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Consumer Insight Manager Jobs in Washington (NOW HIRING)

Brand Manager (Bilingual)

Jessup, MD · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role will generate consumer insights to create marketing plans designed to drive business ... Manage and track the marketing budget to ensure optimal allocation of resources. * Perform other ...

Director, Select & Midscale Brands

Bethesda, MD · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Applies consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences that differentiate the brand and drive guest engagement. * Manages brand ...

Director, Select & Midscale Brands

Bethesda, MD

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Applies consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences that differentiate the brand and drive guest engagement. * Manages brand ...

Category Insights Account Manager

Hyattsville, MD · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Account Manager/Category Insights is responsible for developing and executing customer-focused ... Strong understanding of category management principles and consumer behavior * Ability to analyze ...

Consumer Insights and Empathy * Marketing Strategy * Financial Acumen * Category and Shopper Acumen ... Experience in a manager position on a key brand or portfolio within a company, in a proven End-to ...

Product Manager

Washington, DC · On-site

$40 - $45/hr

The Product Manager will gain a thorough understanding of our customers and their priorities to ... loan debt and consumer debt from multiple sources into easily consumable key insights. Analyze ...

Territory Manager II

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Stay ahead of consumer, competitive, and industry trends * Translate insights into strategies that ... Use CRM and analytics tools to track performance, measure impact, and refine strategies What You ...

Territory Manager II

Arlington, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... insights Leverage Market & Consumer Intelligence Stay ahead of consumer, competitive, and industry trends Translate insights into strategies that help customers win in their local markets Bring ...

Showing results 41-60

Consumer Insight Manager information

See Washington salary details

$60K

$110K

$151.2K

How much do consumer insight manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer insight manager in Washington is $110,016.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,600.00 and $122,900.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What are popular job titles related to Consumer Insight Manager jobs in Washington?

For Consumer Insight Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Washington look for?

The top searched job categories for Consumer Insight Manager jobs in Washington are:

What cities in Washington are hiring for Consumer Insight Manager jobs?

Cities in Washington with the most Consumer Insight Manager job openings:

Infographic showing various Consumer Insight Manager job openings in Washington as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Hybrid job distribution, with an average salary of $110,016 per year, or $52.9 per hour.

Director, Consumer Growth & Revenue

bulwark

Washington, DC

Full-time

Medical, Retirement, PTO

Posted 29 days ago


Job description

About The Bulwark

We're building one of the most engaged communities in American media.

In just a few years, The Bulwark has grown into a profitable, audience-supported business with more than one million subscribers across newsletters, podcasts, video, live events, and memberships. While much of the media industry is still searching for a sustainable business model, we're proving that exceptional journalism and a thriving consumer business can grow together.

Now we're investing in what's next: accelerating consumer revenue growth, launching new products and membership experiences, building world-class marketing and analytics capabilities, and creating the next generation of independent media. That's where you come in.
The Bulwark is seeking a Director of Consumer Growth & Revenue to lead the next phase of growth across our portfolio.

Reporting to the Head of Growth & Marketing, this leader will own The Bulwark's consumer growth strategy, driving subscriber growth, consumer revenue, and long-term business performance across our portfolio.

This role sits at the intersection of marketing, analytics, product, editorial, and revenue. You'll develop the strategies, experimentation frameworks, and commercial initiatives that accelerate subscriber acquisition, improve retention, optimize pricing and packaging, and unlock new revenue opportunities. You'll partner closely with Audience Operations, Editorial, Creative, and Executive Leadership to bring those strategies to life.

This role is ideal for a builder who wants to help scale a profitable, independent media company with a highly engaged community and significant room for growth.
What You'll Do

Own Consumer Revenue Strategy
  • Own The Bulwark's consumer growth strategy across subscriptions, memberships, newsletters, podcasts, events, and future consumer products.
  • Develop annual growth plans, revenue forecasts, and measurable business goals.
  • Lead experimentation across acquisition, retention, pricing, packaging, promotional strategy, and monetization.
  • Partner with executive leadership to identify new revenue opportunities and shape the future of The Bulwark's consumer business.
Lead Growth Marketing
  • Own paid acquisition strategy and investment across Meta, Google, podcast advertising, partnerships, and emerging growth channels.
  • Develop full-funnel marketing strategies that drive subscriber acquisition and consumer revenue
  • Partner with Editorial, Creative, and Audience Development to bring major campaigns, launches, and promotional initiatives to market.
  • Ensure every marketing investment is measured against clear acquisition, conversion, retention, and revenue goals.
Optimize the Consumer Business
  • Define lifecycle marketing strategy across onboarding, upgrades, renewals, retention, and win-back.
  • Establish experimentation frameworks for paywalls, pricing, promotional offers, and packaging.
  • Develop audience segmentation and personalization strategies that improve subscriber lifetime value.
  • Partner with Analytics to build forecasting, attribution, and performance measurement that informs business decisions.
Scale the Growth Organization
  • Build and develop a high-performing growth organization as the business scales.
  • Improve marketing operations, experimentation, forecasting, and measurement capabilities.
  • Partner across Editorial, Audience Operations, Finance, Events, Product, and Executive Leadership to execute the company's growth strategy.
  • Evaluate new products, channels, and platform opportunities that expand consumer revenue.
You Bring:
  • Significant experience leading consumer revenue, subscriptions, memberships, product marketing, or digital consumer businesses.
  • A track record of growing subscriber, membership, or recurring-revenue businesses through acquisition, retention, and audience engagement.
  • Deep expertise in paid media, lifecycle marketing, conversion optimization, and growth strategy.
  • Experience managing meaningful paid media budgets across channels including Meta, Google, podcast advertising, partnerships, and other growth initiatives.
  • Strong analytical skills and fluency with forecasting, subscriber economics, cohort analysis, attribution, performance measurement, and experimentation.
  • Demonstrated ability to develop growth strategy and influence executive decision-making through data, experimentation, and commercial insight.
  • Comfort operating in fast-moving, resource-constrained environments where strategy and execution go hand in hand.
  • Experience navigating platform constraints and identifying creative ways to drive growth; familiarity with Substack is a plus.
  • Strong cross-functional leadership skills and the ability to collaborate effectively with editorial, product, audience operations, business, analytics, and executive leadership teams.
  • Curiosity, ownership, sound judgment, and a builder's mindset.
  • Alignment with The Bulwark's mission and enthusiasm for helping grow one of the most engaged communities in media.
We want people at The Bulwark to thrive. We provide:
  • Full employer-sponsored health plans
  • 401(k) plan with employer match
  • Generous vacation and paid time off
  • Commuter benefits and Employee Assistance Program
This role is based in Washington, DC, where our team works together in person five days a week. You'll work alongside executive leadership and partner closely with teams across the company, helping shape the next chapter of growth for The Bulwark.

Interested? We'd love to hear from you. Submit your resume and a brief cover note.Â