ZipRecruiter

Log In

1

Demand Generation Jobs (NOW HIRING)

Praetorian

Demand Generation Expert

Who We Are Looking For We are looking for a Demand Generation Expert who builds things end to end and doesn't wait for permission to start. You're not a campaign coordinator. You're an operator ...

Rogo

Demand Generation Lead

New York, NY · On-site

$175K - $265K/yr

Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline ...

Stellar IT Group

Demand Generation Specialist

Miami, FL · On-site

Demand Generation Specialist - Hubspot/ Marketing Admin/Engineer fully onsite- Miami, FL Contract-to-Hire - 6 months Position Overview We are seeking a highly skilled and analytical Demand Generation ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · Remote

Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue. * Ensure we are focused on the right accounts, and the ...

Akkadian Labs, LLC.

Demand Generation Manager

Hoboken, NJ · On-site

$110 - $150/hr

Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue. * Ensure we are focused on the right accounts, and the ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · Remote

Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue. * Ensure we are focused on the right accounts, and the ...

Akkadian Labs, LLC.

$110 - $150/hr

Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue. * Ensure we are focused on the right accounts, and the ...

Akkadian Labs

Demand Generation Manager

Hoboken, NJ · On-site +1

Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue. * Ensure we are focused on the right accounts, and the ...

Vizcom Technologies, Inc.

$170 - $190/hr

Demand Generation Lead This role reports to the Head of Marketing and is required to be in the office 3 days per week. Who We Are At Vizcom, we're reimagining how physical products are designed by ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Lorikeet

Demand Generation

About the role and you We're hiring a Demand Generation Lead to own pipeline generation for North America. Today, demand gen at Lorikeet is spread across several people who each carry a piece of it ...

LiveKit Incorporated

$70 - $110/hr

You'll thrive as a Demand Generation Manager if you: * are obsessed with making the best product for our customers * are known as the go-to person for tackling tough problems * work hard and can ...

Demand Factor

Director of Demand Generation

Miami, FL · On-site +1

Precision-targeted outreach for high-value accounts. - Demand Generation: Custom programs built to fill every stage of your pipeline. - Lead Nurturing: Strategic engagement sequences to move ...

Aidaptive

Marketing & Demand Generation

Demand Generation responsibilities include: * Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization * Own the implementation of marketing ...

Hyland

AVP Demand Generation

$230K/yr

Overview AVP, Demand Generation, Healthcare Location: United States Work Arrangement: Remote About the Role The AVP, Demand Generation, Healthcare is responsible for driving pipeline performance ...

Rippling

Demand Generation Manager

Manhattan, NY · On-site

$122 - $152/hr

Demand Generation ManagerRippling New York, New York, United States About this position About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the ...

Zania, Inc

Growth & Demand Generation

Palo Alto, CA · On-site

Growth & Demand Generation Why Zania Every enterprise spends millions of dollars on Governance, Risk, and Compliance (GRC). It's one of the most critical, yet universally painful, parts of running a ...

Pipl

Director Demand Generation

This leader will own the end-to-end demand generation engine, driving pipeline growth, accelerating revenue, and aligning marketing with sales through integrated go-to-market (GTM) programs. The ...

Right Side Up

Demand Generation Consultant

Austin, TX · On-site +1

About the Role We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline ...

previous page

Showing results 41-60

All JobsBusiness JobsDemand Generation Jobs

Demand Generation information

See salary details

$28.5K

$66.3K

$116K

How much do demand generation jobs pay per year?

As of Sep 6, 2026, the average yearly pay for demand generation in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What is demand generation?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What does a typical day look like for someone working in demand generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What are the key skills and qualifications needed to thrive in demand generation, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What is an example of demand generation?

Demand generation is a demand generation specialist's role in creating awareness and interest in a company's products or services through marketing strategies such as content marketing, email campaigns, social media, and events. An example includes launching a targeted email campaign to nurture leads and increase product inquiries. These activities aim to generate qualified leads and support sales growth.
More about Demand Generation jobs

What cities are hiring for Demand Generation jobs?

Cities with the most Demand Generation job openings:

What are the most commonly searched types of Demand Generation jobs?

The most popular types of Demand Generation jobs are:

What states have the most Demand Generation jobs?

States with the most job openings for Demand Generation jobs include:

What job categories do people searching Demand Generation jobs look for?

The top searched job categories for Demand Generation jobs are:

Demand Generation jobs near you
Infographic showing various Demand Generation job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, 32% Part Time, and 1% Contract. Highlights an 65% Physical, 2% Hybrid, and 33% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.

