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Consumer Insight Manager Jobs in Washington (NOW HIRING)

Canon Careers

Customer Insights Analyst

Washington, DC · On-site

$54K - $81K/yr

Provides tactical support by helping manage customer data, generate reports, and maintain tools ... A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging ...

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GEICO

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

... CRM, and agent sales management teams * Own and maintain the claims library, ensuring cohesion ... Consumer Insights & Learning Agenda * Champion consumer and market research and own the learning ...

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Consumer Insight Manager information

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How much do consumer insight manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for consumer insight manager in Washington is $110,016.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,600.00 and $122,900.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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What cities in Washington are hiring for Consumer Insight Manager jobs?

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Washington as of August 2026, with employment types broken down into 84% Full Time, 9% Part Time, 2% Temporary, and 5% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $110,016 per year, or $52.9 per hour.

Customer Insights Analyst

Canon U.S.A., Inc.

Washington, DC • On-site

$54K - $81K/yr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Canon U.S.A. rating

7.7

Company rating: 7.7 out of 10

Based on 69 frontline employees who took The Breakroom Quiz

79th of 161 rated electronics manufacturers

Job description

Customer Insights Analyst US-DC-Washington Job ID: 34863 Type: Full-Time # of Openings: 1 Category: Office Services DC - Washington-World Bank-MS About the Role Provides tactical support by helping manage customer data, generate reports, and maintain tools that enable proactive engagement and goal tracking. This role plays a key part in operationalizing success strategies and ensuring Customer Success Managers have the insights and resources they need to drive customer outcomes. Your Impact - Data Management: Collects and prepares customer data relative to contractual requirements, asset management, operational activity, utilization and other key metrics, as needed to report against program goals. Ensure accurate management of customer asset data to support reporting and insights. - Data-Driven Insights:Identifies and implements reporting processes/tools to manage data and track progress towards program goals. Deliver foundational insights that inform decision-making across the Customer Success organization. - Pattern & Trend Analysis:Analyzes data to uncover patterns in customer behavior, lifecycle performance, and engagement, recommending proactive strategies that enhance customer success and long-term value. - Report Development:Goes beyond traditional reporting to develop deeper insights and actionable recommendations that highlight customer progress and identify opportunities for greater value realization. - Strategic Projects: Participates, as needed, in strategic projects aimed at enhancing customer insights and driving business growth. - Continuous Improvement:Contributes to the streamlining of operational activities to enhance efficiency, reduce costs, and improve service delivery. - Cross-Functional Collaboration:Works closely with cross-functional teams to support the seamless integration of business intelligence insights with other business functions. - Customer Engagement: Acts as an advisory resource, aligning program performance data with customer goals and measurable outcomes. About You: The Skills & Expertise You Bring In accordance with applicable law, we are providing the anticipated annual rate for this role: $54,460 - 81,550/ year - Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience. - Proven track record of managing customer asset information and producing insightful reports. - Strong background in data management, reporting, and process improvement. - Customer Success experience preferred. - Requires up to 30% travel (valid drivers license and acceptable driving record necessary). - Requires good interpersonal and communications skills, and public speaking skills. Company Overview About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com (www.usa.canon.comtarget=) and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa (https://www.linkedin.com/company/canonusatarget=) . Who We Are Where Talent Fosters Innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation. What We Offer Youll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits. And Even More Perks! -Employee referral bonus -Employee discounts -Dress for Your Day attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you cant get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation (https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation) We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers site https://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon ( https://www.usa.canon.com/about-us/life-at-canon) . #CUSA Posting Tags #PM19 #LI-JZ1 #LI-ONSITE Compensation details: 54460-81550 Yearly Salary PIf269b932d4e4-37820-41468607

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