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Demand Generation Jobs (NOW HIRING)

EDB

Lead, Demand Generation

This role sits within the demand generation team, reporting to the Director of Demand Generation, working in close alignment with web, content marketing, and product marketing - focused on reaching ...

Apollo GraphQL

Demand Generation Lead

$160K - $189K/yr

Apollo is looking for a demand generation leader to build and own a program that doesn't fully exist yet. This is not a role where you step into a mature function and optimize at the margins. You ...

GLORY

Demand Generation Manager

Lisle, IL · On-site

$80K - $100K/yr

Demand Generation Manager Department: Marketing - Business Innovation Employment Type: Permanent - Full Time Location: United States/Lisle, IL Reporting To: VP, Marketing Compensation: $80,307 - $100 ...

Zenlayer

Demand Generation Manager

Diamond Bar, CA

We're seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in Los Angeles. Reporting directly to the VP of Marketing, the Demand Generation Manager ...

GLORY

Demand Generation Manager

Lisle, IL · On-site +1

We're looking for a dynamic and forward-thinking Demand Generation Manager to join our growing team. This hybrid role is ideal for someone who thrives in top-of-funnel acquisition-building programs ...

Orkes

Demand Generation Manager

$85K - $105K/yr

As a Demand Generation Manager , you will play a critical role in executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth. You'll leverage ...

Velosio

Demand Generation Manager

Atlanta, GA

The Demand Generation Manager reports directly to the Director of Strategic Marketing and is responsible for driving net new pipeline creation, acceleration, and ultimately bookings and revenue ...

TRG Screen

Demand Generation Manager

OR · Remote

The Role TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch ...

Velosio

Demand Generation Manager

Atlanta, GA · On-site

The Demand Generation Manager reports directly to the Director of Strategic Marketing and is responsible for driving net new pipeline creation, acceleration, and ultimately bookings and revenue ...

Rogo

Demand Generation Lead

New York, NY · On-site

Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline ...

eko

Demand Generation Manager

New York, NY · On-site

$120K - $150K/yr

Want to learn more about eko, visit eko.com About the Role As our Demand Generation Manager, you will be the engine behind eko's digital marketing execution. Shifting from a referral-driven growth ...

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Demand Generation information

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$28.5K

$66.3K

$116K

How much do demand generation jobs pay per year?

As of Jun 13, 2026, the average yearly pay for demand generation in the United States is $66,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,000.00 and $83,000.00 per year, depending on experience, location, and employer.

What is an example of demand generation?

Demand generation is a demand generation specialist's role in creating awareness and interest in a company's products or services through marketing strategies such as content marketing, email campaigns, social media, and events. An example includes launching a targeted email campaign to nurture leads and increase product inquiries. These activities aim to generate qualified leads and support sales growth.

What jobs will no longer exist in 2030?

Demand Generation roles are unlikely to disappear by 2030, but some traditional marketing jobs such as print advertising and direct mail may decline due to digital transformation. Automation and AI tools are expected to replace certain manual tasks, leading to the reduction of roles focused solely on repetitive outreach, while strategic and data-driven positions will remain essential.

What is a Demand Generation job?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What are the key skills and qualifications needed to thrive in the Demand Generation position, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What job is most in demand right now?

Demand Generation roles are currently highly sought after as companies focus on expanding their customer base and revenue. These positions often require skills in digital marketing, data analysis, and marketing automation tools like HubSpot or Marketo. The demand is driven by the need for strategic marketing to support business growth in competitive markets.

What does a typical day look like for someone working in Demand Generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What job makes $10,000 a month without a degree?

