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How much do dealer sales rep jobs pay per year?

As of Aug 18, 2026, the average yearly pay for dealer sales rep in the United States is $50,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What is a dealer sales rep?

A Dealer Sales Rep, or Dealer Sales Representative, is a professional responsible for managing relationships and sales between manufacturers or wholesalers and retail dealers. Their main duties include promoting products, negotiating deals, providing product training, and ensuring dealers are meeting sales targets. Dealer Sales Reps often serve as the primary point of contact for dealers, helping them with inventory, marketing support, and after-sales service. They play a crucial role in expanding a manufacturer's market reach by ensuring products are available and well-represented at various retail locations.

What are the key skills and qualifications needed to thrive as a dealer sales rep?

To thrive as a Dealer Sales Rep, you need strong sales acumen, negotiation abilities, and a solid understanding of the products or services being sold, often supported by a background in business or sales-related fields. Familiarity with customer relationship management (CRM) systems, inventory management software, and industry-specific sales platforms is highly valuable. Exceptional interpersonal skills, persistence, and effective communication set top performers apart in this role. These skills are crucial for building relationships with dealers, closing deals efficiently, and achieving sales targets in a competitive environment.

What are some common challenges faced by dealer sales reps when building relationships with new dealerships?

Dealer Sales Reps often encounter challenges such as establishing trust with new dealerships, understanding the unique needs of each dealer, and differentiating their products in a competitive market. It requires strong communication skills, persistence, and in-depth product knowledge to demonstrate value and build long-term partnerships. Success in this role often depends on the ability to quickly adapt to different dealership cultures and maintain consistent follow-up while balancing multiple accounts.

What is the difference between Dealer Sales Rep vs Sales Associate?

AspectDealer Sales RepSales Associate
CredentialsHigh school diploma; some roles may prefer automotive or industry-specific certificationsHigh school diploma or equivalent; certifications vary by industry
Work EnvironmentAutomotive dealerships, equipment dealerships, or similar sales settingsRetail stores, showrooms, or sales floors across various industries
Employer & Industry UsagePrimarily in automotive, machinery, or equipment salesRetail and service industries, including electronics, apparel, and more
Common Search & ComparisonYesYes

The main difference between a Dealer Sales Rep and a Sales Associate lies in their industry focus and work environment. Dealer Sales Reps typically work in automotive or equipment dealerships, focusing on vehicle or machinery sales, while Sales Associates work across various retail sectors. Both roles require similar credentials but differ in industry-specific knowledge and customer interaction settings.

How to become a dealer sales representative at a dealership?

To become a dealer sales representative, candidates typically need a high school diploma or equivalent, strong communication skills, and sales experience. Many dealerships prefer candidates who understand automotive products and have a valid driver's license; some roles may require industry-specific certifications or training. Building relationships with dealerships and gaining product knowledge can improve job prospects in this field.
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Dealer Sales Rep jobs near you
Infographic showing various Dealer Sales Rep job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $50,000 per year, or $24 per hour.

Kitchen and Bath Dealer- Outside Sales Representative

Richelieu Hardware

Kansas City, MO • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Richelieu Hardware rating

7.3

Company rating: 7.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

***CANDIDATE MUST LIVE IN THE LOCAL SALES TERRITORY
Company Overview
Richelieu is a leading North American distributor, importer, and manufacturer of specialty hardware and complementary products. Our products are targeted to an extensive customer base of kitchen and bathroom cabinet, storage and closet, home furnishing and office furniture manufacturers, door and window, residential and commercial woodworkers, and hardware retailers including renovation superstores. Richelieu offers customers a broad mix of high-end products sourced from manufacturers worldwide. With over 150,000 product offerings, 112 locations in North America, and a state-of-the-art field force that passionately serves over 110,000 customers, Richelieu continues to stand in the forefront of a dynamic and ever-changing industry.
Since 1968, Richelieu has understood the significance and impact of a strong set of Core Values. Richelieu stands behind these Five Core Values that serve as the guiding principles of everything we do: Customer Focus, Innovation, Performance, Respect/Integrity/Ethics, and Ownership.
These values are what allow us to achieve Our Mission: to enable our customers to profitably grow their businesses through the design and creation of exceptional kitchens, closets, and storage spaces.
Our Opportunity
We are currently seeking a Kitchen & Bath Dealer Sales Representative to take responsibility for growing our Kitchen & Bath Dealer segment.
Territory will include Kansas City, MO, St Louis, MO and surrounding area.
Candidate must live in the local sales territory.
Being a member of the Richelieu team means that you are part of something bigger than just yourself. As a growing and winning international organization that places emphasis on its people and culture, its career development opportunities, and the realization that healthy living is in part achieved by the proper balance of work and home, we are excited to be a company that our employees are passionate about! More can be found out about us at Richelieu.com as well as Richelieu YouTube.
Key Responsibilities
As a critical and meaningful role within the Richelieu organization, the Kitchen & Bath Dealer Sales Representative is responsible for the overall relationship and management of day-to-day sales activities towards Kitchen & Bath dealers in his/her provided territory. You will successfully manage the sales of Richelieu's premium solutions through structured consultative sales discussions, ultimately serving as a business advisor towards your clients. By positioning yourself as an indispensable resource, you will enable your clients to solve problems and increase business results. In turn, you will be building a thriving business of your own.
  • Identify key major account opportunities within the Kitchen & Bath Dealer segment, driving substantial sales growth in the region
  • Schedule and hold face-to-face as well as virtual meetings with new and existing customers, learning about their business and how Richelieu product solutions can enhance their results
  • Maintain accountability for the growth of your provided territory, both through new customer acquisition as well as the development of existing relationships
  • Identify and analyze past buying patterns of current accounts, and brainstorm ways to become their stronger, more inclusive supplier
  • Provide a state-of-the-art customer service experience, positioning yourself as their desired one-stop-shop
  • Educate yourself on, and continuously stay up to date with, Richelieu's product offerings as well as ever-changing market conditions and competitive analysis
  • Hold responsibility for system information and reporting in CRM application

What We Are Looking For
  • Successful solutions/consultative-based outside sales experience towards the Kitchen & Bath dealer segment
  • Passionate, proactive, coachable, strong work ethic
  • Ability to schedule and manage your own time, delivering on the activities that produce results
  • Exceptional communication and interpersonal skills
  • Developed analytical, planning, organizing, and monitoring skills
  • Experience in Customer Relationship Management (CRM) software an asset
  • University degree preferred, but not required
  • Proficiency with Microsoft Office applications; must be able to effectively use Excel, Word, Outlook for daily responsibilities and tasks
  • This position may occasionally involve lifting/pushing/carrying items up to 50 pounds

Compensation and Benefits
  • Competitive market-based salary plus monthly, quarterly, and annual commissions
  • Monthly car allowance and covered fuel
  • Business expense reimbursement
  • Group insurance program (medical, dental, vision, life, disability, etc.)
  • Employee Stock Purchase Plan with employer matching
  • 401(K) with employer matching
  • Company smart phone
  • Paid vacation time, sick days, and holidays

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