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Motorcycle Sales Consultant information

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$31.5K

$65.2K

$116.5K

How much do motorcycle sales consultant jobs pay per year?

As of Sep 8, 2026, the average yearly pay for motorcycle sales consultant in the United States is $65,224.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a motorcycle sales consultant do?

A Motorcycle Sales Consultant assists customers in selecting and purchasing new or used motorcycles. They provide information on different models, features, financing options, and accessories, helping customers make informed decisions. Consultants also handle paperwork, negotiate prices, and often follow up with customers after the sale to ensure satisfaction. Their goal is to create a positive buying experience and achieve sales targets for the dealership.

What are the key skills and qualifications needed to thrive as a motorcycle sales consultant?

To thrive as a Motorcycle Sales Consultant, you need strong sales acumen, product knowledge of motorcycles, and typically a high school diploma or equivalent. Familiarity with dealership CRM systems, point-of-sale software, and sometimes a motorcycle endorsement are common technical requirements. Excellent interpersonal skills, active listening, and the ability to build rapport with customers are standout soft skills for this role. These attributes are crucial for effectively matching customers with the right motorcycles, ensuring customer satisfaction, and meeting sales targets.

What are some common challenges motorcycle sales consultants face when helping customers choose the right bike?

Motorcycle Sales Consultants often encounter challenges such as matching customers with bikes that suit their experience level, riding style, and budget. It's important to balance customer preferences with safety and practical considerations, especially for first-time buyers who may be unfamiliar with different models and features. Additionally, consultants must stay up-to-date with the latest product knowledge and inventory, while providing a positive, informative experience that builds trust and encourages repeat business.

What is the difference between Motorcycle Sales Consultant vs Motorcycle Service Advisor?

AspectMotorcycle Sales ConsultantMotorcycle Service Advisor
CredentialsKnowledge of motorcycles, sales experienceTechnical knowledge of motorcycle maintenance, customer service skills
Work EnvironmentShowroom, sales floorService department, repair shop
Industry UsageSales of new and used motorcyclesScheduling repairs, advising on service options

While both roles involve customer interaction in the motorcycle industry, Motorcycle Sales Consultants focus on selling motorcycles and related products, whereas Motorcycle Service Advisors handle service appointments and maintenance inquiries. Understanding these differences helps customers and job seekers identify the right career path or service needs within the motorcycle industry.

How to become a motorcycle sales consultant?

To become a motorcycle sales consultant, candidates typically need a high school diploma or equivalent and should develop strong communication and customer service skills. Experience in sales or the motorcycle industry can be beneficial, and some employers may require knowledge of motorcycle models and features. Certification is not mandatory but can enhance credibility and job prospects.
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What job categories do people searching Motorcycle Sales Consultant jobs look for?

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Motorcycle Sales Consultant jobs near you
Infographic showing various Motorcycle Sales Consultant job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $65,224 per year, or $31.4 per hour.

Motorcycle Sales Consultant - (Motorcycle Endorsement Required)

Bull Falls Harley-Davidson of Wausau

Rothschild, WI • On-site

$50K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

Harley-Davidson Motorcycle Sales Consultant - (Motorcycle Endorsement Required)

Are you a motorcycle enthusiast who loves connecting with people? Turn your passion for riding into a rewarding career as a Motorcycle Sales Associate at Bull Falls Harley-Davidson of Wausau! We’re looking for motivated, high-energy individuals who thrive in a fast-paced environment and want to help customers find their dream Harley-Davidson.

This is not just a job—it’s an opportunity to earn great income with a guaranteed salary, commission, and bonuses, enjoy employee discounts, comprehensive benefits, 401(k) options, paid time off, and even ride the latest Harley-Davidson motorcycles!

What You’ll Do as a Motorcycle Sales Associate

  • Welcome and engage customers entering the dealership
  • Assist riders in selecting the perfect Harley-Davidson motorcycle to fit their style and needs
  • Manage the full sales process from initial inquiry to final purchase
  • Conduct demo rides to showcase Harley-Davidson motorcycles
  • Follow up proactively with leads and maintain long-term customer relationships
  • Schedule and manage appointments, ensuring excellent customer experiences
  • Utilize and update CRM systems to track leads, sales activity, and follow-ups
  • Complete monthly training to stay current on product knowledge and sales techniques

Qualifications

  • Valid motorcycle license required
  • 1+ year of powersports or automotive sales experience preferred
  • Ability to move and handle motorcycles preferred
  • Strong communication, interpersonal, and phone skills
  • Energetic, outgoing, self-motivated, and driven to succeed
  • Comfortable using CRM systems and following a structured, value-based sales process
  • Flexible schedule, including weekends, evenings, and holidays

Why You’ll Love Working Here

  • Competitive base pay + commission
  • Monthly and annual bonuses
  • Paid vacation and holidays
  • Employee discounts on motorcycles and gear
  • Comprehensive health, dental, and vision insurance
  • 401(k) plan with employer match
  • The chance to ride the latest Harley-Davidson motorcycles

Job Type: Full-time Salary: $50,000 – $75,000 per year

Join our team and become a Motorcycle Sales Associate who helps riders find their perfect bike and creates unforgettable experiences at Bull Falls Harley-Davidson of Wausau!

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

License/Certification:

  • Motorcycle License (Required)

Ability to Commute:

  • Rothschild, WI 54474 (Required)

Work Location: In person