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Demand Generation Jobs in Connecticut (NOW HIRING)

Directive

$80K - $85K/yr

Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point. We move fast. We think boldly. We hire ...

Directive

$80K - $85K/yr

This role is listed internally as Demand Generation Manager * About The Role We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this ...

Wüsthof Gmbh

Demand Planner

Milford, CT · On-site

Lead the demand planning process from data collection to forecast generation, analysis, and alignment across departments. * Partner with Sales, Operations, and Supply Chain teams to develop monthly ...

Marmon

Key Account Manager, NAA

West Haven, CT · On-site

$110K - $125K/yr

Support OEM value-creation and demand-generation initiatives by managing customer inputs, launch assumptions, aftermarket opportunities, and commercial execution plans. * Maintain accurate pipeline ...

Marmon

Key Account Manager, Global OEM

West Haven, CT · On-site

$110K - $125K/yr

Support OEM value-creation and demand-generation initiatives by managing customer inputs, launch assumptions, aftermarket opportunities, and commercial execution plans. * Maintain accurate CRM, ...

Simplify Compliance

Marketing Manager

Old Saybrook, CT · On-site

Feed customer insights into demand generation planning and content strategy Additional Responsibilities * Additional duties as assigned. Critical Competencies: * Ownership & Execution - Demonstrates ...

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Demand Generation information

See Connecticut salary details

$27.1K

$63K

$110.3K

How much do demand generation jobs pay per year?

As of Aug 11, 2026, the average yearly pay for demand generation in Connecticut is $63,041.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,100.00 and $79,000.00 per year, depending on experience, location, and employer.

What is an example of demand generation?

Demand generation is a demand generation specialist's role in creating awareness and interest in a company's products or services through marketing strategies such as content marketing, email campaigns, social media, and events. An example includes launching a targeted email campaign to nurture leads and increase product inquiries. These activities aim to generate qualified leads and support sales growth.

What is demand generation?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What are the key skills and qualifications needed to thrive in demand generation, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What does a typical day look like for someone working in demand generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What are the most commonly searched types of Demand Generation jobs in Connecticut? The most popular types of Demand Generation jobs in Connecticut are:
What are popular job titles related to Demand Generation jobs in Connecticut? For Demand Generation jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Demand Generation jobs in Connecticut look for? The top searched job categories for Demand Generation jobs in Connecticut are:
Demand Generation jobs near you
Infographic showing various Demand Generation job openings in Connecticut as of August 2026, with employment types broken down into 71% Full Time, 27% Part Time, and 2% Contract. Highlights an 65% Physical, 2% Hybrid, and 33% Remote job distribution, with an average salary of $63,041 per year, or $30.3 per hour.

Demand Generation Specialist - Marketing

Union Savings Bank

Danbury, CT

Full-time

Re-posted 10 days ago

Job description

The Demand Generation Specialist will be responsible for generating and nurturing qualified consumer and business lending opportunities through marketing automation, audience segmentation, lifecycle marketing, landing page optimization, and performance analysis. This role focuses on improving SMB/commercial lending lead quality, increasing consumer loan applications and conversions, and supporting wealth management and future new-to-bank acquisition efforts. The position works closely with Marketing leadership and business-line stakeholders to improve lead quality, strengthen nurture programs, optimize conversion paths, and better understand which marketing activities are driving results.

Lead Generation & Lifecycle Marketing

  • Execute lead generation, lead nurture, and lifecycle marketing programs that improve lead quality, engagement, and conversion for consumer and business banking products.
  • Build and maintain automated workflows, email campaigns, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
  • Partner with business-line stakeholders to improve lead quality, lead readiness, and marketing-qualified lead (MQL) performance while supporting new-to-bank acquisition efforts.

Conversion Optimization & Audience Development

  • Optimize landing pages, forms, and digital conversion paths to improve lead capture, application completion, and overall campaign performance.
  • Utilize customer, prospect, and behavioral data to improve audience targeting, segmentation, and campaign effectiveness.
  • Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.

Reporting, Analysis & Collaboration

  • Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
  • Support source tracking, lead attribution, and reporting efforts using marketing automation, website analytics, and business data sources.
  • Collaborate with internal stakeholders and external partners to ensure marketing programs are effectively executed, measured, and compliant with established governance standards.

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