (product, sales, customer success) and external contributors
  • Ensure consistent voice, tone, and alignment with brand and public-sector expectations


Website Ownership & Experience Optimization

  • Serve as the business owner of the company website (content, structure, UX, performance)
  • Own core website content including solution pages, vertical pages, use-case pages, and resource hubs
  • Ensure content reflects current product messaging and positioning
  • Define and prioritize the website roadmap
  • Partner with a technical web developer contractor to:
  • Implement updates and enhancements
  • Improve UX, page speed, and technical SEO


Search Visibility (SEO, AEO, GEO)

  • Own strategy for discoverability across SEO, AEO and GEO
  • Conduct keyword research and optimize content for government search intent and buyer questions
  • Use AI and SEO tools to:
  • Identify content opportunities and gaps
  • Cluster topics and optimize content structure
  • Continuously improve rankings, click-through rates, and organic traffic
  • Partner with technical resources to ensure best practices in:
  • Site speed
  • Mobile optimization
  • Crawlability and indexing


Conversion Rate Optimization (CRO)

  • Own content and website conversion performance, not just traffic
  • Design and execute A/B tests and experiments (headlines, CTAs, landing pages, layouts)
  • Optimize user journeys to improve:
  • Lead capture
  • Engagement
  • Funnel progression
  • Identify friction points and continuously improve conversion paths
  • Align with Demand Gen and Sales on conversion goals and funnel performance


Content Governance & Quality

  • Maintain editorial standards, brand voice, and tone consistency across all channels
  • Ensure all content meets accuracy, compliance, and clarity standards for public-sector audiences
  • Establish scalable workflows combining AI efficiency with human review
  • Measure content performance and provide insights to continually refine strategy


Analytics & Continuous Optimization

  • Track and analyze performance across content, SEO, website, and conversion metrics
  • Use tools such as Google Analytics, Search Console, heatmaps, SEO platforms, and AI analytics tools
  • Translate insights into a continuous experimentation and optimization roadmap
Requirements:

What You Will Need to Succeed


Qualifications

  • 5+ years in digital content, content marketing, or SEO roles
  • Strong expertise in content strategy, SEO, and website management
  • Experience in B2G, public sector, or regulated industries (or similar complex buyer environments) a plus
  • Experience using AI tools to scale content workflows and insights
  • Experience with conversion rate optimization (CRO) and performance-driven content
  • Strong writing, editing, and storytelling skills
  • Ability to align content to business outcomes and revenue impact
  • Proven ability to work cross-functionally across marketing, sales, and technical teams


Preferred

  • Familiarity with CMS platforms (WordPress, Webflow, Sitecore, etc.)
  • Working knowledge of:
  • Technical SEO
  • UX and digital journey design
  • Experimentation tools (A/B testing, heatmaps)
  • Experience managing external vendors or contractors


What we Offer

  • A dynamic and supportive work environment in a mission driven organization
  • Competitive salary and benefits package, including health, dental, vision insurance
  • Paid time off
  • HSA and FSA options
  • 401(k) plan with matching contributions
  • Paid parental leave
  • ABLE matching contributions for the disability community
  • Employer paid short term and long-term disability insurance and group term life insurance
  • Financial and legal assistance through our EAP (Employee Assistance Program)
  • Opportunities for personal development and career advancement with free access to unlimited courses via Udemy
  • The chance to make a significant impact on the delivery of government services and the lives of citizens


EEO Statement

We are an equal opportunity employer and value diversity. We are committed to an inclusive environment for all. All candidates will be considered based on qualifications, merit, and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.