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Dealer Consultant Jobs (NOW HIRING)

Dealer Advisor

New York, NY ยท On-site +1

$113K - $120K/yr

This role requires extensive travel with in-person Dealership consultations * Leadership Responsibilities * Support departmental goals and other operational activities in partnership with leadership

This role requires extensive travel with in-person Dealership consultations * Leadership Responsibilities * Support departmental goals and other operational activities in partnership with leadership

Technical Advisor II

Kennesaw, GA ยท On-site

$107K - $107K/yr

Minimum 3 years experience as a Marine/powersports dealer consultant, field service representative or equivalent industry or related experience. * Prior wholesale or distributor experience preferred.

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Dealer Consultant information

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$10

$49

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How much do dealer consultant jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for dealer consultant in the United States is $49.72, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $62.50 per hour, depending on experience, location, and employer.

What is the difference between Dealer Consultant vs Sales Associate?

AspectDealer ConsultantSales Associate
Required CredentialsHigh school diploma or equivalent; industry-specific certificationsHigh school diploma or equivalent; sales training often provided
Work EnvironmentDealerships, automotive showrooms, client meetingsShowrooms, retail floors, customer interactions
Employer & Industry UsageAutomotive dealerships, vehicle salesRetail stores, automotive sales, various retail sectors
Common Search & ComparisonDealer Consultant vs Sales Associate

The main difference between a Dealer Consultant and a Sales Associate lies in their roles and responsibilities. Dealer Consultants typically focus on providing expert advice, building customer relationships, and guiding clients through the vehicle purchasing process. Sales Associates primarily handle direct sales, customer inquiries, and closing deals. While both roles require strong communication skills and industry knowledge, Dealer Consultants often have more specialized training and focus on long-term customer satisfaction, making them a more consultative position within the dealership.

What is a dealer consultant?

Dealer Consultants are professionals who work with automotive dealerships to help improve their business operations, sales strategies, and customer service practices. They analyze dealership performance, provide advice on inventory management, marketing, and process optimization, and often recommend technology solutions or training programs. Dealer Consultants may be employed by consulting firms, manufacturers, or work independently, and their goal is to help dealerships increase profitability and efficiency.

How does a dealer consultant typically collaborate with dealership staff to improve sales performance?

Dealer Consultants work closely with dealership management and sales teams to identify areas for improvement in sales processes, customer service, and inventory management. They often conduct on-site assessments, provide training sessions, and recommend tailored strategies based on market trends and dealership needs. Regular meetings and progress reviews are common, ensuring that all stakeholders are aligned and that new practices are effectively implemented. This collaborative approach helps dealerships achieve their sales goals while fostering long-term partnerships.

What are the key skills and qualifications needed to thrive as a dealer consultant?

To thrive as a Dealer Consultant, you need a strong background in sales, automotive industry knowledge, and business development, often supported by a relevant degree or equivalent experience. Familiarity with dealership management systems (DMS), CRM software, and sales analytics tools is commonly required. Excellent communication, negotiation, and relationship-building skills help set top performers apart. These competencies are crucial for effectively advising dealerships, driving sales performance, and building long-term client partnerships.
More about Dealer Consultant jobs
What cities are hiring for Dealer Consultant jobs? Cities with the most Dealer Consultant job openings:
What states have the most Dealer Consultant jobs? States with the most job openings for Dealer Consultant jobs include:
Infographic showing various Dealer Consultant job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 7% Part Time, and 6% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $103,425 per year, or $49.7 per hour.

Career Opportunities: Dealer Consultant - RALEIGH / RICHMOND (9151)

FordDirect

Richmond, VA โ€ข On-site

$85K - $110K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

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Job description

FordDirect Dealer Consultant

At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

The diversity of our team drives us, inspires us, and makes us proud to call FordDirect home.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email FDHR@forddirect.com.

Job Summary

This is a field-based position and target candidates must currently reside in the RALEIGH, NC or RICHMOND, VA area.

