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Demand Generation Jobs in Washington, DC (NOW HIRING)

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Senior Manager, Demand Generation Location: Washington, DC; (Hybrid, after 60 days in-person) Status: Full-time; Exempt Reports to: VP of International Marketing Direct Reports: Events & Field ...

Mondo

Senior Demand Generation Manager

Centreville, VA · Remote

$110K - $135K/yr

Senior Demand Generation Manager Location-Type: Remote (Occasional travel) Start Date Is: ASAP Duration: Permanent/Direct Hire Annual Base Salary Range: $110,000 - $135,000 Bonus: 10% annual bonus ...

Comply

VP, Demand Generation

Arlington, VA · On-site

$155K - $185K/yr

Comply is looking for a VP of Demand Generation to lead our enterprise pipeline engine. This is a senior leadership role responsible for building and running a high-performance demand generation ...

Comply

VP, Demand Generation

Arlington, VA · On-site

$155 - $185/hr

Comply is looking for a VP of Demand Generation to lead our enterprise pipeline engine. This is a senior leadership role responsible for building and running a high-performance demand generation ...

Emmes

Events & Demand Generation Lead

Rockville, MD · On-site +1

Events & Demand Generation Lead Location: US Remote Travel: Yes (roughly 15-20% of the year domestic & international) Emmes Group: Building a better future for us all. Emmes Group is transforming the ...

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Demand Generation information

See Washington, DC salary details

$32.3K

$75K

$131.3K

How much do demand generation jobs pay per year?

As of Aug 24, 2026, the average yearly pay for demand generation in Washington, DC is $75,029.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,200.00 and $94,000.00 per year, depending on experience, location, and employer.

What is demand generation?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What does a typical day look like for someone working in demand generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What are the key skills and qualifications needed to thrive in demand generation, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What is an example of demand generation?

Demand generation is a demand generation specialist's role in creating awareness and interest in a company's products or services through marketing strategies such as content marketing, email campaigns, social media, and events. An example includes launching a targeted email campaign to nurture leads and increase product inquiries. These activities aim to generate qualified leads and support sales growth.

What are the most commonly searched types of Demand Generation jobs in Washington, DC?

The most popular types of Demand Generation jobs in Washington, DC are:

What are popular job titles related to Demand Generation jobs in Washington, DC?

For Demand Generation jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Demand Generation jobs in Washington, DC look for?

The top searched job categories for Demand Generation jobs in Washington, DC are:

Demand Generation jobs near you
Infographic showing various Demand Generation job openings in Washington, DC as of August 2026, with employment types broken down into 68% Full Time, 29% Part Time, and 3% Contract. Highlights an 68% Physical, 3% Hybrid, and 29% Remote job distribution, with an average salary of $75,029 per year, or $36.1 per hour.

Demand Generation Specialist

Bloomberg Industry Group

Arlington, VA • On-site

$100K - $120K/yr

Other

This job post has expired today. Applications are no longer accepted.

Job description

The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.

Key Responsibilities:

  • Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline

  • Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.

  • Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations

  • Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution

  • Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact

  • Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.

  • Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness

  • Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression

  • Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.

  • Support forecasting efforts by providing campaign performance insights and pipeline projections

You need to have:

  • Bachelor's degree in Marketing or related field, or equivalent work experience

  • 5-7 years of marketing or related experience

  • Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact

  • Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization

  • Experience managing campaign performance metrics, including pipeline contribution and ROI

  • Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results

  • Experience working in a results-driven, performance-oriented environment with accountability for meeting targets

Compensation Range:

$100,000.00-$120,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.


Equal Opportunity


Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").

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