Demand Generation Expert

Praetorian

Remote

Full-time

Re-posted 6 days ago

Job description

We Are Praetorian
Praetorian is defined by raw intensity, fearless candor, and a relentless drive. This is who we are.
We are looking for high-performing, mission-aligned individuals. We prioritize performance over politics and purpose over transaction. This environment is built for those who seek ownership and impact.
Is Praetorian the right fit for you? If you are someone who obsesses over the problem, defaults to open communication, and wants to work with a team that refuses to accept mediocrity-then you have found your home.
The Mission
Praetorian is an expert-driven offensive security company. Our mission is to prevent breaches before they occur. We help organizations shift from an "assume breach" mentality to adopting offensive security as a core strategy of prevention.
We don't just find bugs; we solve the root cause. We are building a future without compromise, and we need people who run toward the fire.
Who We Are Looking For We are looking for a Demand Generation Expert who builds things end to end and doesn't wait for permission to start. You're not a campaign coordinator. You're an operator - someone who sees the pipeline gap, engineers the solution, and ships it before someone else has finished defining the problem. You believe great marketing is built, not managed, and that AI is the most powerful tool in your stack.
How You Operate You move fast, learn on your own, and find a way through blockers rather than stopping at them. You prioritize pipeline impact over activity metrics and choose clarity over complexity in everything you build. We look for marketers with a bias for action - people who own the funnel end to end, build around constraints, and are as comfortable pulling analytics as they are writing copy. You reach for AI and automation instinctively, using them to build at a speed and scale that would otherwise require a full team behind you.
How are you using AI today in your current role? What specific tools are you using? If applicable, show us your last AI experiment.
What You Will Own
  • Own the Pipeline: Independently build and execute multi-channel demand generation programs - from audience targeting through nurture sequences - that consistently deliver qualified pipeline aligned to our Ideal Customer Profile.
  • Drive Full-Funnel Strategy: Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it.
  • Activate ABM: Build and optimize Account Based Marketing programs targeting enterprise security buyers - CISOs, Security Engineers, and DevOps leaders - at Fortune 500 organizations.
  • Operationalize Intent: Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts.
  • Build With AI: Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's - this is your primary lever, not a bonus capability.
  • Report What Matters: Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth.
  • Partner With Sales: Maintain tight alignment between demand programs and pipeline goals - reducing CAC while increasing qualified lead volume quarter over quarter.

What You Bring
  • The Foundation: 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions.
  • Technical Fluency: Strong working knowledge of digital marketing platforms and tools - hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics.
  • AI-Native Execution: Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods - not just familiarity, but active use.
  • Analytical Instincts: Comfort with test statistics, experimental design, and campaign optimization - you make decisions from data and you build the dashboards yourself.
  • The "Plus One" Edge: Prior experience in cybersecurity or a technical B2B environment. Experience running ABM programs at scale. Familiarity with buyer intent platforms and how to operationalize those signals. Certifications in digital marketing or related fields. A Bachelor's in Marketing, Business Administration, or a related field.

If This Position Is Wildly Successful, In One Year You Will Have:
  • Built and scaled a multi-channel demand generation engine that consistently delivers qualified pipeline aligned to our Ideal Customer Profile, with clear funnel math from MQL through closed-won revenue
  • Reduced Customer Acquisition Cost while increasing qualified lead volume, demonstrating measurable ROI across paid, organic, and ABM channels
  • Established a repeatable campaign framework - from audience targeting through nurture sequences - that the team can operationalize and scale without starting from scratch each quarter
  • Delivered executive-ready dashboards and reporting that tie marketing activity directly to pipeline and revenue, giving leadership confidence in marketing's contribution to growth
  • Activated buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates
  • Integrated AI tools into the demand gen stack in ways that meaningfully increased campaign velocity, improved personalization at scale, and freed up time for higher-leverage strategic work
  • Become the go-to expert on our technical buyer personas, translating their pain points into campaigns that resonate and convert

Why Praetorian?
We offer a culture built on high performance and deep ownership.
  • Elite Talent: Work alongside the top 1% of the industry-composed exclusively of high performers who raise the bar.
  • Our DNA: We are defined by action, grit, and uncompromising transparency. We move fast, take on hard problems, and choose clarity over comfort-because that's how meaningful work gets done.
  • Impact: Your work directly protects the world's most critical organizations.

Want to go deeper? Explore our New Hire Survival Guide to dive into Praetorian's mission, vision, values, and culture.

Apply