The Dealer Consultant (DC) is a field-based position and is the single point of contact for the Ford and Lincoln Dealers for FordDirect's suite of dealer products and services.

The primary role of the DC is to consult our Ford and Lincoln Dealers on all aspects of the digital landscape and ensure they are aware of and optimizing FordDirect's products and services, driving the success of their digital footprint.

The Dealer Consultant provides digital product and services coaching and customer support to an assigned group of Ford and Lincoln Dealers via in-person dealer visits, targeted marketing, and regional meetings. The ideal candidate will have a proven track record of exceeding sales goals, managing financials and territory management in a B2B environment and knowledge of dealership operations (New/Used Sales, Service and Parts, Dealership workflows).

Essential Functions
  1. Consult Dealers on product offering, utilization, and performance via in-person dealer visits and targeted marketing.
  2. Act as the single point of contact for assigned Dealers, successfully managing, and resolving Dealer concerns.
  3. Assess and analyze Dealer digital market strategies, tactics, and performance in preparation for Dealer consultation.
  4. Utilize consultative selling practices to achieve product penetration and revenue goals.
  5. Provide post-sales support and build strong relationships with Dealers and FMC Team members to reach Dealer SAT goals.
  6. Provide coaching to dealership team members to improve performance and utilization of FordDirect's products and services.
  7. Gather Dealer perspective for product use-case/value and recommend product and process enhancements to internal teams.
  8. Work with internal teams to execute FordDirect product launches and/or initiatives, collaborating with vendors as needed.
  9. Manage financials for assigned territory including revenue goals, actuals, profitability, and handling dealer billing inquiries.
  10. Maintain knowledge and insight of product, industry market conditions, partners, and competitors.
  11. Participate in knowledge share and training activities.
Experience
  • Digital marketing (5+ years).
  • Experience working with automotive retail team members (5+ years).
  • Direct solution selling experience (5+ years) preferably to automotive dealers.
  • Experience with CRM systems and recording sales activity.
  • Financial management experience (i.e., revenue goals, actuals, and profitability).
Skills, Knowledge, and Abilities
  • Proactively problem-solve and multitask while maintaining composure and attention to detail.
  • Follow-through mindset to uphold a 'close the loop' culture.
  • A positive approach to serving customers and providing exceptional customer service.
  • Ability to demonstrate good judgment, high ethics, and project a professional image.
  • Ability to work independently and as a collaborative team member with a positive 'can do' attitude.
  • The drive to identify and seize opportunities for continuous improvement as business needs change.
  • Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.
  • Exceptional interpersonal and business communication skills (written, verbal, listening).
  • Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).
Education

Bachelor's degree in Marketing, Technology, or equivalent combination of work experience and education

Benefits and Pay

Target Base Salary Range is $85K-$110K. Actual compensation may vary due to factors such as experience and skill set. Benefits include medical, dental, vision, and ancillary benefits like pet insurance and legal services, and Summer ยฝ Days on Fridays. We offer 401(k) retirement plan with an employer match; a myriad of rewards and recognition programs; generous holidays and paid time off, including paid time off between Christmas and New Year's Day and paid time off to volunteer and serve your community. Employees are also able to participate in our Diversity & Inclusion council and Women of FordDirect resource groups and a variety of teambuilding and employee events.


FordDirect logo

About FordDirect

Sourced by ZipRecruiter

FordDirect is an industry-leading digital marketing and advertising company based in Dearborn, MI, US. The company operates in partnership with Ford Motor Company, delivering innovative marketing solutions to Ford and Lincoln dealerships throughout the United States to optimize their sales and services operations. Established in 2001, FordDirect's mission is to connect consumers to Ford and Lincoln dealers with best-in-class technology and service, driving outstanding consumer experiences and dealer profitability. It upholds an ingrained culture of creativity, steadfast commitment, and unsurpassed service.

Industry

Motor vehicle and motor vehicle parts wholesalers

Company size

11 - 50 Employees

Headquarters location

Dearborn, MI, US

Year founded

2000

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