Demand generation roles, such as digital marketing or sales positions, can potentially earn $10,000 a month through commissions, bonuses, or high-level freelance work, especially with strong skills in marketing tools, analytics, and lead generation strategies. Success often depends on experience, network, and performance rather than formal education alone.
More about Demand Generation jobs
What cities are hiring for Demand Generation jobs? Cities with the most Demand Generation job openings:
What are the most commonly searched types of Demand Generation jobs? The most popular types of Demand Generation jobs are:
What states have the most Demand Generation jobs? States with the most job openings for Demand Generation jobs include:
What job categories do people searching Demand Generation jobs look for? The top searched job categories for Demand Generation jobs are:
Demand Generation jobs near you
Infographic showing various Demand Generation job openings in the United States as of June 2026, with employment types broken down into 62% Full Time, 33% Part Time, and 5% Contract. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $66,269 per year, or $31.9 per hour.
Demand Generation Lead

Demand Generation Lead

Lutron Electronics Co., Inc

Conshohocken, PA

Full-time

Posted 11 days ago

Lutron Electronics rating

8.3

Company rating: 8.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

23rd of 139 rated electronics manufacturers

Job description

Overview

At Lutron, we believe exceptional marketing drives meaningful engagement and measurable growth. As a global leader in lighting control and smart building solutions, we’re seeking a Demand Generation Lead in Coopersburg, PA to scale our commercial pipeline and influence key markets. In this role, you’ll execute integrated, multi-channel campaigns—leading paid media, digital programs, and lead nurturing strategies—to convert interest into qualified opportunities. Partnering closely with marketing and sales, you’ll align campaign execution with pipeline performance. Success requires proven B2B demand generation experience, strong marketing automation expertise, and a data-driven, hands-on approach to driving results.


Responsibilities
  • Execute integrated demand generation campaigns to drive qualified pipeline across commercial segments
  • Translate strategy into high-impact campaign plans with clear lead and conversion targets
  • Lead multi-channel programs including paid media, digital, partner, events, and nurture initiatives
  • Own lead management, including lifecycle stages, scoring, qualification, and routing
  • Design and scale automated nurture programs and personalized customer journeys
  • Drive pipeline acceleration through remarketing, re-engagement, cross-sell, and retention initiatives
  • Analyze funnel and campaign performance to optimize conversion and maximize ROI
  • Develop dashboards and reporting to track pipeline contribution and marketing effectiveness
  • Optimize marketing automation and CRM systems for scalability, segmentation, and data integrity

Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Minimum cumulative GPA of 3.00 for each degree earned OR 10+ years of relevant professional experience
  • 6–10 years of B2B marketing experience, with a focus on demand generation, digital marketing, or lead management
  • Proven success executing multi-channel campaigns that drive qualified leads and pipeline growth
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Eloqua) and CRM systems (e.g., Salesforce)
  • Proven expertise in lead nurturing, segmentation, lifecycle management, and lead-to-sales handoff processes
  • Highly organized with the ability to manage multiple initiatives and deadlines
  • Proven analytical skills with experience measuring campaign performance and pipeline impact

Preferred Qualifications

  • Experience in long or complex B2B sales cycles
  • Ability to build dashboards and reporting frameworks for marketing performance
  • Proven cross-functional collaboration with marketing, sales, and business stakeholders
  • Demonstrated test-and-learn mindset with a focus on continuous optimization

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent.  Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com. 

Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.

#LI-CN1

Qualifications:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Minimum cumulative GPA of 3.00 for each degree earned OR 10+ years of relevant professional experience
  • 6–10 years of B2B marketing experience, with a focus on demand generation, digital marketing, or lead management
  • Proven success executing multi-channel campaigns that drive qualified leads and pipeline growth
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Eloqua) and CRM systems (e.g., Salesforce)
  • Proven expertise in lead nurturing, segmentation, lifecycle management, and lead-to-sales handoff processes
  • Highly organized with the ability to manage multiple initiatives and deadlines
  • Proven analytical skills with experience measuring campaign performance and pipeline impact

Preferred Qualifications

  • Experience in long or complex B2B sales cycles
  • Ability to build dashboards and reporting frameworks for marketing performance
  • Proven cross-functional collaboration with marketing, sales, and business stakeholders
  • Demonstrated test-and-learn mindset with a focus on continuous optimization

Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent.  Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com. 

Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.

#LI-CN1

Education:UNAVAILABLEEmployment Type: FULL_TIME

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