Digital Content Manager Jobs in Texas (NOW HIRING)

About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KBTX:
KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For nearly 70 years, we've been the dominant choice for local news and entertainment. Our team produces nearly 40 hours of broadcast content each week, along with a constant presence online at KBTX.com.
KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. The station has won four consecutive Texas Association of Broadcasters' Bonner McLane Public Service awards, and in 2023 won a National Edward R. Murrow Award for Digital content. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.
The station has launched the careers of many well-known journalists, meteorologists and network executives, and takes pride in helping talent grow quickly into the nation's largest television markets. The work family of KBTX is made up of a group of dedicated, professional and passionate individuals who are the backbone of our daily mission.
Bryan-College Station, Texas is a community of more than 250,000 people and the largest single metro in the Waco-Temple-Bryan DMA. The twin cities have a unique small town feeling, but offer big city amenities, including a vibrant arts community, a city-wide, all-terrain trail system and world-class dining and nightlife. Bryan and College Station are routinely recognized as leaders in quality of life and as one of the fastest-growing communities in the country.
College Station is home to Texas A&M University, the nation's largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside celebrating at tailgates during football weekends. Learn more about KBTX at www.kbtx.com.
Job Summary/Description:
KBTX News 3 is seeking a motivated digital manager to serve as the station's Digital Content Manager. The Digital Content Manager will oversee KBTX.com and a robust group of social platforms. They are responsible for supervising and coordinating KBTX's digital properties with a focus on maintaining the station's leading edge in digital content.
Duties/Responsibilities include (but are not limited to):
• KBTX News 3 is seeking a motivated digital manager to serve as the station's Digital Content Manager.
• The Digital Content Manager will oversee KBTX.com and a robust group of social platforms.
• They are responsible for supervising and coordinating KBTX's digital properties with a focus on maintaining the station's leading edge in digital content.
• A successful candidate will develop and implement a competitive digital strategy focused on growing available content and audience.
• The Digital Content Manager will work side-by-side with news management, producers, anchors, and reporters.
• The DCM will be responsible for training staff, establishing best practices, and creating an environment that actively engages all newsroom employees in digital and social participation through accountability.
• The DCM will also spearhead the implementation of a digital-exclusive content channel with a focus on delivering timely and relevant content to our Connected TV audience.
• The Digital Content Manager works within the news department and reports to the News Director.
Qualifications/Requirements:
• Significant experience in digital analytics and planning for digital content
• A proven record of success in production and distribution of digital content
• Proven leadership skills and excellent news judgment
• Success in growing an organization's social and digital footprint, especially within key demographics
• Strong writing skills and a background in digital news
• A community-minded spirit and vision to expand the stations' outreach through impactful events
• A passion for production and storytelling, combined with an unwavering commitment to journalistic ethics and standards
• Ability to work with all digital specialists to ensure social media growth
• Ability to teach and lead by example while using the latest technology
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KBTX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.